GDS Group
Queen Square House 18-21 Queen Square,
Bristol, BS1 4NH,
United Kingdom
Bristol, BS1 4NH,
United Kingdom
44 11 7921 4000
Professional Services
GDS Group Technographics
GDS Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GDS Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 874 GDS Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GDS Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Microsoft 365 for Collaboration in 2016, 6sense Account Engagement Platform for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GDS Group is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GDS Group revenues, which have grown to $143.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GDS Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GDS Group Tech Stack and Enterprise Applications
GDS Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, GDS Group implemented Oracle NetSuite ERP as its ERP Financial application to centralize accounting and improve financial reporting across the professional services firm. The program was built around core accounting capabilities, with a specific focus on multi ledger reconciliation and foreign currency accounting to support cross border transaction handling.
The deployment encompassed the NetSuite accounting system, configuration of the chart of accounts, ledger reconciliation workflows, and foreign currency accounting rules. Project execution included a planned parallel run, structured issue resolution workflows, and formal reconciliation activities to validate balances and transactional integrity during cutover.
Operational scope included finance and sales operations and close business partnering with the MTB team to analyse team performance, KPIs, and event capacity constraints. Oracle NetSuite ERP was integrated with Salesforce using direct links, and new reporting packs were created to feed weekly financial and performance reporting directly from CRM data.
Governance included parallel run planning, issue tracking and resolution, and reconciliation governance, combined with process recommendations for staffing and revisions to sales and performance targets. The implementation was successfully managed, and the new reporting packs made weekly reporting more efficient and more accurate.
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GDS Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, GDS Group deployed Microsoft 365 as its Collaboration platform. The implementation is observable on the company website, confirming Microsoft 365 is provisioned and used in a public facing context by this United Kingdom professional services firm.
Microsoft 365 at GDS Group is positioned as a cloud based collaboration and productivity stack, consistent with the Collaboration category. Typical functional capabilities associated with this deployment include enterprise email, document collaboration and cloud file storage, and real time messaging and meeting tools that align with Collaboration workflows for professional services delivery and internal corporate operations.
The deployment implies centralized SaaS administration and tenant level configuration, using standard Microsoft 365 configuration patterns for access control, content management, and user provisioning, consistent with Collaboration governance practices. The visible website usage indicates integration of Microsoft 365 services with public facing channels, supporting content delivery or hosted resources tied to the corporate tenant.
This narrative centers on GDS Group, Microsoft 365, and the Collaboration category, and focuses on deployment scope, typical Collaboration modules, and the observable website integration, reflecting an enterprise SaaS pattern for a professional services organization.
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GDS Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, GDS Group deployed the 6sense Account Engagement Platform on its website. The 6sense Account Engagement Platform is being used as an Account Based Marketing solution to instrument site traffic for account-level identification and staged engagement workflows.
The implementation centers on web instrumentation and account-level tracking, leveraging 6sense capabilities common to Account Based Marketing deployments such as intent signal detection, account fit modeling, behavioral engagement scoring, and orchestration of personalized onsite experiences. Configuration focuses on capturing anonymous to known account signals via website tags and mapping those signals to account profiles to support prioritized outreach and targeted content delivery.
Operational coverage is concentrated within marketing and demand generation functions at GDS Group in the United Kingdom, aligning account segmentation and campaign orchestration to commercial objectives. Governance incorporates marketing operations processes to manage account scoring, engagement playbooks, and handoffs to commercial teams, enabling consistent account-based workflows across digital engagement and outbound activities.
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2017 | 2017 |
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GDS Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2020 | 2020 |
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GDS Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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GDS Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at GDS Group
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Finance | VP | Finance | |
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Global Head of Credit Control | Director | Finance | |
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Apps Being Evaluated by GDS Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GDS Group IT executives and key decision makers. This section highlights GDS Group's latest recorded technology evaluations, including Quest erwin Evolve for Process Mining, Analytics and BI on 2026-02-05, Siteimprove Platform for Web Content Management on 2025-10-28, and Unily Employee Experience Platform for Employee Experience on 2025-10-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GDS Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-05 | GDS Group | Evaluated | Quest Software | Quest erwin Evolve | Process Mining, Analytics and BI | Analytics and BI |
| 2025-10-28 | GDS Group | Evaluated | Siteimprove A/S | Siteimprove Platform | Web Content Management | Content Management |
| 2025-10-22 | GDS Group | Evaluated | Workleap | Workleap Officevibe | Employee Engagement | HCM |
| 2025-10-22 | GDS Group | Evaluated |
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Employee Experience | HCM |
| 2025-09-02 | GDS Group | Evaluated |
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Robotic Process Automation | PaaS |
| 2025-04-21 | GDS Group | Evaluated |
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Application Hosting and Computing Services | IaaS |
| 2025-02-07 | GDS Group | Evaluated |
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Manufacturing ERP | ERP Services and Operations |
| 2025-02-03 | GDS Group | Evaluated |
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Retail Management | ERP Services and Operations |
| 2025-02-03 | GDS Group | Evaluated |
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Retail Management | ERP Services and Operations |
| 2025-02-03 | GDS Group | Evaluated |
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Retail Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD GDS Group Technographics
GDS Group is a Professional Services organization based in United Kingdom,
with around 874 employees and annual revenues of $143.0 million.
GDS Group operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and 6sense Account Engagement Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
GDS Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and 6sense.
GDS Group recently adopted applications including
Zoominfo Platform in 2022, Adobe Marketo in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GDS Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GDS Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GDS Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.