Friedman's Home Improvement
429 N McDowell Blvd,
Petaluma, 94954, CA,
United States
Petaluma, 94954, CA,
United States
1 707-774-8400
Retail
Friedman's Home Improvement Technographics
Friedman's Home Improvement Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Friedman's Home Improvement and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Friedman's Home Improvement employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Friedman's Home Improvement has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, ECi Red Falcon for Distribution ERP in 2018, Zendesk Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Friedman's Home Improvement is running and its propensity to invest more and deepen its relationship with Microsoft , ECi Software Solutions , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Friedman's Home Improvement revenues, which have grown to $194.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Friedman's Home Improvement intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Friedman's Home Improvement Tech Stack and Enterprise Applications
Friedman's Home Improvement ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, Friedman's Home Improvement implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform, replacing Microsoft Dynamics AX. The implementation was positioned to centralize core finance and operational accounting functions for the 600-employee retailer, with primary project ownership residing with the internal data and application teams based at headquarters in Petaluma, CA.
Configuration work emphasized core financial management capabilities consistent with an ERP Financial deployment, including general ledger, accounts payable, accounts receivable, procurement controls and inventory valuation workflows, with retail finance and reporting patterns applied to support store-to-corporate reconciliation. Microsoft Dynamics 365 for Finance and Operations was configured to support end user reporting and analytics needs, with functional workstreams for chart of accounts design, period close process alignment and transactional auditability.
The rollout integrated the ERP with Friedman’s data warehouse and Microsoft Power BI reporting pipeline, leveraging Microsoft SQL Server based data staging, cube and semantic layer work that referenced SSAS and SSRS style artifacts and DAX oriented reporting models. The Business Intelligence Analyst role was embedded in the program to manage day-to-day data warehouse operations, build Power BI dashboards, define ETL and data modeling requirements with the Data Warehouse developer, and execute system test cases and data reconciliation for financial reports.
Governance and operationalization included formalized requirements gathering and technical specification generation, cross-functional stakeholder communication, test script execution and lifecycle participation by the BI and application teams. Ongoing activities emphasized change control for reporting requests, end user training handoffs, and continuous improvement of analytics processes to maintain the integrity of financial reporting produced from Microsoft Dynamics 365 for Finance and Operations within Friedman’s enterprise data environment.
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Friedman's Home Improvement ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ECi Software Solutions | Legacy | ECi Red Falcon | Distribution ERP | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Friedman's Home Improvement implemented ECi Red Falcon, deploying ECi Red Falcon as its Distribution ERP to centralize core distribution and quoting workflows. The implementation was managed within the company IT environment and supported by an internal IT specialist based in Santa Rosa, California who documented and trained end users. Configuration work emphasized Distribution ERP capabilities such as inventory control, order processing, pricing and quoting workflows, and configuration of transactional workflows to support Windows and Door quoting programs. The IT specialist developed, implemented, documented, trained, and maintained Microsoft Power BI reports and supported Epicor Falcon ERP related processes to align analytics with operational transaction data from ECi Red Falcon. Integrations and operational coverage included Microsoft Power BI for reporting, desktop support for MS Office, setup and support of multiple Windows and Door Quoting programs, and Kitchen Designer software with bonus program support. Operational impact covered IT desktop operations, sales quoting teams, kitchen design workflows, and bonus program administration. Governance activities centered on user training, documentation, and ongoing user maintenance and support, with the IT specialist responsible for onboarding, training and day to day desktop support to sustain ECi Red Falcon adoption across the organization.
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Friedman's Home Improvement AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Friedman's Home Improvement implemented Zendesk Chat. The company deployed Zendesk Chat on its public website to provide real-time customer engagement, positioning Zendesk Chat within the Chatbots and Conversational AI category to support online customer service workflows.
The implementation centers on Chatbots and Conversational AI functional capabilities such as live chat routing, automated bot responses, canned replies, session transcripts, agent handoff, and conversational logging, configured to surface web inquiries to the retail support team. Operational coverage is focused on website-driven customer service, with governance oriented around chat routing rules, conversational quality control, and operational ownership by customer service leadership to align chat interactions with existing support processes.
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Friedman's Home Improvement Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Friedman's Home Improvement CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Friedman's Home Improvement PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Friedman's Home Improvement IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Friedman's Home Improvement
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Friedman's Home Improvement Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Friedman's Home Improvement IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Friedman's Home Improvement digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Friedman's Home Improvement Technographics
Friedman's Home Improvement is a Retail organization based in United States,
with around 600 employees and annual revenues of $194.0 million.
Friedman's Home Improvement operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, ECi Red Falcon and Zendesk Chat,
covering areas like ERP Financial, Distribution ERP and Chatbots and Conversational AI.
Friedman's Home Improvement has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, ECi Software Solutions and Zendesk.
Friedman's Home Improvement recently adopted applications including
Zendesk Chat in 2022, SendinBlue in 2022 and Amazon EC2 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Friedman's Home Improvement’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Friedman's Home Improvement’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Friedman's Home Improvement technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.