Alcoa, 37701, TN,
United States
Gallaher & Associates Technographics
Gallaher & Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gallaher & Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Gallaher & Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gallaher & Associates has purchased the following applications: Acumatica Cloud ERP for ERP Financial in 2021, Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gallaher & Associates is running and its propensity to invest more and deepen its relationship with Acumatica , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gallaher & Associates revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gallaher & Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gallaher & Associates Tech Stack and Enterprise Applications
Gallaher & Associates ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acumatica | Legacy | Acumatica Cloud ERP | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021, Gallaher & Associates implemented Acumatica Cloud ERP. The deployment targeted ERP Financial capabilities to centralize finance adjacent data and HR-sourced workforce information for a 150 person professional services firm. Implementation scope specifically covered three Tennessee site locations with fewer than 100 employees under a single Human Resources Director.
The Acumatica Cloud ERP configuration included a syncing integration with the existing HRIS to capture labor hours, attendance, recruiting, PTO and STD / LTD, designed to feed time and workforce data into financial workflows. The HRIS synchronization was a discrete implementation responsibility within the ERP project team and emphasized HRIS data integrity, automated transfer of workforce metrics, and reconciliation of attendance records with the ERP. Functional workstreams aligned around benefits administration inputs, recruiting data flows, time capture accuracy and HR reporting surfaced through the ERP Financial system.
Governance and process changes were led by the Human Resources Director who redesigned company policies and procedures to meet compliance initiatives, created and implemented a performance appraisal that links established quarterly MBOs to compensation, and coached managers on evaluation and recognition processes. Operational rollout encompassed benefits administration, recruitment and HRIS governance across the three Tennessee sites, and included coordination with a third party benefits vendor that lowered employee benefit costs by 13 percent during Open Enrollment. The Acumatica Cloud ERP implementation served to unify HR-sourced workforce data with ERP Financial records while supporting ongoing investigations, contracts, and risk management workflows.
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Gallaher & Associates Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Gallaher & Associates implemented Microsoft 365 for Collaboration across its United States professional services operations, supporting approximately 150 employees. The rollout is documented on the company website, with site source references indicating Microsoft 365 assets are used in web delivery and authentication flows.
Microsoft 365 was configured to provide core collaboration capabilities, including enterprise email and calendaring, cloud based Office productivity applications, cloud file storage and sharing, SharePoint based document management, OneDrive for endpoint sync, and Microsoft Teams for real time collaboration. The implementation of Microsoft 365 emphasizes collaboration workflows and knowledge work, aligning the Company Microsoft 365 Collaboration stack with internal communications and project coordination functions.
Deployment followed a cloud tenant architecture with centralized administration, using tenant level identity and access controls, single sign on and role based access management to govern user provisioning and permissions. Governance and policy controls were applied at the tenant level to manage data access and content sharing, while web asset references demonstrate integration of Microsoft 365 services into the public website environment.
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Collaboration | Collaboration |
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2021 | 2021 |
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Gallaher & Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Gallaher & Associates implemented Hotjar on their public website to capture qualitative visitor behavior and on-site feedback as part of a Customer Experience initiative. The deployment centered on client-side instrumentation to surface session-level interactions and to collect targeted survey responses across the site.
Hotjar was configured through the standard browser tracking snippet, with session recordings and heatmaps enabled to visualize click and scroll patterns. Configurations included on-site feedback widgets and short surveys to collect user sentiments, aligning with common Customer Experience capabilities such as qualitative analytics and user feedback collection.
The implementation covered the public-facing website and was positioned to support marketing, product user experience, and customer experience functions. Data collection was organized to complement existing web analytics workflows, with usage oriented toward page-level behavior analysis and UX optimization.
Governance focused on scoped rollout to key funnel pages and standard privacy controls, including consent alignment and input masking for sensitive fields. Operational ownership was maintained by digital and marketing stakeholders to manage configuration, sampling rates, and feedback question sets, enabling iterative refinement of the Hotjar instrumentation without altering backend systems.
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Gallaher & Associates PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Gallaher & Associates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Gallaher & Associates CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Gallaher & Associates
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| No data found | ||||||
Apps Being Evaluated by Gallaher & Associates Executives
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