Grofers
64H, Sarhaul Abadi Village, Sector 18,
Gurugram, 122001,
India
Gurugram, 122001,
India
91 11 3355 2400
Professional Services
Grofers Technographics
Grofers Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grofers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Grofers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grofers has purchased the following applications: Juspay for Payment Processing in 2019, Haptik AI Platform for Chatbots and Conversational AI in 2019, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grofers is running and its propensity to invest more and deepen its relationship with Juspay , Haptik , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grofers revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grofers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grofers Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Juspay | Legacy | Juspay | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Grofers implemented Juspay as its Payment Processing solution on its website. The deployment centers on web checkout instrumentation, with Juspay integrated into Grofers customer-facing checkout flows to handle payment capture and authorization for online orders in India.
The implementation uses standard Payment Processing capabilities, including client-side SDK integration for browser checkout, server-side API calls for transaction orchestration, and tokenization to reduce card handling on Grofers infrastructure. Configuration emphasizes checkout flow integration, error handling and retry logic, and payment session management to support diverse payment methods typical in e-commerce.
Operational scope is the Grofers e-commerce site, impacting payments operations, order processing, and customer-facing checkout experience. Governance and day to day ownership reside within Grofers engineering and payments operations teams, with deployment focused on embedment into the web storefront and operational workflows for transaction monitoring and dispute handling.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Haptik | Legacy | Haptik AI Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Grofers implemented Haptik AI Platform within its Chatbots and Conversational AI stack, commissioning a Support Bot to handle customer queries through the Grofers app. Haptik built and deployed the Support Bot in two days, a deployment milestone that is explicitly attributed to predefined templates in the bot-builder tool and the proficiency of the Haptik delivery team.
The implementation centered on Haptik AI Platform's bot-builder templates and conversational workflow configuration, with the Support Bot configured for intent recognition, scripted conversation flows, and automated response handling consistent with Chatbots and Conversational AI functional patterns. Configuration work emphasized rapid assembly of conversational modules and testing of conversational paths to enable production-ready behaviors within the compressed timeline specified.
Operational integration was limited to the Grofers mobile application, where the Support Bot was embedded to serve customer support workflows for app users in India. The rollout approach prioritized speed to production, leveraging reusable templates and an experienced implementation team to achieve the two day deployment window, with the Haptik AI Platform named as the application providing the conversational infrastructure.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Grofers implemented Zoom, deploying the Zoom application in the Audio Video and Web Conferencing category to add browser and client-based meeting capability to its web presence. The deployment is explicitly used on the Grofers website for live sessions and customer-facing audio and video interactions, indicating an external-facing conferencing footprint in addition to internal collaboration use.
The implementation leverages core Zoom capabilities consistent with Audio Video and Web Conferencing, including hosted video meetings, screen sharing, session recording, and browser-embedded meeting flows. Configuration work focused on web embedding and session provisioning, with standard conferencing workflows to schedule, authenticate, and moderate live sessions through Zoom meeting controls and in-product management features.
Operational coverage aligns with customer engagement and corporate communications functions, with Zoom adopted as the primary web-based conferencing layer across Grofers digital touchpoints. Governance and process changes centered on account provisioning, meeting access policies, and scheduling workflows to support both external-facing sessions on the website and internal collaboration use cases, while keeping Zoom as the central Audio Video and Web Conferencing platform.
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Grofers
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grofers Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Grofers Technographics
Grofers is a Professional Services organization based in India,
with around 1100 employees and annual revenues of $250.0 million.
Grofers operates a diverse technology stack with applications such as
Juspay, Haptik AI Platform and Zoom,
covering areas like Payment Processing, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Grofers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Juspay, Haptik and Zoom Video Communications.
Grofers recently adopted applications including
RudderStack in 2021, Zendesk Service in 2021 and Singular Marketing Analytics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grofers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grofers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grofers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.