GAP
2 Folsom St.,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 800-333-7899
Manufacturing
GAP Technographics
GAP Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GAP and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85000 GAP employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GAP has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Workday Absence Management for Absence and Leave Management in 2018, IBM Tririga Real Estate Management for Facility Management in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GAP is running and its propensity to invest more and deepen its relationship with Oracle , Workday , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GAP revenues, which have grown to $14.89 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GAP intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GAP Tech Stack and Enterprise Applications
GAP ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, GAP Inc implemented Oracle NetSuite ERP as its ERP Financial platform to standardize corporate finance and retail accounting across its United States based apparel operations. The deployment addressed financial management for a company with approximately 85,000 employees and $14,889,000,000 in revenue, positioning Oracle NetSuite ERP as the core system for ledgers and statutory reporting.
The implementation configured core financial modules including general ledger, accounts payable, accounts receivable, fixed assets, and tax management, together with multi currency processing and multi subsidiary accounting. Configuration work emphasized financial close orchestration, chart of accounts harmonization, period end control workflows, and role based access and segregation of duties to support consolidated reporting.
Governance and operational coverage centered on a centralized corporate finance function with distributed transactional processing across regional finance teams and retail operations. Rollout sequencing focused on establishing standardized configuration standards, master data governance, intercompany accounting rules, and consolidation controls, with operational scope encompassing finance, treasury, and accounting functions.
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ERP Financial | ERP |
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2010 | 2010 |
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ERP Financial | ERP |
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2019 | 2021 |
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ERP Financial | ERP |
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2018 | 2018 |
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Expense Management | ERP |
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2010 | 2011 |
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Expense Management | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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GAP HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2018 | 2018 |
In 2018, GAP Inc implemented Workday Absence Management as part of a broader Workday HCM program. The deployment addressed Absence and Leave Management alongside Core HCM, Workday Benefits, Onboarding, Payroll, Time Tracking, Performance Management, Advanced Compensation and Recruiting to support HR, payroll and talent workflows.
Workday Absence Management was configured through prototype testing and iterative business process configuration, with responsibilities that included termination processes, enhancements, and application configuration to customer requirements. Implementation activities included Workday Security configuration, managing HR and compensation related custom reports, and developing and modifying custom Workday reports to support absence, payroll and talent processes.
The program delivered data conversions and system integration work to link absence and time tracking with payroll and benefits modules, and it included building integrations required for operational reporting. Operational coverage focused on HR business functions such as Compensation, Hiring, Performance and Talent Management, with the Absence and Leave Management capability embedded into those workflows for unified leave administration.
Governance and rollout were managed through a formal project plan, with day to day support roles covering HCM, Talent, Testing and Reporting leadership. The team communicated weekly with the implementation partner and offshore project sub leads, directed tasks on the implementation plan, and maintained ongoing support for HR business processes and reporting after deployment.
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Benefits Administration | HCM |
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2018 | 2018 |
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Candidate Relationship Management | HCM |
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2016 | 2016 |
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Compensation Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2011 | 2013 |
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Employee Experience | HCM |
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2018 | 2018 |
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Employee Experience | HCM |
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2020 | 2020 |
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HR Compliance | HCM |
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2015 | 2015 |
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HR Compliance | HCM |
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2017 | 2017 |
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HR Compliance | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2018 | 2018 |
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Onboarding | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2010 | 2010 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Talent Management | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2011 | 2011 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Workforce Analytics | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2013 | 2014 |
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Workforce Management | HCM |
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2016 | 2017 |
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Workforce Scheduling | HCM |
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2011 | 2011 |
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GAP ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Tririga Real Estate Management | Facility Management | ERP Services and Operations | n/a | 2009 | 2009 |
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Lease Management | ERP Services and Operations |
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2018 | 2019 |
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Real Estate Property Management | ERP Services and Operations |
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2015 | 2015 |
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Retail Management | ERP Services and Operations |
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2016 | 2017 |
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Retail Management | ERP Services and Operations |
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2010 | 2011 |
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Retail Management | ERP Services and Operations |
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2007 | 2007 |
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GAP Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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GAP Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2018 | 2018 |
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GAP Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Web Content Management | Content Management |
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2021 | 2021 |
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GAP eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2018 | 2019 |
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eCommerce | eCommerce |
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2007 | 2007 |
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Product Information Management | eCommerce |
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2016 | 2016 |
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GAP SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Allocation and Replenishment | SCM |
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2011 | 2012 |
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Inventory Management | SCM |
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2017 | 2017 |
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Real-Time Transportation Visibility | SCM |
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2020 | 2020 |
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Transportation Management | SCM |
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2014 | 2015 |
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Warehouse Management | SCM |
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2013 | 2014 |
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GAP CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2013 | 2014 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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GAP IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2019 | 2019 |
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GAP ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Incident Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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GAP Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2014 | 2014 |
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Procurement | Procurement |
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2018 | 2018 |
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Sourcing | Procurement |
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2014 | 2014 |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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GAP TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Critical Event Management | TRM |
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2022 | 2022 |
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Treasury Management | TRM |
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2018 | 2019 |
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GAP PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2019 | 2019 |
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GAP IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2018 | 2018 |
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Digital Workspace | IaaS |
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2017 | 2018 |
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Servers, Storage and Networking | IaaS |
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2011 | 2011 |
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GAP CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Vulnerability Management | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GAP
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, GapTech (Corp IT) Inventory Management, Sourcing & Big Data/Business Intelligence | VP | IT | |
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Director Business Intelligence - Gap Inc. | Director | IT | |
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Senior Director of Business Intelligence | Director | IT | |
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Chief Executive Officer | CXO | Finance | |
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VP, Chief Technology Officer, Gap Inc. Direct | Director | IT | |
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Global President | CXO | Finance | |
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VP of Finance, Controller | VP | Finance | |
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EVP and CFO | CXO | Finance | |
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SVP Finance and Treasurer | VP | Finance | |
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EVP / Chief Information Officer | CXO | IT | |
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Vice President, Global IT Operations | VP | IT | |
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Director, Global Travel and Corporate Aviation | Director | Finance | |
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Senior Travel Manager | Manager | Operations | |
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Director Expense Payables | Director | Finance | |
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Director, IT Strategic Sourcing | Director | Procurement | |
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Director of Procurement/Department Head | Director | Procurement | |
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Executive Vice President + Chief People Officer | CXO | HR | |
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Executive Vice President, Global Supply Chain & Product Operations | VP | Supply Chain | |
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Senior Vice President - Strategic Sourcing | VP | Procurement | |
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Corporate Services Director, Strategic Sourcing | Director | Procurement | |
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Senior Director - Sourcing & Supply Chain Strategy | Director | Supply Chain | |
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Vice President & Treasurer, Tax and Risk | VP | Finance | |
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Senior Director - Tax | Director | Finance | |
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Chief Information Officer & Head of Strategy | Director | IT | |
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Director HR Operations | Director | HR | |
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Director, Payroll Tax and Record Compliance | Director | Finance | |
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Senior Manager, Workforce Analytics | Manager | HR | |
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Executive Vice President and CFO | CXO | Finance | |
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Chief Digital and Technology Officer | CXO | IT | |
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Director IT | Director | Finance | |
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Senior IT Manager | Manager | IT | |
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VP Merchandising | VP | Procurement | |
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Chief People Officer | CXO | HR | |
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Senior Vice President, Human Resources | VP | HR | |
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Vice President Talent Acquisition HQ | VP | HR | |
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Manager, Payroll Audit & Control | Manager | Risk | |
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Director, Global Benefits Systems Innovations | Director | HR | |
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Head of Global Benefits | Director | HR | |
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Co-Chair Parents@Gap Inc. Equality & Belonging Employee Group | CXO | HR | |
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Senior Director International Tax | Director | Finance | |
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Senior Director, Tax Reporting and Compliance | Director | Finance | |
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Global Head of Talent Acquisition | Director | HR | |
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Director Talent Management | Director | HR | |
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Director - Technology Talent Acquisition | Director | HR | |
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Director Talent Acquisition | Director | HR | |
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Director of Customer Service | Director | Customer Service | |
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Head of Customer Experience Marketing Sourcing | Director | Procurement | |
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Customer Experience Manager | Manager | Customer Service | |
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Head of Card & Loyalty for Banana Republic, Specialty and Factory | Director | Marketing | |
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Director, Global Travel & Aviation | Director | Finance | |
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Vice President - Head of Cards & Loyalty | VP | Customer Service | |
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Head of Card and Loyalty, Athleta | Director | Marketing | |
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VP - Enterprise Data | VP | IT | |
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EVP, Chief Digital & Technology Officer | CXO | IT | |
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Director of Data Science & Analytics Delivery | Director | IT | |
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Director, Data Science | Director | IT | |
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Director - Data and Analytics | Director | IT | |
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Sr Director, Product Management | Director | R&D | |
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CTO | CXO | IT | |
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Sr Manager Automation and MHE Projects | Manager | IT | |
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Director Automation, Deploy and Tools Support | Director | IT | |
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Head of Real Estate | Director | Operations | |
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Director, Real Estate | Director | Operations | |
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Senior Manager, Facilities Operations | Manager | Operations | |
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Director of Real Estate | Director | Operations | |
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Apps Being Evaluated by GAP Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GAP IT executives and key decision makers. This section highlights GAP's latest recorded technology evaluations, including Oracle Retail (ex Retek) for Retail Management on 2026-06-09, Oracle Cloud ERP for ERP Financial on 2026-01-22, and DailyPay for Earned Wage Access on 2025-11-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GAP digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-06-09 | GAP | Evaluated | Oracle | Oracle Retail (ex Retek) | Retail Management | ERP Services and Operations |
| 2026-01-22 | GAP | Evaluated | Oracle | Oracle Cloud ERP | ERP Financial | ERP |
| 2025-11-19 | GAP | Evaluated | DailyPay | DailyPay | Earned Wage Access | HCM |
| 2025-08-07 | GAP | Evaluated |
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Marketing Automation | CRM |
| 2025-07-18 | GAP | Evaluated |
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Retail Management | ERP Services and Operations |
| 2025-07-13 | GAP | Evaluated |
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Warehouse Management | SCM |
| 2025-06-26 | GAP | Evaluated |
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Workforce Management | HCM |
| 2025-05-29 | GAP | Evaluated |
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Customer Loyalty | CRM |
| 2025-03-14 | GAP | Evaluated |
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Retail Management | ERP Services and Operations |
| 2025-01-20 | GAP | Evaluated |
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Travel Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD GAP Technographics
GAP is a Manufacturing organization based in United States,
with around 85000 employees and annual revenues of $14.89 billion.
GAP operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Workday Absence Management and IBM Tririga Real Estate Management,
covering areas like ERP Financial, Absence and Leave Management and Facility Management.
GAP has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and IBM.
GAP recently adopted applications including
LexisNexis ThreatMetrix in 2023, Teads Platform in 2023 and Microsoft Power BI in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GAP’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GAP’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GAP technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.