Guitar Center
30730 Russell Ranch Rd,
Westlake Village, 91362, CA,
United States
Westlake Village, 91362, CA,
United States
1 818-889-1729
Retail
Guitar Center Technographics
Guitar Center Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Guitar Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Guitar Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Guitar Center has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2010, ADP Recruiting for Recruiting, Applicant Tracking System in 2012, JDA Space Planning for Retail Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Guitar Center is running and its propensity to invest more and deepen its relationship with Microsoft , ADP , Dayforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Guitar Center revenues, which have grown to $2.14 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Guitar Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Guitar Center Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP Financial Management | n/a | 2010 | 2010 |
In 2010, Guitar Center implemented Microsoft Dynamics AX as its ERP Financial system. The deployment is supported by a mixed onshore/offshore and FTE resource model that provides day to day application support for Microsoft Dynamics AX alongside the IBM Sterling OMS order management environment.
Microsoft Dynamics AX was configured to support core financial management functions including general ledger, accounts payable and accounts receivable workflows, and financial reporting for retail operations. Configuration work emphasized transaction posting and reconciliation workflows that align financial data with retail inventory valuation and sales events.
Integration work centers on an operational interface between Microsoft Dynamics AX and IBM Sterling OMS to synchronize order and inventory financial data, and on functional handoffs with the Customer Contact Center for order inquiry and resolution. Operational coverage explicitly spans Finance, Customer Contact Center, and Inventory Management teams within the organization.
Governance and operations are delivered through centralized leadership that coordinates release activities, functional testing with Finance, and incident and change management with Inventory Management and the Customer Contact Center, ensuring systems meet expected functionality. The support model is focused on efficient team operations and providing consistent internal customer service to business stakeholders.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012 Guitar Center implemented ADP Recruiting as its primary Recruiting,Applicant Tracking System on the company careers site. ADP Recruiting is deployed to support Guitar Center talent acquisition and HR recruiting functions through a hosted ADP career portal linked from the public Guitar Center website.
The deployment emphasizes core applicant tracking capabilities, including job posting and requisition management, candidate application capture and resume parsing, configurable candidate status workflows, and interview scheduling and tracking. Configuration work focused on aligning job templates and application forms to retail and corporate hiring patterns, and automating standard candidate routing and notification workflows within the ADP Recruiting application.
Operational integration centers on the public career site link to ADP Recruiting, directing external applicants into the ADP-hosted applicant flow and centralized candidate database. Governance practices applied include centralized requisition approval and HR ownership of candidate status workflows, ensuring recruiting operations and talent acquisition teams use ADP Recruiting as the authoritative system for hiring records and applicant lifecycle management.
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Workforce Management | HCM |
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2012 | 2012 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Yonder | Legacy | JDA Space Planning | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Guitar Center implemented JDA Space Planning within its Retail Management environment. The deployment concentrated on producing over 100 multi-version planograms and guides to support 300 stores across the United States, centralizing space planning and visual standards workflows.
JDA Space Planning was configured to manage planogram creation and multi-version planograms, maintain planogram libraries, and support store-specific plan variants. The implementation emphasized template-driven planogram generation, shelf and fixture allocation modeling, and standardized guide production to create consistent merchandising directives.
Adobe Creative Suite was used alongside JDA Space Planning to produce print-ready guides and visual merchandising assets, creating a handoff between space planning outputs and artwork production. Operational coverage included merchandising, visual merchandising, and store operations teams who consumed planograms and guides at the store level.
Governance introduced version control, approval workflows and role-based access for planogram edits, with centralized control of planogram libraries and distributed execution at store level. Training and rollout prioritized content production processes to sustain production of over 100 multi-version planograms and guide deliveries, aligning JDA Space Planning usage with merchandising and store execution functions.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Generative AI Platforms | AI Development |
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2025 | 2026 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2010 | 2018 |
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Analytics and BI | Analytics and BI |
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2011 | 2011 |
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Data Warehouse | Analytics and BI |
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2007 | 2007 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2012 | 2012 |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2024 | 2024 |
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Warehouse Management | SCM |
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2010 | 2010 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Lifecycle Management | PLM and Engineering |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
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2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2022 | 2023 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Backup as a Service (BaaS) | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Data Warehouse Appliance | IaaS |
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2007 | 2007 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Guitar Center
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Guitar Center Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Guitar Center Technographics
Guitar Center is a Retail organization based in United States,
with around 10000 employees and annual revenues of $2.14 billion.
Guitar Center operates a diverse technology stack with applications such as
Microsoft Dynamics AX, ADP Recruiting and JDA Space Planning,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Retail Management.
Guitar Center has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, ADP and Blue Yonder.
Guitar Center recently adopted applications including
RELEX Rebot in 2025, o9 AI-powered Digital Brain in 2024 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Guitar Center’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Guitar Center’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Guitar Center technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.