Karachi, 74000,
Pakistan
Geo News Technographics
Geo News Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Geo News and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Geo News employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Geo News has purchased the following applications: OpenX OpenAudience for Digital Advertising Platform in 2020, Akamai CDN for Content Delivery Network in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Geo News is running and its propensity to invest more and deepen its relationship with OpenX Software , PubMatic , Index Exchange or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Geo News revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Geo News intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Geo News Tech Stack and Enterprise Applications
Geo News CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020 Geo News deployed OpenX OpenAudience on its public website as a Digital Advertising Platform to centralize programmatic inventory management and audience monetization. The deployment was implemented for the geo.tv property, aligning OpenX OpenAudience with the publisher advertising stack to manage programmatic demand and on-site ad delivery.
OpenX OpenAudience was configured to leverage audience segmentation, real-time bidding workflows, header bidding support, and publisher reporting modules typical of a Digital Advertising Platform. Implementation work focused on tag deployment, consent-aware targeting configuration, campaign yield reporting, and configuration of audience signals and supply-side controls within OpenX OpenAudience.
Operational responsibility rested with Geo News Ad Operations and commercial teams, with the rollout executed across site sections on geo.tv and governance centered on tag governance, campaign configuration workflow, and programmatic yield management. The implementation positioned OpenX OpenAudience as the primary Digital Advertising Platform for programmatic sales and audience-driven monetization on Geo News web properties in Pakistan.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Geo News IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2013 | 2013 |
In 2013, Geo News implemented Akamai CDN to accelerate and distribute content for its public website. Akamai CDN, a Content Delivery Network, was deployed in front of https://www.geo.tv to serve static assets and media streams, leveraging edge caching and global points of presence to reduce origin load and improve HTTP and TLS delivery performance typical of Content Delivery Network implementations.
Operational ownership rested with Geo News digital operations and web publishing teams, which adjusted cache control headers, origin configuration, and purge procedures to support time sensitive news updates. The integration was implemented at the network and DNS level with Akamai as the delivery layer in front of origin web servers, using API driven cache management and diagnostic logging to manage and monitor website traffic, positioning Akamai CDN as the primary content delivery layer for Geo News website and digital publishing workflows.
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Geo News
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Geo News Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-01-05 | Geo News | Evaluated | Progress Software | Progress Openedge | Apps Development | PaaS |
| 2025-12-07 | Geo News | Evaluated | Protean Software | Protean ERP | Field Service Management | ERP Services and Operations |
| 2025-11-01 | Geo News | Evaluated | Snowflake | Snowflake Data Warehouse | Data Warehouse | Analytics and BI |
| 2025-10-16 | Geo News | Evaluated |
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Digital Asset Management | Content Management |
| 2025-09-28 | Geo News | Evaluated |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |