Atlanta, 30305, GA,
United States
FoxMetrics Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by FoxMetrics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 FoxMetrics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FoxMetrics has purchased the following applications: FoxMetrics for Analytics and BI in 2011, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Freshsales (formerly Freshworks CRM) for CRM, Sales Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FoxMetrics is running and its propensity to invest more and deepen its relationship with FoxMetrics , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FoxMetrics revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FoxMetrics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FoxMetrics | Legacy | FoxMetrics | Analytics and BI | Analytics and BI | n/a | 2011 | 2011 |
In 2011, FoxMetrics implemented FoxMetrics on its corporate website, deploying the FoxMetrics application to establish web-based analytics at the ten-person professional services firm. The deployment was positioned to deliver Analytics and BI capabilities for web traffic, visitor behavior, and event-level tracking across the company site.
The implementation focused on core Analytics and BI functional modules typical for a web analytics rollout, including event tracking, sessionization, visitor profiling, dashboarding, segmentation, and funnel analysis. Configuration centered on a lightweight tracking plan that captured pageviews and custom events, with dashboards and reports provisioned for marketing and product workflows.
Operational integration was limited to the corporate website, using client-side instrumentation and standard data collection endpoints to feed the FoxMetrics application. Ownership and day-to-day management were compact, with marketing and product staff maintaining the event taxonomy and dashboards given the small organizational scale.
Governance emphasized iterative rollout and control, beginning with a core set of tracked pages and progressively expanding event coverage as tagging and reporting requirements matured. The narrative centers on FoxMetrics as the deployed application, the Analytics and BI category role it filled, and the website-focused operational scope within the company.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshsales (formerly Freshworks CRM) | CRM, Sales Engagement | CRM | n/a | 2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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