London, E1 6QL,
United Kingdom
Freetrade Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Freetrade and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 141 Freetrade employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freetrade has purchased the following applications: Workable ATS for Applicant Tracking System in 2018, TrueLayer for Digital Banking in 2020, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freetrade is running and its propensity to invest more and deepen its relationship with Workable , TrueLayer , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freetrade revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freetrade intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TrueLayer | Legacy | TrueLayer | Digital Banking | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Freetrade integrated TrueLayer Payments to streamline investor deposits and reduce manual handling in its funding flows. The deployment used TrueLayer as the core Digital Banking payments layer to improve funding, onboarding, and reconciliation workflows for finance and operations across the United Kingdom.
Implementation centered on TrueLayer Payments API, leveraging payment initiation and account verification capabilities to enable direct bank transfers and automated deposit allocation. Configurations included API-driven callbacks for payment status, reconciliation mapping for incoming transfers, and automated matching rules to minimize manual posting.
Operational scope targeted funding and onboarding within Freetrade's wealthtech payments operations, with primary ownership by finance and operations teams responsible for reconciliation and investor onboarding. Integrations focused on TrueLayer’s Payments API and in‑platform reconciliation processes to centralize deposit intake and reduce manual reconciliation touchpoints.
Governance changes included centralized deposit handling workflows and escalation paths for unmatched payments to manual review. The deployment reportedly reduced manual bank transfers from approximately 90% to 25%, cut unallocated deposits from about 10% to 3%, and increased average deposit value, reflecting improved funding and reconciliation efficiency.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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