Freetrade
Level 2, The Truman Brewery, 91 Brick Ln,
London, E1 6QL,
United Kingdom
London, E1 6QL,
United Kingdom
44 30 0123-9123
Professional Services
Freetrade Technographics
Freetrade Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Freetrade and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 141 Freetrade employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Freetrade has purchased the following applications: Workable ATS for Applicant Tracking System in 2018, TrueLayer for Digital Banking in 2020, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Freetrade is running and its propensity to invest more and deepen its relationship with Workable , TrueLayer , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Freetrade revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Freetrade intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Freetrade Tech Stack and Enterprise Applications
Freetrade HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Freetrade deployed Workable ATS as its Applicant Tracking System and embedded Workable job posting and careers functionality on its public website. The implementation served the recruiting and talent acquisition function for the United Kingdom professional services company, which had approximately 141 employees at the time.
Workable ATS centralized standard Applicant Tracking System capabilities including careers page embedding and candidate application capture, applicant pipelines and profile management, interview scheduling workflows and evaluation tracking. The deployment was integrated directly with Freetrade's website for candidate intake, and operational governance was organized around HR and recruiting teams for requisition approvals, pipeline ownership and hiring workflow execution.
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Freetrade ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TrueLayer | Legacy | TrueLayer | Digital Banking | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Freetrade integrated TrueLayer Payments to streamline investor deposits and reduce manual handling in its funding flows. The deployment used TrueLayer as the core Digital Banking payments layer to improve funding, onboarding, and reconciliation workflows for finance and operations across the United Kingdom.
Implementation centered on TrueLayer Payments API, leveraging payment initiation and account verification capabilities to enable direct bank transfers and automated deposit allocation. Configurations included API-driven callbacks for payment status, reconciliation mapping for incoming transfers, and automated matching rules to minimize manual posting.
Operational scope targeted funding and onboarding within Freetrade's wealthtech payments operations, with primary ownership by finance and operations teams responsible for reconciliation and investor onboarding. Integrations focused on TrueLayer’s Payments API and in‑platform reconciliation processes to centralize deposit intake and reduce manual reconciliation touchpoints.
Governance changes included centralized deposit handling workflows and escalation paths for unmatched payments to manual review. The deployment reportedly reduced manual bank transfers from approximately 90% to 25%, cut unallocated deposits from about 10% to 3%, and increased average deposit value, reflecting improved funding and reconciliation efficiency.
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Freetrade Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Freetrade implemented Zoom as its Audio Video and Web Conferencing solution. Freetrade implemented Zoom, an Audio Video and Web Conferencing application, to support customer engagement and internal collaboration. The Zoom platform was embedded on the Freetrade website to deliver web based meetings and public facing sessions while also serving internal team meetings through Zoom cloud hosted conferencing services.
The deployment focused on web integration and scheduling workflows, exposing meeting and webinar capability on public pages and aligning session access with existing site content. Operational coverage included public website sessions and internal collaboration, supporting customer engagement and internal communications functions. Governance emphasized account provisioning, meeting access controls, and scheduling processes aligned with Freetrade web content management.
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Collaboration | Collaboration |
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2015 | 2015 |
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Freetrade Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Freetrade CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Freetrade EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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Freetrade ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Freetrade TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Freetrade IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Freetrade
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Freetrade Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Freetrade IT executives and key decision makers. This section highlights Freetrade's latest recorded technology evaluations, including SAP Ariba Spend Management for Procurement on 2026-03-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Freetrade digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-25 | Freetrade | Evaluated | SAP | SAP Ariba Spend Management | Procurement | Procurement |
FAQ - APPS RUN THE WORLD Freetrade Technographics
Freetrade is a Professional Services organization based in United Kingdom,
with around 141 employees and annual revenues of $14.0 million.
Freetrade operates a diverse technology stack with applications such as
Workable ATS, TrueLayer and Zoom,
covering areas like Applicant Tracking System, Digital Banking and Audio Video and Web Conferencing.
Freetrade has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workable, TrueLayer and Zoom Video Communications.
Freetrade recently adopted applications including
ComplyAdvantage Mesh in 2023, DocuSign eSignature in 2022 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Freetrade’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Freetrade’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Freetrade technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.