G-Star
G-Star Technographics
G-Star Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by G-Star and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 G-Star employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that G-Star has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SDL Tridion for Content Management in 2012, Intershop E-Commerce Platform for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems G-Star is running and its propensity to invest more and deepen its relationship with SAP , MobileXpense , SDL or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing G-Star revenues, which have grown to $900.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for G-Star intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
G-Star Tech Stack and Enterprise Applications
G-Star ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, G-Star deployed SAP S/4 HANA as its ERP Financial application. The SAP S/4 HANA environment was established on SUSE Linux Enterprise Server, running on IBM POWER hardware with PowerVM as the hypervisor, and the live S/4 environment is described as running atop IBM POWER10 servers to support real-time operational processing for retail workflows.
The implementation covers core ERP Financial capabilities aligned to retail point-of-sale and operational finance, with approximately 25 SLES systems dedicated to the retail department primarily for point-of-sale functions. SUSE Manager was configured to centralize infrastructure management, providing content lifecycle management, scheduled update orchestration, patch testing gates, and the ability to push updates across mixed Linux distributions, including CentOS and other Linux systems.
G-Star’s technology stack is delivered through close collaboration with SUSE, IBM and SAP as strategic suppliers, and the SAP S/4 HANA application is integrated into global store operations and IT management workflows. The IT team leverages SUSE subscriptions and enterprise support for issue resolution, and the roadmap includes a planned migration of most servers to the cloud in 2023 followed by a sub-environment migration from IBM AIX to SAP S/4 HANA on SLES.
Governance and operational controls emphasize package authorization, patch testing before production, and CVE monitoring to protect a mixed Linux estate. Reported outcomes tied to this configuration include improved agility through faster build test and deploy cycles, more consistent application performance for users, simplified systems management with SUSE Manager, and strengthened security posture against common vulnerabilities and exposures, a rationale echoed by UNIX administrator Marcel Huisman regarding SLES compatibility with SAP.
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Expense Management | ERP |
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2018 | 2018 |
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G-Star Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SDL | Legacy | SDL Tridion | Content Management | Content Management | n/a | 2012 | 2012 |
In 2012, G-Star implemented SDL Tridion as its Content Management platform to build, configure and launch the new G-Star website. The engagement covered full SDL Tridion Content Management responsibility for templating, web server maintenance, development of new features, and ongoing CMS maintenance during and after the public launch.
Implementation work centered on SDL Tridion templating and content authoring patterns, including component and template development, presentation layer configuration, and the publishing pipeline typical of Content Management projects. Server level responsibilities included provisioning and maintenance of web servers that host the presentation tier, plus change management for feature deployments and routine CMS updates.
Operational coverage spanned web operations, digital and marketing teams that authored and published site content, with SDL Tridion used as the central Content Management system for the public website. Governance emphasis focused on template standards, content workflows and release procedures to support ongoing site updates and feature delivery through the SDL Tridion platform.
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G-Star eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intershop | Legacy | Intershop E-Commerce Platform | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, G-Star implemented the Intershop E-Commerce Platform as its primary eCommerce solution. The deployment focused on online storefront capabilities and end-to-end order management and logistics processes for the Netherlands retailer, with business testing embedded into iterative scrumteam workflows.
Business testing responsibilities were formalized in UAT, where business testers validated new functionalities as part of a scrumteam. Testing covered integration points with the Tridion content management system, project-based changes in order management and logistics modules, writing and executing test cases, and processing support tickets for bug fixes and incremental improvements.
Operational test activities required raising and processing test orders across Intershop, WICS, the Omnichannel portal, Paazl for shipping, and Adyen for payment processing, validating transactional flows from storefront to fulfillment. Regression testing and sanity testing were executed during deployments to the live environment to confirm release stability.
Governance centered on UAT acceptance within sprint cadences, with testers triaging tickets and documenting test cases to support release readiness and production handoff. The Intershop E-Commerce Platform implementation linked eCommerce operations, order management, logistics, and support functions to maintain coordinated release discipline.
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eCommerce | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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G-Star SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2011 | 2011 |
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G-Star CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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G-Star ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2018 | 2018 |
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G-Star Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2012 | 2012 |
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Supplier Relationship Management | Procurement |
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2012 | 2012 |
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G-Star PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2018 | 2018 |
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G-Star IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2018 | 2018 |
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Network Virtualisation | IaaS |
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2012 | 2012 |
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G-Star CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at G-Star
| First Name | Last Name | Title | Function | Department | Phone | |
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General Manager Strategic Accounts | Manager | Finance | |
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Group Manager Financial Accounting | Manager | Finance | |
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Senior Business Travel Consultant | Non Manager | Operations | |
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Sourcing Director | Director | Procurement | |
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Manager Data, Pricing, Purchasing & Business Intelligence | Manager | Procurement | |
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Manager IT | Manager | Finance | |
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Finance Director North America | Director | Finance | |
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Financial Controller | Director | Finance | |
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IT project manager | Manager | IT | |
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Interim CFO | CXO | Finance | |
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Procurement Officer | Manager | Procurement | |
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Head of IT Operations & Head of Procurement | Director | IT | |
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CFO | CXO | Finance | |
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Team Lead Procurement | Manager | Procurement | |
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Head of Business Applications & Data Integration | Director | IT | |
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Linux/Storage admin | Manager | IT | |
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Manager ICT infrastructure | Manager | IT | |
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Apps Being Evaluated by G-Star Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from G-Star IT executives and key decision makers. This section highlights G-Star's latest recorded technology evaluations, including Midjourney for AI Text to Image Generator on 2025-02-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the G-Star digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-19 | G-Star | Evaluated | Midjourney | Midjourney | AI Text to Image Generator | AI-Powered Application |
FAQ - APPS RUN THE WORLD G-Star Technographics
G-Star is a Retail organization based in Netherlands,
with around 3500 employees and annual revenues of $900.0 million.
G-Star operates a diverse technology stack with applications such as
SAP S/4 HANA, SDL Tridion and Intershop E-Commerce Platform,
covering areas like ERP Financial, Content Management and eCommerce.
G-Star has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, SDL and Intershop.
G-Star recently adopted applications including
IBM Power Systems in 2022, Coveo Qubit CommerceAI in 2021 and Quantcast Measure in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of G-Star’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates G-Star’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete G-Star technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.