Mumbai, 400099,
India
Gillette India Technographics
Gillette India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gillette India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 573 Gillette India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gillette India has purchased the following applications: Contentful Content Platform for Web Content Management in 2022, PriceSpdier Commerce Connector for eCommerce in 2022, Twilio Segment for Customer Data Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gillette India is running and its propensity to invest more and deepen its relationship with Contentful GmbH , PriceSpider , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gillette India revenues, which have grown to $287.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gillette India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gillette India Tech Stack and Enterprise Applications
Gillette India Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Gillette India implemented Contentful Content Platform to manage content delivery on its corporate website, using the solution as a Web Content Management platform for digital publishing and editorial operations. The Contentful Content Platform is deployed to support the website content lifecycle, serving structured content and rich media to public-facing pages and enabling localized content variants for the Indian market.
The implementation emphasized content modeling and reusable content types, with editorial workflow configuration and role-based access control to support marketing and digital teams. Contentful Content Platform is used as an API-first content layer that decouples content management from presentation, enabling the website front-end to consume content via delivery APIs and supporting omnichannel content reuse across web properties. Governance focused on centralized content definitions and editorial processes to standardize publishing, with operational ownership concentrated in marketing and digital channels.
|
Gillette India eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PriceSpider | Legacy | PriceSpdier Commerce Connector | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Gillette India implemented PriceSpdier Commerce Connector on its public website. The PriceSpdier Commerce Connector is embedded in the site’s eCommerce layer to surface product-level commerce links and enable direct routing from product detail pages to retail destinations, positioning Gillette India PriceSpdier Commerce Connector eCommerce as a storefront-level commerce linking capability.
The implementation focuses on product-to-retailer linking, buy button orchestration, and commerce attribution workflows common to eCommerce connectors, and it is applied across the consumer-facing catalog and merchandising pages. Governance and operational ownership sit with in-house digital commerce and marketing teams, who aligned catalog identifiers and content workflows to ensure consistent link resolution and accurate commerce routing across the website.
|
Gillette India CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, Gillette India implemented Twilio Segment as a Customer Data Platform on its public website to capture first party behavioral and transactional event data and to unify web-originated identifiers. The deployment centers on client-side instrumentation of the site using Twilio Segment for event collection, with configuration focused on standardized tracking taxonomy and profile construction for site visitors.
Twilio Segment is configured to perform core Customer Data Platform functions, including web event capture through the site snippet, identity stitching to consolidate visitor identifiers, persistent profile building, and audience segmentation for downstream consumption. Configuration work emphasizes deterministic and probabilistic matching consistent with CDP workflows, and the application of consent controls within the event stream.
Operational coverage is scoped to digital marketing and analytics workflows driven from the website, with the Customer Data Platform acting as the canonical source of customer events for audience activation. Governance activity centers on a centralized tracking plan, naming conventions for events and properties, and iterative QA during browser-level rollout to ensure consistent data quality for marketing and analytics teams.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
Gillette India IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Gillette India
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Gillette India Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||