GSN Games
2150 Colorado Ave # 100,
Santa Monica, 90404, CA,
United States
Santa Monica, 90404, CA,
United States
1 310-255-6800
Leisure and Hospitality
GSN Games Technographics
GSN Games Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GSN Games and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 GSN Games employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GSN Games has purchased the following applications: ADP Workforce Now for Core HR in 2015, GumGum for Artificial Intelligence Marketing in 2020, Zoom for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GSN Games is running and its propensity to invest more and deepen its relationship with ADP , Jobvite , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GSN Games revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GSN Games intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GSN Games Tech Stack and Enterprise Applications
GSN Games HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2015 | 2018 |
In 2015, GSN Games implemented ADP Workforce Now. The deployment used ADP Workforce Now, classified as Core HR, and incorporated ADP Time and Attendance to support payroll time capture, with the Manager of Payroll identified as the primary system user.
Implementation centered on Core HR capabilities including employee data management, payroll processing, and time and attendance workflows. ADP Workforce Now was configured for centralized payroll runs, time collection validation, and manager level approvals to align HR and payroll operational tasks.
Architecture followed a vendor hosted SaaS model, with ADP Time and Attendance feeding validated time records into ADP Workforce Now for end to end payroll calculation and pay file preparation. The configuration supported HR and payroll operational coverage across the United States and linked time capture directly to payroll processing workflows.
Governance emphasized payroll ownership and manager approvals, assigning the Manager of Payroll responsibility for operational control and exception handling. The implementation standardized payroll related workflows and centralized employee records inside ADP Workforce Now, establishing formal controls for HR and payroll functions.
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2015 | 2018 |
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GSN Games AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 GSN Games deployed GumGum on its public website to enable contextual advertising and on site programmatic media activation. GSN Games uses GumGum, an Artificial Intelligence Marketing application, to support marketing and digital advertising functions. The implementation is focused on embedding the GumGum client integration into site pages to surface contextual placements and extract content signals.
GumGum was configured to deliver core Artificial Intelligence Marketing capabilities including contextual signal analysis, creative targeting, and measurement for digital advertising, aligning to marketing and media buying workflows. The deployment emphasizes content taxonomy, creative-to-content mapping, and tag management to standardize how ad units are matched to editorial contexts. GumGum integration feeds site-level contextual data into downstream programmatic channels and reporting workflows.
Operational ownership resides with GSN Games marketing, digital experience, and media operations teams and the scope is the public-facing website. Governance centered on content classification rules, creative playbooks, and operational controls for ad placement to ensure consistent contextual targeting across site properties. The implementation documents and standardizes contextual targeting processes to support ongoing optimization of GumGum within GSN Games marketing operations.
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GSN Games Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, GSN Games implemented Zoom for Audio Video and Web Conferencing. The deployment is referenced on the company website and establishes Zoom as the primary web conferencing surface for external access and internal collaboration.
The implementation uses Zoom's core functional modules consistent with the Audio Video and Web Conferencing category, including scheduled meetings, real-time video conferencing, screen sharing, and webinar-style sessions. Configuration focuses on browser-based join flows and meeting orchestration, and the Zoom application is provisioned to support both interactive sessions and one-to-many presentations.
Operational coverage spans internal collaboration and external-facing engagement, and the Zoom deployment is available to GSN Games' approximately 600 employees. Administration and access control are implemented alongside the website integration to enable public meeting access and corporate communication workflows.
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Collaboration | Collaboration |
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2017 | 2017 |
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GSN Games Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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GSN Games CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation, Customer Engagement | CRM |
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2020 | 2020 |
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GSN Games IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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GSN Games CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GSN Games
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief People Officer | CXO | HR | |
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HR Business Partner | Manager | HR | |
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Executive Director, Human Resources | Director | HR | |
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Director, Information Technology | Director | IT | |
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Executive Director, Digital Marketing & Product Management | Director | Marketing | |
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Vice President, Research and Digital Marketing | VP | Marketing | |
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Director, Growth Marketing | Director | Marketing | |
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Apps Being Evaluated by GSN Games Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GSN Games IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GSN Games digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GSN Games Technographics
GSN Games is a Leisure and Hospitality organization based in United States,
with around 600 employees and annual revenues of $250.0 million.
GSN Games operates a diverse technology stack with applications such as
ADP Workforce Now, GumGum and Zoom,
covering areas like Core HR, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
GSN Games has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP, GumGum and Zoom Video Communications.
GSN Games recently adopted applications including
Zoom in 2021, DocuSign eSignature in 2021 and Amazon Elastic Load Balancing (ELB) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GSN Games’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GSN Games’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GSN Games technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.