General Atlantic
Park Avenue Plaza, 55 East 52nd Street, 33rd Floor,
New York, 10055 , NY,
United States
New York, 10055 , NY,
United States
1 212-715-4000
Banking and Financial Services
General Atlantic Technographics
General Atlantic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by General Atlantic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 General Atlantic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that General Atlantic has purchased the following applications: DocuSign eSignature for Digital Signing in 2021, InvestorFlow CRM for CRM in 2022, ProcessUnity Vendor Risk Management for Risk Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems General Atlantic is running and its propensity to invest more and deepen its relationship with DocuSign , InvestorFlow , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing General Atlantic revenues, which have grown to $160.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for General Atlantic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
General Atlantic Tech Stack and Enterprise Applications
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, General Atlantic implemented DocuSign eSignature to provide Digital Signing capabilities on its public website. The implementation embeds DocuSign eSignature into online forms and document flows to capture legally binding signatures for investor communications and other customer facing documents.
The deployment leverages core Digital Signing modules, including embedded signing sessions, reusable templates, signer authentication options, and full audit trail and transaction history for compliance. DocuSign eSignature was configured with administrative controls to manage envelope lifecycles and role based access for signature creation and oversight.
Integration work was concentrated on the website front end, using embedded signing and redirect signing flows to present agreements and capture signatures without naming or depending on backend enterprise systems. Operational coverage focuses on external document exchanges initiated from the website, aligning legal, investor relations, and corporate communications workflows.
Governance was structured around signature policy enforcement, access controls, and retention of audit logs to support compliance and review processes. The rollout emphasized consistent signing workflows and centralized administrative oversight while keeping the implementation scope confined to the website signing layer.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InvestorFlow | Legacy | InvestorFlow CRM | CRM | CRM | n/a | 2022 | 2023 |
In 2022 General Atlantic implemented InvestorFlow CRM to support fundraising, CRM and investor engagement workflows at the firm, with public vendor materials naming General Atlantic as one of the leading alternative managers using the platform primarily in North America. The vendor press release cites the relationship and positions InvestorFlow CRM as a platform used to support capital formation and investor engagement for the firm.
Deployment centered on CRM and fundraising modules, with configuration inferred to include contact and relationship management, pipeline and deal tracking, investor engagement tracking, and fundraising orchestration capabilities consistent with CRM category workflows. The implementation emphasized capital formation workflows and investor engagement processes, aligning CRM record structures to investor profiles and fundraising rounds to support investor relations and fundraising teams.
Operational coverage focused on fundraising and investor relations functions across North America, with governance and process changes to standardize engagement workflows and steward investor data. Role based access controls and structured workflow automation were applied to enforce data governance and activity capture across fundraising lifecycles, enabling cross functional visibility for capital formation activities.
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Customer Experience | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProcessUnity | S&P IHS Markit KY3P | ProcessUnity Vendor Risk Management | Risk Management | TRM | n/a | 2019 | 2019 |
In 2019 General Atlantic implemented ProcessUnity Vendor Risk Management, deploying a Risk Management platform to centralize third party oversight and replacing S&P IHS Markit KY3P. The deployment focused on the firm’s IT third party risk and vendor management operations and aligned with concurrent IT change management activities.
The ProcessUnity Vendor Risk Management configuration established a centralized vendor inventory and assessment orchestration capability, supporting questionnaire distribution, evidence collection, and automated workflow routing consistent with Risk Management practice. Configuration work emphasized cataloging and lifecycle tracking for the vendor population and accommodated the organization’s practice of managing more than 200 vendors.
Integrations included a Smartsheet based third party risk tracking tool that used API integrations to the cloud risk platform, enabling bidirectional data exchange between the Smartsheet tracker and ProcessUnity Vendor Risk Management. The implementation operated alongside ServiceNow as the IT change management system and retained the weekly Change Advisory Board cadence for cross-functional review and approvals.
Governance and process changes formalized vendor assessment ownership, approval routing, and lifecycle procedures within IT Third Party Risk and Change functions, and leveraged CAB meetings for governance oversight. The rollout institutionalized structured vendor assessment collection and cataloging workflows and established continuous improvement practices for the third party lifecycle.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Backup as a Service (BaaS) | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at General Atlantic
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by General Atlantic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from General Atlantic IT executives and key decision makers. This section highlights General Atlantic's latest recorded technology evaluations, including Yotta Data Center for Application Hosting and Computing Services on 2025-10-14, Intercom for Customer Support on 2025-10-14, and SAP Business Planning and Consolidation for EPM on 2025-08-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the General Atlantic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD General Atlantic Technographics
General Atlantic is a Banking and Financial Services organization based in United States,
with around 1000 employees and annual revenues of $160.0 million.
General Atlantic operates a diverse technology stack with applications such as
DocuSign eSignature, InvestorFlow CRM and ProcessUnity Vendor Risk Management,
covering areas like Digital Signing, CRM and Risk Management.
General Atlantic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as DocuSign, InvestorFlow and ProcessUnity.
General Atlantic recently adopted applications including
InvestorFlow CRM in 2022, DocuSign eSignature in 2021 and Adobe Experience Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of General Atlantic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates General Atlantic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete General Atlantic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.