Gb News
Riverbank House, 2 Swan Ln,
London, EC4R 3AF,
United Kingdom
London, EC4R 3AF,
United Kingdom
44 11 4258-5809
Media
Gb News Technographics
Gb News Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gb News and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Gb News employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gb News has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, GumGum for Artificial Intelligence Marketing in 2022, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gb News is running and its propensity to invest more and deepen its relationship with Teamtailor , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gb News revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gb News intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gb News Tech Stack and Enterprise Applications
Gb News HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Gb News deployed Teamtailor ATS on its public website. Gb News is a United Kingdom media company of about 200 employees, and this implementation is classified in the Recruiting,Applicant Tracking System category.
Teamtailor ATS was configured to surface branded career pages, publish job listings, and capture candidate applications directly through the gbnews.uk site. The deployment used Teamtailor ATS capabilities for candidate pipeline management, configurable application forms, interview scheduling, and automated candidate communications, positioning the platform as the primary talent acquisition interface.
Operational ownership rests with recruitment and HR functions, with hiring managers using the system to review applicants, progress candidates through stages, and collect interview feedback. Integration activity was focused on website embedding and career site hosting, with the ATS serving as the canonical repository for applicant records and recruitment status tracking across the organization.
Governance emphasized role based access control, standardized pipeline stages, and defined hiring workflows to ensure consistent candidate evaluation and policy adherence. The rollout prioritized centralizing external candidate intake through Teamtailor ATS to unify the public job experience with internal hiring processes.
|
Gb News AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Gb News deployed GumGum on its website to support digital advertising and content monetization, using the GumGum platform as part of its Artificial Intelligence Marketing stack. The implementation is explicitly website based, with the application embedded in page templates to instrument ad inventory and contextual signal collection across published content.
GumGum was configured to provide contextual targeting, image recognition and attention measurement capabilities typical of Artificial Intelligence Marketing implementations, and the deployment used client side tagging to surface context and creative placement signals. Configuration centered on page-level script placement, category mapping for content, and automated signal extraction to feed advertising decision logic.
Operational coverage focused on the Gb News web property, impacting commercial, ad operations and editorial workflows that govern content labeling and placement approvals. The integration approach connected GumGum signal outputs into the site ad inventory and analytics pipelines to inform targeting and reporting, without named third party systems documented in the source.
Governance adjustments included updating ad ops tagging processes and coordinating editorial metadata practices to align with context signals produced by GumGum, and the rollout was organized around site templates and page types. The narrative reflects a publisher web deployment of GumGum within an Artificial Intelligence Marketing use case, with operational responsibility retained by Gb News teams.
|
Gb News Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Gb News implemented Microsoft 365 as its primary Collaboration platform. The Microsoft 365 deployment is referenced on Gb News public web properties and was provisioned to support an organization of roughly 200 employees in the United Kingdom.
The implementation centers on core Microsoft 365 capabilities typical for collaboration, including Exchange Online for messaging, SharePoint Online for intranet and document libraries, Microsoft Teams for synchronous collaboration, and OneDrive for user file storage. Configuration emphasis is on collaborative content workflows and editorial review cycles to support newsroom production and marketing content collaboration.
The architecture follows a cloud native Microsoft 365 tenant model, providing centralized identity and access patterns across editorial, production, and corporate business functions. Public site artifacts reference Microsoft 365 assets, indicating operational linkage between the public web estate and the Microsoft 365 tenant for email, authentication, or content publishing touchpoints.
Governance was oriented to centralized tenant administration, role based access control, and IT managed provisioning to enable organization wide rollout and ongoing administration. Change controls and user adoption workflows were applied to align editorial and corporate processes with the Collaboration capabilities of Microsoft 365.
|
Gb News Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
Gb News CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Gb News PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
Gb News IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Gb News CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Gb News
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Gb News Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gb News IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gb News digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Gb News Technographics
Gb News is a Media organization based in United Kingdom,
with around 200 employees and annual revenues of $30.0 million.
Gb News operates a diverse technology stack with applications such as
Teamtailor ATS, GumGum and Microsoft 365,
covering areas like Recruiting, Applicant Tracking System, Artificial Intelligence Marketing and Collaboration.
Gb News has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, GumGum and Microsoft.
Gb News recently adopted applications including
GumGum in 2022, Adobe Audience Manager in 2022 and OwnerIQ CoEx in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gb News’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gb News’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gb News technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.