Greenlight
303 Peachtree St NE Suite 4300,
Atlanta, 30308, GA,
United States
Atlanta, 30308, GA,
United States
1 888-483-2645
Banking and Financial Services
Greenlight Technographics
Greenlight Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greenlight and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Greenlight employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greenlight has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Ironclad CLM for Contract Lifecycle Management in 2021, Twilio Segment for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greenlight is running and its propensity to invest more and deepen its relationship with Cisco Systems , Google , Ironclad or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greenlight revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greenlight intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greenlight Tech Stack and Enterprise Applications
Greenlight Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Greenlight implemented Cisco Webex Meetings, deploying the Cisco Webex Meetings application as its platform for online collaboration and external conferencing. The implementation is categorized as Audio Video and Web Conferencing and is surfaced on Greenlight's public website to enable browser based meeting access for customers and external participants. The deployment concentrated on standard meeting flows including real time audio and video, screen sharing, and recording capabilities.
Configuration focused on meeting scheduling, host and attendee controls, and web embedded join experiences to support both internal collaboration and customer facing interactions. Operational governance was administered through corporate IT to manage user provisioning, meeting policy configuration, and ongoing administration, with rollout across teams consistent with an organization of approximately 600 employees.
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
Greenlight Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ironclad | Legacy | Ironclad CLM | Contract Lifecycle Management | Content Management | n/a | 2021 | 2021 |
In 2021 Greenlight deployed Ironclad CLM to centralize contract intake and review for its legal group, using the Ironclad CLM application as the core system for Contract Lifecycle Management. The deployment was staffed around a Senior Contracts Manager reporting to the SVP and General Counsel, responsible for day to day administration of Ironclad CLM and for supporting a small legal team handling expanded product and vendor contracting needs across the company.
Configuration and functional modules implemented include structured new contract intake forms, automated assignment of contracts to legal staff, coordination workflows for negotiations, signature routing and execution, and post execution metadata capture and archiving. Greenlight configured Ironclad CLM to support template management, training material distribution, and periodic reporting for bi weekly operating committee meetings and quarterly Board materials, positioning Ironclad CLM as the primary legal database for contract records and templates.
Integrations were explicitly configured with DocuSign for signature execution, and operational touch points were established with finance for assignment of purchase order numbers and with the compliance vendor approval process for supplier onboarding. Operational scope covered intake from all departments, coordination with department heads for signature authorization by department and dollar threshold, and collaboration with outside counsel on complex agreements, ensuring the Contract Lifecycle Management application connected to the company workflows that span legal, finance, compliance, and business teams.
Governance and process changes centered on a centralized Ironclad administrator role to enforce intake routing rules, signature approval thresholds, and metadata standards, together with iterative refinement of contract templates and intake processes. The implementation emphasized formalized workflows for third party contract intake, assignment to attorneys, negotiation coordination, signature execution through DocuSign, and archival procedures within Ironclad CLM, embedding contract governance into Greenlight legal operations without referencing any prior named platform.
|
|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
|
Greenlight CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021 Greenlight deployed Twilio Segment as its Customer Data Platform on its website to centralize web event capture and unify customer signals for downstream use. The implementation focuses on client side and server side collection from web sessions, establishing a single source of truth for customer interaction data collected via the website.
Configuration emphasizes standard Customer Data Platform capabilities including event tracking, identity stitching to create persistent customer profiles, and a centralized profile store for cross-session continuity. The Twilio Segment implementation on the website is described by standard components such as source instrumentation, a tracking plan to standardize events, and routing logic to make captured events available for analytics and operational consumers.
Operational coverage centers on web-facing funnels and supports business functions including marketing, product analytics, and engineering teams that consume standardized event streams. Integrations are implemented from the website into the Twilio Segment data plane for real time event collection, with the platform serving as the authoritative customer data layer for downstream analytics and activation workflows.
Governance and rollout controls emphasize tracking plan enforcement, data quality validation, and consent-aware collection consistent with Customer Data Platform practices. Deployment was scoped to the public website and rolled into cross-functional workflows so that tagging changes and event schema updates are coordinated between product and analytics stakeholders.
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Greenlight TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2022 | 2022 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2022 | 2022 |
|
Greenlight PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
Greenlight IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Greenlight
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Greenlight Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Greenlight IT executives and key decision makers. This section highlights Greenlight's latest recorded technology evaluations, including Experian Verify for Employment, Income and Experience Verification on 2026-03-13, Punchh for Customer Loyalty on 2025-05-24, and Coupa Procurement for Procurement on 2025-03-26. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Greenlight digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Greenlight Technographics
Greenlight is a Banking and Financial Services organization based in United States,
with around 600 employees and annual revenues of $130.0 million.
Greenlight operates a diverse technology stack with applications such as
Cisco Webex Meetings, Ironclad CLM and Twilio Segment,
covering areas like Audio Video and Web Conferencing, Contract Lifecycle Management and Customer Data Platform.
Greenlight has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Ironclad and Twilio.
Greenlight recently adopted applications including
The Trade Desk in 2022, Magnite (ex Rubicon Project) in 2022 and Criteo Commerce Media Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Greenlight’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Greenlight’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Greenlight technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.