Häagen-Dazs
One General Mills Boulevard,
Minneapolis, 55426, MN,
United States
Minneapolis, 55426, MN,
United States
1 763-764-7600
Consumer Packaged Goods
Häagen-Dazs Technographics
Häagen-Dazs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Häagen-Dazs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 41000 Häagen-Dazs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Häagen-Dazs has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2018, PriceSpdier Commerce Connector for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Häagen-Dazs is running and its propensity to invest more and deepen its relationship with Oracle , Salesforce , PriceSpider or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Häagen-Dazs revenues, which have grown to $17.91 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Häagen-Dazs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Häagen-Dazs Tech Stack and Enterprise Applications
Häagen-Dazs ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Häagen-Dazs implemented Oracle NetSuite ERP to address ERP Financial operations within its corporate finance organization. The Oracle NetSuite ERP deployment was positioned to centralize control over core accounting workflows and financial recordkeeping for the company.
The implementation configured standard ERP Financial capabilities, including general ledger structure, accounts payable, accounts receivable, fixed asset management, multi-book accounting, and financial reporting and close automation. Oracle NetSuite ERP was used to establish a consistent chart of accounts and standardized transaction processing rules to support period-end consolidation and statutory reporting requirements.
Operational coverage focused on corporate finance and accounting functions, embedding transaction capture and validation into order-to-cash and procure-to-pay workflows through the platform, and aligning subledger activity with the general ledger. The deployment emphasized role-based access and segregation of duties controls consistent with enterprise financial governance.
Governance and process changes formalized month-end close sequences, approval workflows, and audit trail retention inside Oracle NetSuite ERP, enabling a uniform controls framework for finance teams. The program centered on creating repeatable financial processes and centralized configuration management for ongoing maintenance and compliance.
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Häagen-Dazs AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Häagen-Dazs implemented Salesforce Chat, formerly Salesforce Live Agent. The deployment places Salesforce Chat on the public Häagen-Dazs website as an embedded conversational channel to deliver web-based customer support, aligning the company with the Chatbots and Conversational AI category for consumer-facing interactions.
The implementation configured core conversational capabilities typical of Chatbots and Conversational AI solutions, including real-time web chat routing, an agent console for live handling, canned response templates, session logging, and transcript capture. Configuration emphasized conversational workflows and standardized response scripts to ensure consistent handling of common consumer inquiries.
Operationally the chat channel is scoped to digital customer support on the brand website, providing synchronous messaging between site visitors and support agents and integrating chat sessions into agent workflows. The deployment focuses on web front-end embedding and agent-side handling rather than back-office system expansion.
Governance centered on chat routing rules, agent operating procedures, and scripted response governance to maintain brand voice and response consistency. Rollout details documented site-level integration and agent console enablement as the primary procedural changes supporting online customer service.
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Häagen-Dazs eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PriceSpider | Legacy | PriceSpdier Commerce Connector | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019 Häagen-Dazs deployed PriceSpdier Commerce Connector on its public website. The PriceSpdier Commerce Connector is implemented as a client side site integration to surface product level commerce signals and to generate product linking and discovery workflows for eCommerce and digital commerce functions. The deployment is observable in the site source and operates as an embedded commerce connector that invokes the vendor service for product mapping and link resolution.
Implementation scope targeted the consumer facing web channel, with web engineering and digital marketing teams instrumenting the PriceSpdier Commerce Connector across product listing and product detail pages to standardize product metadata and link behavior. Architecture centers on a front end script plus API interactions to the connector service, enabling link generation, search to SKU mapping, and analytics instrumentation consistent with eCommerce connector functionality. Governance focused on tagging standards, content orchestration, and operational ownership for the site commerce layer, aligning Häagen-Dazs PriceSpdier Commerce Connector with the company eCommerce business function.
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Häagen-Dazs CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Häagen-Dazs TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Häagen-Dazs IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Häagen-Dazs CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Häagen-Dazs
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Häagen-Dazs Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Häagen-Dazs IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Häagen-Dazs digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Häagen-Dazs Technographics
Häagen-Dazs is a Consumer Packaged Goods organization based in United States,
with around 41000 employees and annual revenues of $17.91 billion.
Häagen-Dazs operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Salesforce Chat (formerly Salesforce Live Agent) and PriceSpdier Commerce Connector,
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
Häagen-Dazs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Salesforce and PriceSpider.
Häagen-Dazs recently adopted applications including
AdRoll in 2021, NextRoll Cookie Consent Banner in 2021 and Imperva Sonar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Häagen-Dazs’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Häagen-Dazs’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Häagen-Dazs technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.