GoMacro, LLC
100 GoMacro Way,
Viola, 54664, WI,
United States
Viola, 54664, WI,
United States
1 833-466-2276
Consumer Packaged Goods
GoMacro, LLC Technographics
GoMacro, LLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GoMacro, LLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 GoMacro, LLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GoMacro, LLC has purchased the following applications: SAP Business One for ERP Financial in 2015, Microsoft 365 for Collaboration in 2016, Web Cube eCommerce for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GoMacro, LLC is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GoMacro, LLC revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GoMacro, LLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GoMacro, LLC Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, GoMacro, LLC implemented SAP Business One to address ERP Financial requirements across its finance and supply chain operations. The SAP Business One deployment focused on centralizing transactional finance workflows and providing foundational forecasting and invoice management capabilities for the 60 employee consumer packaged goods manufacturer.
The implementation explicitly covered Accounts Payable and Accounts Receivable modules, forecasting workflows, and functionality to manage large freight shipments to destination. SAP Business One was configured to support invoice processing, sales ledger visibility, demand oriented forecasting, and freight cost capture consistent with ERP Financial category capabilities.
Operational scope included finance, distribution, and logistics teams, with the application used to orchestrate procure to pay and order to cash sequences across sites. The project also incorporated special projects as assigned to adapt configuration for shipment routing and to align logistics events with financial postings.
Governance centered on centralized finance controls and standardized AP and AR process flows, with rollout activities focused on embedding consistent posting rules and a regular forecasting cadence. GoMacro, LLC SAP Business One ERP Financial supported cross functional reporting and operational coordination between finance and logistics.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, GoMacro, LLC implemented Microsoft 365 to provide core Collaboration capabilities. The Microsoft 365 deployment is referenced on the company website and functions as the primary Collaboration platform for the organization.
The implementation leverages standard Microsoft 365 components, including Exchange Online for corporate email and calendaring, SharePoint Online for intranet sites and document libraries, OneDrive for Business for personal file storage, Microsoft Teams for chat and meetings, and the Office productivity suite for authoring and content creation. Configuration focus emphasized document collaboration, centralized mail routing, and team communication workflows.
Operational coverage spans corporate functions across the company, supporting marketing, operations, finance, and product teams through shared mailboxes, team sites, and collaboration channels. Identity and access management is managed within the Microsoft 365 tenant architecture to control user provisioning and authentication and to align with role based access patterns.
Governance was structured around tenant level administration, mailbox and file retention policy configuration, and standardized SharePoint site provisioning to enforce collaboration standards and content governance. Administrative controls emphasize policy driven lifecycle management for documents and consistent collaboration workflows across teams.
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Collaboration | Collaboration |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Web Cube | Legacy | Web Cube eCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, GoMacro, LLC implemented Web Cube eCommerce as the public-facing storefront on gomacro.com, adopting the Web Cube eCommerce application to support online retail operations in the eCommerce category. The implementation centralized product catalog and content management, and established standard storefront templates to manage product detail pages, merchandising, and checkout workflows through the Web Cube eCommerce platform.
Operational management of the Web Cube eCommerce deployment aligned eCommerce, marketing, operations, and customer service functions around a single storefront administration console, enabling content updates, SKU and pricing configuration, promotion scheduling, and order handling. Governance focused on site-level configuration and workflow handoffs between merchandising and order processing teams, with configuration-driven storefront controls and catalog management consistent with typical eCommerce functional patterns.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GoMacro, LLC
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by GoMacro, LLC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GoMacro, LLC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GoMacro, LLC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GoMacro, LLC Technographics
GoMacro, LLC is a Consumer Packaged Goods organization based in United States,
with around 60 employees and annual revenues of $15.0 million.
GoMacro, LLC operates a diverse technology stack with applications such as
SAP Business One, Microsoft 365 and Web Cube eCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
GoMacro, LLC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Web Cube.
GoMacro, LLC recently adopted applications including
CodeTwo Email Signatures in 2021, Criteo Commerce Media Platform in 2021 and GRIN Creator Management Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GoMacro, LLC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GoMacro, LLC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GoMacro, LLC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.