Ashford, TN26 2BE,
United Kingdom
Gusbourne Technographics
Gusbourne Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gusbourne and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 68 Gusbourne employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gusbourne has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2020, Twilio Sendgrid for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gusbourne is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Amobee or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gusbourne revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gusbourne intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gusbourne Tech Stack and Enterprise Applications
Gusbourne Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Gusbourne implemented Microsoft 365 to support Collaboration across the company. Microsoft 365 was deployed to provide cloud-based Exchange Online email, SharePoint Online intranet and document management, OneDrive personal file storage, and Microsoft Teams for real-time collaboration and meetings.
Deployment follows a cloud SaaS tenant model typical of Microsoft 365, with identity and access controlled via Azure Active Directory to enable centralized user provisioning and single sign-on across services. The implementation covers core business functions such as internal communications, document management, and team collaboration, and the Microsoft 365 footprint is also referenced on the company's public website, indicating use of Microsoft-hosted collaboration assets in both internal and externally visible contexts.
|
Gusbourne CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Gusbourne deployed Hotjar on its public website to capture qualitative and behavioral user data as part of its Customer Experience tooling. The implementation uses the Hotjar client side snippet embedded across site pages, enabling session recordings, heatmaps, funnels and on-page feedback widgets to instrument user journeys and surface user experience signals to digital teams.
The deployment's operational scope centers on the ecommerce and marketing website, with instrumentation feeding user behavior insights to marketing, ecommerce and UX stakeholders. Governance focused configuration includes consent gating and data retention settings consistent with web analytics best practices, and configuration of surveys and feedback workflows to support iterative content and checkout optimization without referencing other named systems.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2023 | 2023 |
|
Gusbourne PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Gusbourne implemented Twilio Sendgrid for Transactional Email on its public website, establishing Twilio Sendgrid as the platform for site-triggered outbound messages. The implementation consolidated website-driven customer communications, routing notification and account flows through the Twilio Sendgrid service to separate transactional sends from other messaging channels.
The deployment aligned with standard Transactional Email capabilities, integrating the website with Twilio Sendgrid via SMTP relay or the Web API, using dynamic templates for message composition and event webhooks for delivery and engagement tracking. Configuration and governance work focused on centralizing template management and send logic within Twilio Sendgrid, and on authenticating sending domains consistent with Transactional Email operational practices, with operational responsibility concentrated on the website customer communication workflows.
|
Gusbourne IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Gusbourne
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Gusbourne Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-18 | Gusbourne | Evaluated | Tealium | Tealium AudienceStream CDP | Customer Data Platform | CRM |
| 2024-12-03 | Gusbourne | Evaluated | Grosvenor Systems | Grosvenor Propman | Real Estate Property Management | ERP Services and Operations |