Formulatrix
10 DeAngelo Dr,
Bedford, 1730, MA,
United States
Bedford, 1730, MA,
United States
1 781-788-0228
Life Sciences
Formulatrix Technographics
Formulatrix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Formulatrix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1008 Formulatrix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Formulatrix has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, WooCommerce for eCommerce in 2021, Hubspot Marketing Automation for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Formulatrix is running and its propensity to invest more and deepen its relationship with Google , Automattic , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Formulatrix revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Formulatrix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Formulatrix Tech Stack and Enterprise Applications
Formulatrix Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Formulatrix implemented Google Workspace (Formerly Google G-Suite) from vendor Google. The deployment is classified under the Collaboration category and supports corporate collaboration needs for the 1008-employee life sciences company headquartered in the United States.
Google Workspace (Formerly Google G-Suite) was configured to deliver core Collaboration capabilities including Gmail for corporate email, Google Drive for centralized file storage, Docs and Sheets for collaborative authoring, and Google Calendar for scheduling, managed through the Google Admin console for account and policy controls. The implementation aligns with standard collaboration workflows such as shared document co-editing, centralized document repositories, and cross-team calendar coordination. The application name Google Workspace is also indicated within the company website source, corroborating corporate adoption.
Operational scope includes companywide business functions such as research and development, operations, and administrative teams consistent with an organization of this size. Governance and account management are exercised through domain level provisioning and Google Workspace administrative controls to enforce group membership and basic usage policies. The source provides no specific third party integrations or quantified outcomes for the implementation.
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Formulatrix eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Formulatrix implemented WooCommerce on its public website to provide eCommerce capabilities. The deployment uses WooCommerce as the customer facing storefront, enabling product catalog management, shopping cart, checkout workflows and basic order management for online purchases.
WooCommerce is implemented on the site-level WordPress platform and delivers standard eCommerce functional modules including catalog configuration, checkout orchestration, tax and shipping rule support, and order tracking. Operational ownership for the WooCommerce eCommerce footprint is typically shared across marketing, sales and IT for catalog publishing, pricing configuration and fulfillment workflow management, while ongoing configuration and extension are handled within the WordPress and WooCommerce plugin architecture.
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Formulatrix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Formulatrix deployed Hubspot Marketing Automation on its website to centralize lead capture and campaign orchestration for marketing and demand generation. The implementation of Hubspot Marketing Automation is focused on web‑based engagement, using on‑site forms and tracking to ingest anonymous and known visitor activity directly into the marketing platform, supporting lead routing into commercial workflows.
Hubspot Marketing Automation was configured to support standard Marketing Automation capabilities including email campaign management, landing page and form orchestration, list segmentation, automated nurture workflows, and behavior‑based engagement triggers. Configuration work emphasized reusable templates, scheduling and suppression controls, and segmentation logic to align campaigns with product and research audience segments.
Operationally the deployment is integrated with the Formulatrix website for session tracking and contact capture, feeding contact records and activity timelines into the marketing data model for qualification and follow up. The implementation also centralizes marketing analytics and campaign attribution within the Hubspot Marketing Automation instance, enabling the marketing team to operate from a single source for campaign execution and reporting.
Governance and rollout covered marketing team ownership for campaign creation, approval workflows for content and send schedules, and role based access to campaign assets and contact lists. The program oriented Hubspot Marketing Automation toward cross functional coordination between marketing and revenue operations for lead handling, while keeping implementation architecture focused on web integration and campaign automation.
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Marketing Automation | CRM |
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2019 | 2019 |
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Formulatrix PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Formulatrix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Formulatrix
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Formulatrix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Formulatrix IT executives and key decision makers. This section highlights Formulatrix's latest recorded technology evaluations, including Onshape for Computer-Aided Design (CAD) on 2026-09-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Formulatrix digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-09-17 | Formulatrix | Evaluated | Onshape | Onshape | Computer-Aided Design (CAD) | PLM and Engineering |
FAQ - APPS RUN THE WORLD Formulatrix Technographics
Formulatrix is a Life Sciences organization based in United States,
with around 1008 employees and annual revenues of $250.0 million.
Formulatrix operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), WooCommerce and Hubspot Marketing Automation,
covering areas like Collaboration, eCommerce and Marketing Automation.
Formulatrix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Automattic and HubSpot.
Formulatrix recently adopted applications including
Amazon S3 in 2022, WooCommerce in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Formulatrix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Formulatrix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Formulatrix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.