Frend Technographics
Frend Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Frend and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Frend employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Frend has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Storyblok CMS for Content Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Frend is running and its propensity to invest more and deepen its relationship with Teamtailor , Google , Storyblok or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Frend revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Frend intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Frend Tech Stack and Enterprise Applications
Frend HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Frend implemented Teamtailor ATS on its public careers site. The Norway professional services firm with about 25 employees uses Teamtailor ATS as its Recruiting,Applicant Tracking System to publish job openings, capture applications, and surface employer branding on the careers domain.
The deployment centers on careers site integration and standard ATS capabilities, including job publishing, configurable applicant pipelines, application form capture, automated candidate communication, interview scheduling, and recruitment analytics. Operational ownership is concentrated in HR and talent acquisition, with Teamtailor ATS configured to manage the candidate lifecycle and hiring workflows within the company website environment.
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Frend Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Frend implemented Google Workspace (Formerly Google G-Suite) for Collaboration. The Norway based professional services firm with 25 employees provisioned the suite as its core corporate collaboration platform, a presence that is observable through site metadata on frend.no. The deployment targeted company email, calendar, document collaboration, and virtual meetings as primary corporate services.
Google Workspace (Formerly Google G-Suite) was configured to provide standard Collaboration capabilities including Gmail, Google Calendar, Google Drive, Docs, Sheets, Slides and Google Meet, alongside the Google Admin console for tenant administration. Configuration work included domain provisioning and user account provisioning for the full employee base, shared drives for team content, and collaborative editing and version control workflows. Mobile device management and basic access controls were applied consistent with small company governance needs.
The implementation covers cross functional use across client delivery and internal operations, serving all employees rather than a single department. Governance was centralized through the Google Admin console with role based account administration and group based access, and rollout appears to have been company wide given the firm size. Operational management and user lifecycle processes were administered internally.
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Frend Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Storyblok | Legacy | Storyblok CMS | Content Management | Content Management | n/a | 2022 | 2022 |
In 2022 Frend implemented Storyblok CMS to manage content on its public website, adopting a headless Content Management approach. The Storyblok CMS deployment emphasizes component-based content modeling and a visual editor, enabling non-technical authors to compose pages and manage content versions. Configuration work centered on content types, page templates, and asset management, aligning editorial processes with API-driven content delivery.
Editorial governance was established through role-based workflows and version control inside Storyblok CMS, supporting marketing and delivery teams at Frend in Norway. The implementation decoupled content from presentation using Storyblok CMS APIs and content delivery capabilities, facilitating continuous web updates and structured publishing for case studies and service pages. Documentation and content modeling standards were applied to maintain consistency across content components and editorial handoffs.
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Frend CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Frend IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Frend
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Apps Being Evaluated by Frend Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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