Genius Sports
10 Bloomsbury Way,
London, WC1A 2SL,
United Kingdom
London, WC1A 2SL,
United Kingdom
44 20 7851-4060
Professional Services
Genius Sports Technographics
Genius Sports Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Genius Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Genius Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genius Sports has purchased the following applications: Workday Financial Management for ERP Financial in 2019, Greenhouse ATS for Applicant Tracking System in 2009, Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) for Revenue Cycle Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genius Sports is running and its propensity to invest more and deepen its relationship with Workday , Greenhouse , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genius Sports revenues, which have grown to $125.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genius Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Genius Sports Tech Stack and Enterprise Applications
Genius Sports ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Microsoft Dynamics NAV | Workday Financial Management | ERP Financial | ERP | Collaborative Solutions, a Cognizant company | 2019 | 2020 |
In 2019, Genius Sports implemented Workday Financial Management as an ERP Financial platform to consolidate multiple, disparate finance systems and centralize corporate finance operations. The initiative addressed a clear operational baseline where the Finance team required between 15 and 20 days to prepare month end accounts and the People team lacked basic operational data such as employee numbers and locations, context that intensified during COVID 19 in 2020 and ahead of the company pursuing a New York Stock Exchange listing.
The Workday Financial Management deployment followed a cloud native SaaS architecture and was configured to provide core ERP Financial capabilities, including a unified general ledger, accounts payable and receivable workflows, financial reporting and period close orchestration, and multi entity consolidation and configurable ledgers consistent with ERP Financial functional expectations. Workday Financial Management was positioned to standardize month end processes and to create a single source of financial data for executive analysis and external reporting.
The program included a migration off Microsoft Dynamics NAV and consolidation of data from multiple finance systems into Workday Financial Management, with implementation services delivered by Collaborative Solutions, a Cognizant company. Operational coverage focused on the corporate Finance organization and executive stakeholders, with the platform intended to support company wide financial control and analytical needs across Genius Sports’ global operations.
Governance for the project emphasized strong executive sponsorship from CEO Mark Locke and program leadership from the company’s Director of Enterprise Resource Planning, James Evans, to drive standardized finance workflows and centralized financial governance. The implementation was explicitly intended to enable improved access to strategic business information and analysis, support faster close discipline, and underpin growth and public listing readiness, while remote work pressures from 2020 increased the urgency for a unified, cloud based finance platform.
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Expense Management | ERP |
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2019 | 2020 |
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Genius Sports HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2009 | 2009 |
In 2009, Genius Sports implemented Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS instance is surfaced on the corporate careers site to manage job postings, candidate applications, and structured pipelines for interview scheduling and evaluation. The implementation supports Talent Acquisition and HR recruiting workflows across the organization.
Deployment follows a web based SaaS model, with Greenhouse ATS embedded on their website to provide candidate facing application flows and centralized recruiter access to candidate records, scorecards, and stage workflows. Configuration emphasizes vacancy templates, interview orchestration, and candidate communication automation, aligning recruiting process governance and hiring stage definitions with internal HR policies. Greenhouse ATS provides a single system for applicant data capture and pipeline management for Genius Sports talent acquisition and recruiting functions.
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Core HR | HCM |
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2013 | 2013 |
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Employee Engagement | HCM |
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2013 | 2013 |
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Genius Sports ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) | Revenue Cycle Management | ERP Services and Operations | Nextview Consulting | 2024 | 2025 |
In 2024, Genius Sports implemented Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) in a Revenue Cycle Management initiative delivered with Nextview Consulting. The project was scoped to modernize quote-to-cash and to deploy an Agentforce quoting agent, automating invoicing and order-to-cash processes for commercial teams across the US and global markets.
The implementation configured core CPQ, Contracts and Billing capabilities within Salesforce Agentforce Revenue Management, aligning quote lifecycle, contract generation, and billing automation. Configuration work focused on quote orchestration, contract lifecycle controls, and automated invoice provisioning to reduce manual handoffs between commercial and finance functions.
Deployment leveraged Salesforce cloud architecture to centralize revenue data and orchestrate order-to-cash across distributed commercial teams, with Nextview Consulting delivering implementation services. Integrations were framed around embedding Revenue Cloud workflows into revenue operations and finance processes, enabling the Agentforce quoting agent to trigger downstream contract and billing events.
Governance and process changes emphasized revenue operations and finance ownership of pricing, approvals, and billing reconciliation, with rollout targeted at commercial teams across US and global markets. The deployment of Salesforce Agentforce Revenue Management formalized CPQ, Contracts and Billing workflows and instituted automated invoicing and order-to-cash orchestration as core operational capabilities.
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Genius Sports Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Genius Sports Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Genius Sports Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Genius Sports CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Genius Sports Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2019 | 2020 |
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Genius Sports PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Genius Sports IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Genius Sports CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Genius Sports
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| No data found | ||||||
Apps Being Evaluated by Genius Sports Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Genius Sports IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Genius Sports digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Genius Sports Technographics
Genius Sports is a Professional Services organization based in United Kingdom,
with around 650 employees and annual revenues of $125.0 million.
Genius Sports operates a diverse technology stack with applications such as
Workday Financial Management, Greenhouse ATS and Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud),
covering areas like ERP Financial, Applicant Tracking System and Revenue Cycle Management.
Genius Sports has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Greenhouse and Salesforce.
Genius Sports recently adopted applications including
Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) in 2024, Microsoft Power BI in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Genius Sports’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Genius Sports’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Genius Sports technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.