Forbo
Rada torg 4,
Molnlycke, 435 30,
Sweden
Molnlycke, 435 30,
Sweden
46 31 746 50 00
Construction and Real Estate
Forbo Technographics
Forbo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Forbo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Forbo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forbo has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2019, Aareon Momentum Property for Real Estate Property Management in 2023, ImBox Chat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forbo is running and its propensity to invest more and deepen its relationship with Teamtailor , Aareon , ImBox Sweden or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forbo revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forbo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Forbo Tech Stack and Enterprise Applications
Forbo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Forbo implemented Teamtailor ATS as the careers hub embedded on their public website. Teamtailor ATS, a Recruiting,Applicant Tracking System, was provisioned to centralize job posting and candidate intake for the company’s recruiting function and to host branded vacancy pages on the corporate career site.
The deployment emphasized standard applicant tracking capabilities common to the Recruiting,Applicant Tracking System category, including job posting and career site widgets, configurable candidate pipelines, resume parsing, candidate communication templates, interview scheduling workflows, and recruitment reporting dashboards. Configuration focused on employer branding and on-site job presentation to maintain a consistent candidate experience through the Teamtailor ATS career pages.
Operational scope covered Forbo’s HR and hiring managers who manage requisitions, candidate screening, and interview workflows within the Teamtailor environment. Governance was implemented through role based permissions and staged hiring workflows inside Teamtailor ATS, and the solution was integrated into the website via embedded career pages to routinize candidate intake and centralize recruitment operations.
|
Forbo ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aareon | Legacy | Aareon Momentum Property | Real Estate Property Management | ERP Services and Operations | n/a | 2023 | 2023 |
Förbo implemented Aareon Momentum Property in 2023, deploying the Real Estate Property Management application to centralize rental operations for its roughly 6,000 apartments in the Gothenburg region. The initial cutover included a record quick introduction where all tests were completed in three weeks and first rental ads were published via the tenant portal My Pages.
The implementation centered on the Momentum Fastighet Uthyring rental functionality within Aareon Momentum Property, with user-friendliness and an intuitive interface prioritized during configuration. Förbo reported that most configuration was performed internally by the project team, and five designated landlords were provisioned as primary system users to manage letting workflows and create vacancy postings.
Operational integration explicitly included My Pages as the tenant-facing portal and a transitional use of Momentum's Marketing System until its planned shutdown in April 2024, requiring a migration of publishing workflows to the Momentum Fastighet Uthyring module. The change impacted letting, tenant communications, applicant queue management, and customer service workflows, and required coordinated external communications to an applicant queue of 127,000 people.
Governance and rollout relied on cross-functional workshops, landlord-led testing, and active communication from Förbo’s communicators to inform applicants and tenants. The project team emphasized open dialogue and participation, noted the need to involve area managers earlier to support adoption, and established ongoing reconciliations with lessors as part of post-go-live governance.
Förbo reported clearer work flows and a better overall picture of the customer journey after consolidation into one system, and noted that the interface and configurability allowed them to adapt settings as needed. The go-live was treated as an intermediate milestone, with continuous evaluation of incoming customer service questions and iterative improvements planned after deployment.
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Forbo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ImBox Sweden | Legacy | ImBox Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Forbo implemented ImBox Chat on its public website. The deployment of ImBox Chat places the solution squarely in the Chatbots and Conversational AI category, delivered by ImBox Sweden and embedded on Forbo’s Swedish site to support customer-facing web conversations and contact capture. Forbo is an 85 employee company in the construction and real estate sector, and the implementation is scoped to the website channel rather than broader enterprise application layers.
Configuration followed typical Chatbots and Conversational AI patterns, using conversational flow authoring, canned response libraries, and form-based lead capture to qualify inbound visitors and surface contact details. Operational governance centered on web communications and customer service workflows, with content and script updates managed through the ImBox Chat administration interfaces, and the deployment focused on streamlining inbound inquiry handling via the website.
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Forbo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Forbo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Forbo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Forbo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Forbo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Forbo Technographics
Forbo is a Construction and Real Estate organization based in Sweden,
with around 85 employees and annual revenues of $9.0 million.
Forbo operates a diverse technology stack with applications such as
Teamtailor ATS, Aareon Momentum Property and ImBox Chat,
covering areas like Recruiting, Applicant Tracking System, Real Estate Property Management and Chatbots and Conversational AI.
Forbo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, Aareon and ImBox Sweden.
Forbo recently adopted applications including
Aareon Momentum Property in 2023, Cloudflare CDN in 2020 and Teamtailor ATS in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Forbo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Forbo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Forbo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.