London, WC1A 2SL,
United Kingdom
Genius Sports Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Genius Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Genius Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genius Sports has purchased the following applications: Workday Financial Management for ERP Financial in 2019, Greenhouse ATS for Applicant Tracking System in 2009, Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) for Revenue Cycle Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genius Sports is running and its propensity to invest more and deepen its relationship with Workday , Greenhouse , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genius Sports revenues, which have grown to $125.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genius Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Microsoft Dynamics NAV | Workday Financial Management | ERP Financial | ERP Financial Management | Collaborative Solutions, a Cognizant company | 2019 | 2020 |
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Expense Management | ERP Financial Management |
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2019 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2009 | 2009 |
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Core HR | HCM |
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2013 | 2013 |
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Employee Engagement | HCM |
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2013 | 2013 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) | Revenue Cycle Management | ERP Services and Operations | Nextview Consulting | 2024 | 2025 |
In 2024, Genius Sports implemented Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) in a Revenue Cycle Management initiative delivered with Nextview Consulting. The project was scoped to modernize quote-to-cash and to deploy an Agentforce quoting agent, automating invoicing and order-to-cash processes for commercial teams across the US and global markets.
The implementation configured core CPQ, Contracts and Billing capabilities within Salesforce Agentforce Revenue Management, aligning quote lifecycle, contract generation, and billing automation. Configuration work focused on quote orchestration, contract lifecycle controls, and automated invoice provisioning to reduce manual handoffs between commercial and finance functions.
Deployment leveraged Salesforce cloud architecture to centralize revenue data and orchestrate order-to-cash across distributed commercial teams, with Nextview Consulting delivering implementation services. Integrations were framed around embedding Revenue Cloud workflows into revenue operations and finance processes, enabling the Agentforce quoting agent to trigger downstream contract and billing events.
Governance and process changes emphasized revenue operations and finance ownership of pricing, approvals, and billing reconciliation, with rollout targeted at commercial teams across US and global markets. The deployment of Salesforce Agentforce Revenue Management formalized CPQ, Contracts and Billing workflows and instituted automated invoicing and order-to-cash orchestration as core operational capabilities.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2019 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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