Who is Grupo Boticário?

Grupo Boticário is a Retail organization based in Brazil, with around 22000 employees and annual revenues of $3.70 billion.

What enterprise applications does Grupo Boticário use?

Grupo Boticário operates a diverse technology stack with applications such as SAP ERP ECC 6.0, FreeWheel Demandsuite and Workplace by Facebook, covering areas like ERP Financial, Agency Management and Collaboration.

What digital transformation initiatives has Grupo Boticário undertaken?

Grupo Boticário has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, FreeWheel, A Comcast Company and Facebook.

What are the most recent software purchases made by Grupo Boticário?

Grupo Boticário recently adopted applications including FreeWheel Demandsuite in 2023, Linx Impulse in 2022 and StackPath CDN in 2022, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Grupo Boticário?

APPS RUN THE WORLD maintains an up-to-date database of Grupo Boticário’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Grupo Boticário’s IT investments?

Our research team continuously updates Grupo Boticário’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Grupo Boticário?

Subscribe to APPS RUN THE WORLD to access the complete Grupo Boticário technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Grupo Boticário Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

Grupo Boticário Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Boticário and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22000 Grupo Boticário employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Grupo Boticário has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2011, FreeWheel Demandsuite for Agency Management in 2023, Workplace by Facebook for Collaboration in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Boticário is running and its propensity to invest more and deepen its relationship with SAP , FreeWheel, A Comcast Company , Linx or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Grupo Boticário revenues, which have grown to $3.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Boticário intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
SAP	Legacy	SAP ERP ECC 6.0	ERP Financial	ERP Financial Management	n/a	2011	2012

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

SAP

Legacy

SAP ERP ECC 6.0

ERP Financial

ERP Financial Management

n/a

2011

2012

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
FreeWheel, A Comcast Company	Legacy	FreeWheel Demandsuite	Agency Management	ERP Services and Operations	n/a	2023	2023	In 2023, Grupo Boticário implemented FreeWheel Demandsuite as an Agency Management solution on its corporate website in Brazil. The deployment embeds FreeWheel Demandsuite into the retailer's digital advertising stack to centralize demand orchestration and ad decisioning for the company website and associated marketing channels. This implementation supports digital marketing, media buying, and ad operations functions across the organization’s online commerce and brand sites. FreeWheel Demandsuite was configured to handle core Agency Management capabilities including demand orchestration, inventory and campaign management, ad decisioning, and reporting workflows. Configuration work focused on site level tag instrumentation and rules-based campaign configuration to align inventory segmentation with pacing and creative controls. The FreeWheel Demandsuite instance serves as the primary platform for managing programmatic demand flows on the web property. Operational integration centers on the website ad tags and programmatic demand endpoints, enabling internal digital marketing and ad operations teams to route demand, enforce campaign policies, and manage creative trafficking. Governance is organized around centralized configuration of demand rules and campaign approvals, with ad operations retaining operational control of trafficking and reporting workflows. The implementation scope is explicitly website based, supporting the company’s online merchandising and marketing business functions.
			Point Of Sale	ERP Services and Operations		2014	2014
			Retail Management	ERP Services and Operations		2000	2001

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

FreeWheel, A Comcast Company

Legacy

FreeWheel Demandsuite

Agency Management

ERP Services and Operations

n/a

2023

In 2023, Grupo Boticário implemented FreeWheel Demandsuite as an Agency Management solution on its corporate website in Brazil. The deployment embeds FreeWheel Demandsuite into the retailer's digital advertising stack to centralize demand orchestration and ad decisioning for the company website and associated marketing channels. This implementation supports digital marketing, media buying, and ad operations functions across the organization’s online commerce and brand sites. FreeWheel Demandsuite was configured to handle core Agency Management capabilities including demand orchestration, inventory and campaign management, ad decisioning, and reporting workflows. Configuration work focused on site level tag instrumentation and rules-based campaign configuration to align inventory segmentation with pacing and creative controls. The FreeWheel Demandsuite instance serves as the primary platform for managing programmatic demand flows on the web property. Operational integration centers on the website ad tags and programmatic demand endpoints, enabling internal digital marketing and ad operations teams to route demand, enforce campaign policies, and manage creative trafficking. Governance is organized around centralized configuration of demand rules and campaign approvals, with ad operations retaining operational control of trafficking and reporting workflows. The implementation scope is explicitly website based, supporting the company’s online merchandising and marketing business functions.

Point Of Sale

ERP Services and Operations

2014