Muharraq, x,
Bahrain
Gulf Air Technographics
Gulf Air Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gulf Air and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3400 Gulf Air employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gulf Air has purchased the following applications: Pypestream for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2021, SAP Emarsys Personalization for Personalization and Product Recommendations in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gulf Air is running and its propensity to invest more and deepen its relationship with Pypestream , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gulf Air revenues, which have grown to $1.16 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gulf Air intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gulf Air Tech Stack and Enterprise Applications
Gulf Air AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pypestream | Legacy | Pypestream | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Gulf Air implemented Pypestream on its public website to deliver customer-facing conversational experiences. The deployment uses Pypestream to provide Chatbots and Conversational AI as an embedded web conversational channel on gulfair.com, enabling automated messaging and session-based interactions. Pypestream is positioned to handle common customer inquiries through scripted flows and message orchestration. Functional coverage follows standard conversational platform capabilities, including automated FAQ handling, guided service workflows for reservations and ancillary requests, and conversational routing for escalation to live agents when needed. Operational ownership is aligned with Gulf Air digital channels and contact center teams, with conversation design and content governance controlling scripted flows and message lifecycle. The implementation centers on the website channel, using Pypestream to extend Gulf Air customer service and self-service interactions.
|
Gulf Air Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
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Gulf Air eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Emarsys Personalization | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
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Gulf Air CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
Gulf Air ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2016 | 2016 |
|
Gulf Air PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Operating System (OS) | PaaS |
|
2010 | 2010 |
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Gulf Air IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
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Gulf Air CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Gulf Air
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Gulf Air Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-25 | Gulf Air | Evaluated | Cloudbeds | Cloudbeds PMS | Hotel Property Management | ERP Services and Operations |