Giorgio Armani UK
Giorgio Armani UK Technographics
Giorgio Armani UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Giorgio Armani UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Giorgio Armani UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Giorgio Armani UK has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, HERO for eCommerce in 2021, SAP CRM for CRM in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Giorgio Armani UK is running and its propensity to invest more and deepen its relationship with SAP , HERO , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Giorgio Armani UK revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Giorgio Armani UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Giorgio Armani UK Tech Stack and Enterprise Applications
Giorgio Armani UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021 Giorgio Armani UK migrated from SAP ERP ECC 6.0 to SAP S/4 HANA to modernize the group finance estate, implementing the SAP S/4 HANA application as the core ERP Financial platform for UK and Ireland reporting. The project was driven by the UK finance organization and the UK&IRE CFO, with explicit focus on FP&A, statutory and management P&L reporting, and seasonal retail and wholesale planning workflows.
The implementation concentrated on standard ERP Financial capabilities, configuring Financial Accounting and Controlling ledgers, general ledger consolidation workflows, budgeting and forecasting processes, asset accounting, and management accounting used for Margin, Inventory and Obsolescence analysis. Reporting and controlling processes were reworked inside SAP S/4 HANA to support actual reporting, yearly budget cycles, interim forecasts and Retail and Wholesale Seasonal Plan analysis, aligning transactional finance with management reporting.
Operational coverage extended across UK and IRE branches, with the finance team acting as primary integrator between local accounting teams, group business controllers, the Group Consolidation function and third party reporting relationships. The deployment emphasized cross functional data flows between retail sales campaign analysis, inventory controls and financial close activities, enabling centralized FP&A workflows inside the SAP S/4 HANA environment.
Governance was structured around a cross functional project team led by the finance organization, with the lead finance analyst serving as first point of contact for group consolidation and UK stakeholders. The rollout produced a new reporting and controlling process utilizing SAP S/4 HANA and the project explicitly delivered improved financial analysis capabilities, identifying efficiencies and cost savings that were presented to UK managers and directors.
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Giorgio Armani UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HERO | Legacy | HERO | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Giorgio Armani UK deployed HERO on its public website. HERO is being used as the primary eCommerce platform for the Giorgio Armani UK online storefront, handling product presentation and customer-facing commerce functionality.
The implementation centers on standard eCommerce modules such as product catalog and catalog management, storefront and merchandising controls, shopping cart and checkout workflows, content management for marketing pages, and order capture capabilities. Configuration is focused on product presentation and content driven merchandising consistent with luxury retail requirements, while checkout and payment flows are implemented within the HERO storefront layer.
Operational ownership sits with digital commerce, merchandising, marketing, and customer service teams in the United Kingdom, with day to day content updates and catalog management conducted through HERO administrative interfaces. Governance emphasizes catalog and content workflows, release cadence for marketing campaigns, and centralized storefront configuration to maintain brand consistency across the Giorgio Armani UK site.
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Giorgio Armani UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP CRM | CRM | CRM | n/a | 2017 | 2018 |
In 2017, Giorgio Armani UK implemented SAP CRM to centralize customer engagement, reporting, and clienteling across its United Kingdom retail operations. The SAP CRM deployment supported a four person UK CRM team reporting to the UK Retail Manager, coordinated with the Global CRM Manager at Giorgio Armani Spa, and covered eight stores and a 60,000 record customer database.
Giorgio Armani UK configured SAP CRM to manage CRM reporting, targeted mailings, client event programs, portfolio allocations, and customer segmentation based on purchasing propensity. Functional workstreams included monthly CRM tool updates, creation and analysis of CRM reports for stores, and rule driven target selections to support store level campaigns. The deployment emphasized customer centric workflows consistent with the CRM category, enabling product based and delight activities mapped to client profiles.
Operationalization used SAP CRM as the repository for the CRM training manual which was uploaded in June 2017, and as the system of record for portfolio allocations and campaign execution. Daily processes included direct coordination with store managers for target selection, vendor and agency management for mailings and events, and hands on training for local CRM specialists in SAP CRM usage. Collaboration between central and local actors was formalized through monthly reporting cycles and shared action plans.
Governance and process changes established responsibility for monthly implementation of CRM tools, continuous data quality improvement, and monitoring of activity costs and benefits. The UK CRM lead contributed to CRM budget allocation and produced operational guidelines and training material to standardize workflows across stores. This governance model combined central oversight with local store execution to align marketing, retail, and CRM operations.
Explicit outcomes recorded in 2017 included 9.23 percent of existing clients contacted returning to purchase, the Emporio Armani London flagship opening event with 103 clients and an event ROI of 1:5, and management of a fashion show guest list of 130 clients. The CRM driven activities and marketing programs reported a retail traffic increase of 56 percent, equivalent to 32,906 additional visitors in 2017. CRM training and the uploaded SAP CRM manual supported ongoing capability building for UK retail teams.
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Giorgio Armani UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Giorgio Armani UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Giorgio Armani UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Giorgio Armani UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Giorgio Armani UK
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR & Facilities | Director | HR | |
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HR Business Partner | Manager | HR | |
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Chief Executive Officer / CEO / Managing Director / Country General Mngr UK & Ireland | Director | Finance | |
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Talent Acquisition Manager | Manager | HR | |
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Head Of Finance and Operations | Director | Finance | |
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Business Manager | Manager | Operations | |
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Chief Operating Officer | CXO | Finance | |
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General Ledger Accountant | Manager | Finance | |
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Apps Being Evaluated by Giorgio Armani UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Giorgio Armani UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Giorgio Armani UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Giorgio Armani UK Technographics
Giorgio Armani UK is a Retail organization based in United Kingdom,
with around 1500 employees and annual revenues of $300.0 million.
Giorgio Armani UK operates a diverse technology stack with applications such as
SAP S/4 HANA, HERO and SAP CRM,
covering areas like ERP Financial, eCommerce and CRM.
Giorgio Armani UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and HERO.
Giorgio Armani UK recently adopted applications including
SAP S/4 HANA in 2021, HERO in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Giorgio Armani UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Giorgio Armani UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Giorgio Armani UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.