Grupo Nutrisa
Av. Periferico Sur # 5482,
Mexico City, 4700,
Mexico
Mexico City, 4700,
Mexico
52 2 56 6 5802
Consumer Packaged Goods
Grupo Nutrisa Technographics
Grupo Nutrisa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Nutrisa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1427 Grupo Nutrisa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Nutrisa has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Adobe Commerce (ex Magento) for eCommerce in 2022, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Nutrisa is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Nutrisa revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Nutrisa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Nutrisa Tech Stack and Enterprise Applications
Grupo Nutrisa Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Grupo Nutrisa implemented Google Workspace (Formerly Google G-Suite) in the Collaboration category. The deployment established cloud-first core collaboration services across the company’s Mexico operations, orienting email, document collaboration, calendaring, and conferencing toward centralized cloud management.
The implementation centers on Google Workspace components including Gmail, Google Drive with Shared Drives, Google Docs, Sheets, Slides, Google Calendar, Google Meet, and administration through the Google Workspace Admin console. Functional capabilities deployed align with Collaboration category workflows, including real-time co-editing, centralized mailbox and calendar management, file sharing and version control, account provisioning, and administrative policy controls; archival and compliance capabilities such as Google Vault are part of the platform’s governance toolset.
Presence of Google Workspace artifacts was observed in the Grupo Nutrisa public website source, indicating organization-wide provisioning and surface-level integration of Workspace identity and collaboration elements with external touchpoints. Governance and operational control are consistent with organizational unit segmentation, group-based access controls, and admin console policy enforcement to standardize account provisioning and collaboration workflows across corporate, marketing, store operations, and finance functions.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Grupo Nutrisa eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Grupo Nutrisa deployed Adobe Commerce (ex Magento) as its eCommerce platform. The company uses Adobe Magento Commerce on its public website to manage the direct to consumer storefront, product presentation, and online sales workflows, positioning Adobe Commerce as the primary eCommerce application for merchandising, pricing and catalog operations.
The implementation leverages standard Adobe Commerce capabilities, including catalog management, product information and storefront content management, shopping cart and checkout orchestration, promotions and pricing rule engines, and order management workflows. Integrations follow common eCommerce patterns with external services such as payment providers, shipping carriers and business back end systems to support order fulfillment and transactions, while operational coverage focuses on the corporate website and supports merchandising, digital marketing, customer experience and operations teams. Governance centers on catalog and content staging, promotions approval flows, role based administration for storefront management and a release cadence for feature updates and security patching.
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Grupo Nutrisa CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Grupo Nutrisa implemented Hotjar on their public website to capture behavioral analytics and onsite user feedback as part of its Customer Experience tooling. Hotjar was deployed via the site tracking snippet and configured at the domain level to instrument session recordings, heatmaps, conversion funnels, and onsite surveys across ecommerce and informational pages.
Functional configuration emphasized standard Hotjar capabilities, including session replay, heatmaps, funnel analysis, and feedback polls, with account project segmentation and role based access controls to separate workstreams for marketing, ecommerce and product teams. Implementation followed common web analytics patterns with a lightweight JavaScript tag embedded in page templates, enabling event and page view correlation for qualitative analysis, and positioning Hotjar as Grupo Nutrisa Customer Experience support for teams responsible for digital engagement and onsite optimization.
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Marketing Automation | CRM |
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2022 | 2022 |
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Grupo Nutrisa IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Grupo Nutrisa
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Grupo Nutrisa Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Nutrisa IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Nutrisa digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Grupo Nutrisa Technographics
Grupo Nutrisa is a Consumer Packaged Goods organization based in Mexico,
with around 1427 employees and annual revenues of $300.0 million.
Grupo Nutrisa operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Adobe Commerce (ex Magento) and Hotjar,
covering areas like Collaboration, eCommerce and Customer Experience.
Grupo Nutrisa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Adobe Systems and Contentsquare.
Grupo Nutrisa recently adopted applications including
Slack Connect in 2022, Adobe Commerce (ex Magento) in 2022 and Hotjar in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Nutrisa’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Nutrisa’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Nutrisa technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.