Grupo SBF S.A
Rua Hugo D’Antola 200 Bloco A Lapa,
Sao Paulo, 05038-090, SP,
Brazil
Sao Paulo, 05038-090, SP,
Brazil
55 11 2588 5000
Retail
Grupo SBF S.A Technographics
Grupo SBF S.A Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo SBF S.A and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8200 Grupo SBF S.A employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo SBF S.A has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, TOTVS HR for Core HR in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo SBF S.A is running and its propensity to invest more and deepen its relationship with SAP , TOTVS , Gupy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo SBF S.A revenues, which have grown to $1.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo SBF S.A intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo SBF S.A Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Grupo SBF S.A implemented SAP S/4 HANA as part of an ERP Financial migration from SAP ERP ECC 6.0. The program is referenced as the Centauro S4 Hana Migration and targeted procurement and master data domains tied to the company retail operations in Brazil.
The implementation centered on SAP S/4 HANA with an emphasis on SAP MM functional workstreams, specifically Business Partner setup and Purchase Order processing. A SAP MM specialist was responsible for configuring Business Partner master data, adapting purchase order lifecycles to the S/4 HANA data model, and executing FISIA S4 Hana implementation activities described for the migration.
Operational coverage focused on procurement and indirect purchase order flows, including a targeted migration of SAP ECC Nike procurement data into SAP S/4 HANA to support indirect purchasing. The deployment aligned purchase-to-order and vendor master processes within the SAP S/4 HANA platform to harmonize procurement records across Grupo SBF business units.
Governance and rollout were organized around module ownership for SAP MM, with specialist-led conversion of BP and PO artifacts and a prioritized cutover for indirect purchase orders. Responsibilities documented in project notes assign ownership for ECC to S/4 HANA conversion tasks and ongoing configuration of purchasing controls within the new ERP Financial environment.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TOTVS | Legacy | TOTVS HR | Core HR | HCM | n/a | 2015 | 2015 |
In 2015 Grupo SBF S.A implemented TOTVS HR as its Core HR application to centralize human resources administration across its retail portfolio. The deployment targeted HR operations for the Grupo SBF brands including Centauro, Nike Brazil and By Shoes, and covered corporate offices, distribution centers, commercial centers and retail shops across Brazil, supporting a workforce of approximately 8,200 employees.
The implementation focused on core payroll and personnel management capabilities within TOTVS HR, aligning standard Core HR functionality such as employee master data, payroll processing, absence and leave management, and routine HR administration. Configuration work reflected existing local practices for electronic time capture and access control, referencing prior usage of DATASUL HMC for payroll, Forponto for electronic point and Senior for access control as operational inputs to the design of time and attendance workflows.
Deployment architecture leveraged the groups existing virtualized infrastructure, including Microsoft Hyper-V virtualization and the corporate WAN composed of ADSL and MPLS links between distribution centers, regional hubs and stores. The implementation was executed to operate within the companys mixed Windows and AIX environment and to integrate operationally with store-level point capture and access hardware where standard Core HR integrations were required.
Operational governance and rollout were overseen by the IT infrastructure leadership team, which had established IT governance policies, budgetary control processes and outsourced services management. Governance activities included policy definition for HR system operations, coordination of network and telephony resources across sites, and financial oversight of the HR application deployment and ongoing support contracts.
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Recruiting | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Talent Sourcing | HCM |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Grupo SBF S.A. deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform to standardize corporate productivity and collaboration across selected business functions. Google Workspace was provisioned to support Talent Acquisition and HR workflows, delivering Gmail, Google Drive, Google Docs, Google Sheets, Google Calendar and Google Meet alongside the Google Admin console for centralized account and policy management.
The deployment included configuration of shared drives and document collaboration controls, template-based hiring documentation, real-time coauthoring for assessment materials, and calendar orchestration for interview scheduling. Configuration work aligned with Collaboration best practices, including role-based access, group-based distribution lists, and centralized drive structures to support cross-functional hiring teams and corporate stakeholders.
Google Workspace operated as part of a recruitment toolchain used by SBF Group Talent Acquisition, referenced explicitly in 2021 activity, and was used alongside Kenoby ATS, LinkedIn Recruiter, Catho PCD and TOPDesk. Talent Acquisition activities from March 2021 to October 2021 show Google Workspace supporting an end-to-end recruitment process with a four-person team, monthly volume management and SLAs of seven and twelve business days for defined processes, covering corporate profiles in marketing, finance, S&OP, commercial, logistics, supply chain, customer service, marketplace, e-commerce, tax, merchandising, projects, and related functions.
Governance and process integration emphasize ATS-driven workflows, competency interviews, structured feedback loops and documentation storage in Google Drive, with Google Workspace supporting inclusion initiatives and candidate experience and employer branding projects. The implementation framed Collaboration as the foundational productivity layer for recruitment, enabling centralized document control and meeting orchestration for corporate hiring and HR coordination.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Incident Management | ITSM |
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2017 | 2017 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2016 | 2016 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2018 | 2018 |
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Database Management, Open-Source Database | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Grupo SBF S.A
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Grupo SBF S.A Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo SBF S.A IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo SBF S.A digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Grupo SBF S.A Technographics
Grupo SBF S.A is a Retail organization based in Brazil,
with around 8200 employees and annual revenues of $1.01 billion.
Grupo SBF S.A operates a diverse technology stack with applications such as
SAP S/4 HANA, TOTVS HR and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Core HR and Collaboration.
Grupo SBF S.A has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, TOTVS and Google.
Grupo SBF S.A recently adopted applications including
SAP S/4 HANA in 2021, Google Cloud Platform (GCP) in 2020 and SAP Commerce Cloud (Order Management) in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo SBF S.A’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo SBF S.A’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo SBF S.A technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.