Groupama Technographics
Groupama Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupama and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 31600 Groupama employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupama has purchased the following applications: iAdvize Conversational Platform for Chatbots and Conversational AI in 2019, Kofax ReadSoft Process Director for SAP for Document Management in 2008, Genesys Cloud CX for Call Center in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupama is running and its propensity to invest more and deepen its relationship with iAdvize , Tungsten Automation , Contentful GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupama revenues, which have grown to $15.94 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupama intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupama Tech Stack and Enterprise Applications
Groupama AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Groupama implemented iAdvize Conversational Platform on its public-facing website to deliver automated and agent-assisted customer interactions. The deployment positions iAdvize Conversational Platform within the Chatbots and Conversational AI category and focuses on web-based conversational engagement for insurance customers.
The implementation used the iAdvize Conversational Platform web chat widget, configured conversational flows, automated response logic, and live agent handoff capabilities to support inquiry triage and contextual routing. Platform administration included conversation monitoring, session handover controls, and reporting dashboards for conversational analytics, consistent with Chatbots and Conversational AI functional patterns.
Operational ownership for the rollout was aligned to digital customer experience and contact center teams, with configuration practices aligning routing rules, message templates, and escalation workflows to insurance support and digital sales functions. The scope covered the Groupama website, embedding conversational entry points into customer journeys and instrumenting conversation management and moderation processes for ongoing operations.
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Groupama Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax ReadSoft Process Director for SAP | Document Management | Content Management | n/a | 2008 | 2008 |
In 2008, Groupama implemented Kofax ReadSoft Process Director for SAP as a Document Management deployment on an SAP 4.6C system. The engagement was centered on automating invoice intake and processing with a ReadSoft Invoice Cockpit project, aligning document capture with SAP accounting workflows.
Kofax ReadSoft Process Director for SAP configuration work included detailed technical analysis and drafting of technical specifications, plus Readsoft configuration tailored to invoice handling. ABAP/4 development of user-exits was delivered to meet specific accounting requirements, and automation was built to trigger Workflow launches via Web Cycle and to support validation of Expense Reports.
The implementation integrated the ReadSoft Invoice Cockpit with the SAP 4.6C application stack, targeting accounts payable and expense management processes within Groupama finance and accounting operations. The technical scope emphasized runtime orchestration between the document capture layer and SAP posting and validation transactions, preserving SAP master data and document flow continuity.
Governance and rollout activities were structured around specification-driven development, with custom ABAP user-exits and configuration handoffs to operations teams for ongoing handling of invoice validation and workflow processing. The project focused on embedding document-centric process automation into existing SAP transaction flows, using Kofax ReadSoft Process Director for SAP as the Document Management backbone.
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Web Content Management | Content Management |
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2020 | 2020 |
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Groupama CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Cloud CX | Call Center | CRM | n/a | 2016 | 2016 |
In 2016, Groupama implemented Genesys Cloud CX in a Call Center deployment to modernize its customer contact infrastructure. The insurer operates roughly 2,000 sales agencies across France and consolidated ten call centers on a shared technical platform to improve omnichannel contact points while recognizing telephony as the primary channel for most policyholders.
The shared technical platform incorporated Genesys solutions Customer Interaction Management, Virtual Customer Service, CCPulse, and Workforce Management, with Genesys Cloud CX used to virtualize infrastructure and centralize interaction steering. Implemented functional capabilities included personalized call routing and response personalization, virtual customer service automation, workforce planning and scheduling, and interaction monitoring for center-level operational oversight.
Operational coverage intentionally extended beyond the ten call centers to include the agency network and back-office teams, aligning contact center steering with in-person agency workflows and support functions. The deployment leveraged a centralized platform architecture to provide consistent call handling across sites and to supply planning tools to distributed teams, supporting omnichannel orchestration while preserving telephony-first engagement.
Governance and process changes emphasized extending steering capabilities to agencies and back-office units and standardizing call management procedures across the network. The implementation produced explicit improvements in the call management process by personalizing responses, equipping teams with planning tools, and virtualizing infrastructure.
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Call Center | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2020 | 2020 |
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Groupama ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Incident Management | ITSM |
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2015 | 2015 |
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Groupama TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Groupama PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Groupama IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Groupama Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2017 | 2018 |
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IT Decision Makers and Key Stakeholders at Groupama
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Groupama Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupama IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupama digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Groupama Technographics
Groupama is a Insurance organization based in France,
with around 31600 employees and annual revenues of $15.94 billion.
Groupama operates a diverse technology stack with applications such as
iAdvize Conversational Platform, Kofax ReadSoft Process Director for SAP and Genesys Cloud CX,
covering areas like Chatbots and Conversational AI, Document Management and Call Center.
Groupama has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as iAdvize, Tungsten Automation and Genesys.
Groupama recently adopted applications including
Contentful Content Platform in 2020, MyFeelBack in 2020 and Adobe Audience Manager in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupama’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupama’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupama technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.