Global-e
Global-e Technographics
Global-e Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Global-e and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 950 Global-e employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Global-e has purchased the following applications: Klarna Payments for Payment Processing in 2021, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Global-e is running and its propensity to invest more and deepen its relationship with Klarna , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Global-e revenues, which have grown to $570.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Global-e intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Global-e Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021 Global-e implemented Klarna Payments to provide Payment Processing on its website, aligning the checkout and authorization layer with a third party payment platform. The deployment centers on embedding Klarna Payments into Global-e storefront checkout flows, and the implementation is described as using the Klarna Payments product for card and alternative payment method acceptance.
Configuration focused on standard Payment Processing capabilities, including hosted checkout integration, real-time payment authorization and capture workflows, tokenization for card on file, and refund and void operations. Klarna Payments was implemented to manage payment orchestration and transaction lifecycle events that feed order state, consistent with typical ecommerce payment gateway roles.
Integration scope explicitly included the Global-e website, tying Klarna Payments into customer-facing checkout and the internal order processing stream. The implementation impacted ecommerce, payments operations, and finance functions through onboarding of reconciliation and settlement workflows, and required new governance for payment exception handling and refund authorization. Klarna Payments is referenced throughout the integration as the Payment Processing component used by Global-e.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Global-e implemented Microsoft 365 as a Collaboration platform to support corporate communication, document management and team productivity. The company lists Microsoft 365 on its public website, indicating a cloud tenant deployment for user productivity and external content sharing.
Implementations of Microsoft 365 within the Collaboration category commonly include Exchange Online, SharePoint Online, OneDrive and Microsoft Teams to provide email, intranet, file synchronization and real time collaboration, and Global-e’s use of Microsoft 365 is aligned with that functional footprint. Governance for such Collaboration deployments typically emphasizes tenant level administration, identity and access controls, licensing alignment and centralized policy for content lifecycle and external sharing, supporting corporate functions across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Global-e implemented Zoominfo Platform for Account Based Marketing on its website. The Zoominfo Platform deployment is centered on web-level account intelligence, instrumenting Global-e's public digital channels to surface account and contact signals for marketing and demand generation functions.
The implementation emphasizes website instrumentation and visitor-to-account resolution, using contact enrichment and intent signal capture to enable account scoring, segmentation, and targeted activation workflows consistent with Account Based Marketing platforms. Configuration focuses on real-time visitor identification, enrichment of lead records, and routing of high-value account signals into downstream activation pipelines.
Operational ownership sits with marketing and demand generation teams, with governance oriented toward data stewardship and ABM campaign orchestration. The deployment scope is explicitly the company website, supporting sales enablement through synchronized account lists and activation workflows, while keeping system architecture concentrated at the web instrumentation and marketing operations layers.
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Loss Prevention, Threat Modeling | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Global-e
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Global-e Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Global-e IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Global-e digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Global-e Technographics
Global-e is a Professional Services organization based in Israel,
with around 950 employees and annual revenues of $570.0 million.
Global-e operates a diverse technology stack with applications such as
Klarna Payments, Microsoft 365 and Zoominfo Platform,
covering areas like Payment Processing, Collaboration and Account Based Marketing.
Global-e has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Microsoft and Zoominfo.
Global-e recently adopted applications including
Sentra DSP in 2024, Zoominfo Platform in 2022 and ZoomInfo Chorus in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Global-e’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Global-e’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Global-e technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.