Knaresborough, HG5 0FF,
United Kingdom
Greentech Technographics
Greentech Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greentech and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 67 Greentech employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greentech has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, PureClarity eCommerce for eCommerce, Personalization and Product Recommendations in 2020, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greentech is running and its propensity to invest more and deepen its relationship with Google , PureClarity , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greentech revenues, which have grown to $18.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greentech intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greentech Tech Stack and Enterprise Applications
Greentech Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Greentech implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is a cloud hosted SaaS implementation supporting a single UK professional services operation with about 20 employees, and public site indicators show Google Workspace artifacts are present on the company website.
The Google Workspace implementation centers on core Collaboration modules including Gmail for corporate email, Google Drive and Docs for document collaboration and storage, and Calendar for scheduling, all managed through the Google Workspace admin console for user and domain administration. Operational coverage spans internal collaboration, email management, and file sharing across the small team, with the application linked to the public web presence for organizational email and account verification, and governance handled through centralized admin controls and account provisioning workflows consistent with the Collaboration category.
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Greentech eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PureClarity | Legacy | PureClarity eCommerce | eCommerce, Personalization and Product Recommendations | eCommerce | n/a | 2020 | 2020 |
In 2020, Greentech deployed PureClarity eCommerce on its public website to deliver personalized shopping experiences for its Consumer Packaged Goods catalog. The PureClarity eCommerce implementation, aligned with the eCommerce,Personalization and Product Recommendations category, functions as the site-level personalization and product recommendations layer that drives product discovery and onsite merchandising.
Configuration emphasized the personalization engine and recommendations modules, with campaign management, merchandising rule sets, and analytics dashboards set up to support catalog-driven upsell and cross-sell workflows. Operational ownership is assigned to the eCommerce and marketing teams, who govern rule-based personalization policies and content workflows for the United Kingdom online storefront. The deployment focuses on configurable recommendation algorithms and merchandising controls embedded into site pages to surface behavior-driven product suggestions and manage promotional campaigns.
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Greentech CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Greentech implemented Hotjar on its public website as a Customer Experience tool. The deployment embedded the Hotjar tracking script across product and checkout pages to collect session recordings, heatmaps, on page surveys, and feedback widgets, providing behavioral analytics and qualitative feedback capture for the consumer packaged goods site.
Architecture centered on the cloud hosted Hotjar SaaS platform with a lightweight JavaScript snippet deployed in the website codebase and commonly managed through a tag manager, enabling session replay, click and scroll heatmaps, funnels, and on page feedback workflows for marketing, UX, and ecommerce product teams. Governance work included consent gating and data retention configuration typical of customer experience instrumentation, with rollout focused on frontend instrumentation and interface level behavioral analysis rather than backend system integration.
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Greentech IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Greentech
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Greentech Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||