GBG
The Foundation, Herons Way Chester Business Park,
Chester, CH4 9GB,
United Kingdom
Chester, CH4 9GB,
United Kingdom
44 12 4465-7333
Professional Services
GBG Technographics
GBG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GBG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1055 GBG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GBG has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2019, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GBG is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GBG revenues, which have grown to $366.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GBG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GBG Tech Stack and Enterprise Applications
GBG ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 Gb Group PLC implemented Microsoft Dynamics 365 Business Central as its ERP Financial system to standardize finance operations across the group. The deployment focused on the companys APAC footprint, covering Australia, Malaysia, China and Singapore, and centralized the finance application layer for the professional services business.
Microsoft Dynamics 365 Business Central was configured to support core finance modules including Fixed Assets, Accounts Payable, Accounts Receivable, General Ledger, foreign exchange accounting and reporting. Responsibilities during the engagement included configuration, process design and creating detailed work instructions, plus acting as the key support contact bridging the internal finance function and external support consultants for Business Central finance operations.
Rollout and operational governance emphasized one common set of processes and work instructions accompanied by staff training across all APAC sites to ensure consistently accurate reporting of all transactions. Governance measures established consistent transaction handling, reconciliations and escalation pathways to unify day to day finance workflows and documentation.
The team leveraged the improved financial data in Microsoft Dynamics 365 Business Central to build a Power BI debtors dashboard using DAX, providing directors with an on demand multi currency view of group debtors. The Microsoft Dynamics 365 Business Central ERP Financial implementation therefore unified finance data and reporting, supporting accounts receivable visibility and consolidated financial reporting across the group.
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GBG AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Gb Group PLC implemented Hubspot Live Chat on its corporate website. The deployment uses Hubspot Live Chat in the Chatbots and Conversational AI category to provide a web-embedded live chat widget for visitor engagement and initial lead capture.
The implementation centers on a site-embedded chat interface that captures conversation transcripts and structures inbound inquiries for handoff to sales and client services teams. Functional capabilities include live chat routing, canned responses and conversation history, aligned with conversational workflows typical of Chatbots and Conversational AI. Operational scope is the public website and customer-facing touchpoints, with internal workflows defined to triage chats and escalate to sales or service owners. Governance emphasizes message routing rules and transcript retention within the Hubspot Live Chat environment.
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GBG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Gb Group PLC implemented Cisco Webex Meetings. Cisco Webex Meetings is used as the Audio Video and Web Conferencing platform to support client facing communications and internal collaboration across the company's Australian professional services operations.
Deployment is delivered as a cloud SaaS instance with the Cisco Webex Meetings application embedded on Gb Group PLC's public website to enable external meeting scheduling and join flows directly from client touch points. Functional capabilities configured include real time video conferencing, meeting scheduling and hosting, screen sharing, and cloud recording, provisioned for an organization of approximately 100 employees to support consulting and client engagement workflows. Governance is centered on IT owned user provisioning, administrative meeting policy configuration, and organization level controls to manage access and meeting security. The implementation aligns Cisco Webex Meetings with core business functions of client communications and internal collaboration, instrumenting session orchestration and secure external access from the corporate website.
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GBG Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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GBG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Listing Management | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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GBG ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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GBG TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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GBG PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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GBG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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GBG CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GBG
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Financial Services - ID Engagement (DataCare & Engage) | Director | Finance | |
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Group Financial Controller | Director | Finance | |
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Deputy Finance Director | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Group Finance & Operations Director | Director | Finance | |
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Head Information Technology Infrastructure | Director | IT | |
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Director of Technology Services | Director | IT | |
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Group CIO | CXO | Finance | |
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Chief People Officer | CXO | HR | |
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Head of Group Operations | Director | Finance | |
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CFO | CXO | Finance | |
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Senior Accountant | Manager | Finance | |
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Apps Being Evaluated by GBG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GBG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GBG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD GBG Technographics
GBG is a Professional Services organization based in United Kingdom,
with around 1055 employees and annual revenues of $366.0 million.
GBG operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Hubspot Live Chat and Cisco Webex Meetings,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
GBG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, HubSpot and Cisco Systems.
GBG recently adopted applications including
DocuSign eSignature in 2023, 6sense Account Engagement Platform in 2023 and Zendesk Service in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GBG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GBG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GBG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.