Hasbro
1027 Newport Ave,
Pawtucket, 2861, RI,
United States
Pawtucket, 2861, RI,
United States
1 412-394-2800
Manufacturing
Hasbro Technographics
Hasbro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hasbro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5600 Hasbro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hasbro has purchased the following applications: Serrala FinanceSuite Accounts Payable for AP Automation in 2015, SAP SuccessFactors Employee Central for Core HR in 2015, Informatica Product 360 for Product Information Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hasbro is running and its propensity to invest more and deepen its relationship with Serrala , OpenText , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hasbro revenues, which have grown to $5.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hasbro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hasbro Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite Accounts Payable | AP Automation | ERP Financial Management | n/a | 2015 | 2015 |
In 2015 Hasbro implemented Serrala FinanceSuite Accounts Payable as an AP Automation deployment focused on stabilizing core payables workflows. The implementation used AP Version 4.7 on ECC6 and concentrated on Accounts Payable functional build out including vendor account groups, terms of payment, reason codes and open item management for vendor accounts.
Serrala FinanceSuite Accounts Payable was configured to support both Manual and Automatic Payment Program runs, including payment advice generation, payment analysis printing and clearing of vendor open items. The program configuration extended to tax account handling for incoming invoices, intercompany clearing rules, AP electronic bank statement processing with incoming bank file handling, batch jobs and manual post processing for error postings, and related payables reconciliation controls.
The implementation included parallel Accounts Receivable and Asset Accounting configurations, with Accounts Receivable work on house banks, cash discounts, cash application and external credit reporting, and Asset Accounting configuration covering chart of depreciation, depreciation areas, asset classes, account determinations, number ranges, screen layouts, depreciation and calculation keys, transaction types for acquisition retirement and transfer, and Asset under Construction settlement via Cost Center accounting and Internal Order customization. Integration testing was executed against procurement and invoice systems, specifically testing interfaces between Dolphin VIM, Ariba and SAP for procurement invoice posting, as well as EDI file testing with banks and multiple payment methods for Accounts Payable.
Governance and rollout emphasized rigorous testing and control frameworks, with functional and integration testing across SAP FICO, MM and SD modules as required, month end close testing including GRIR reclass and foreign currency revaluation, and reconciliations using Blackline and HFM Fit. User acceptance testing was managed in HP Quality Center, including identification of UAT scenarios, manual test case creation, mapping to a requirements traceability matrix, defect logging and tracking to resolution, status reporting on UAT progress and cut off procedures that included uploading and tallying vendor and asset master data.
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AP Automation | ERP Financial Management |
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2013 | 2013 |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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ERP Financial | ERP Financial Management |
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2013 | 2014 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Hasbro implemented SAP SuccessFactors Employee Central as its Core HR application. The deployment was delivered as part of a strategic global projects portfolio that included PTC's PLM, SAP's IBP, Adaptive Insights, and a Product Information Management program, positioning Employee Central as the canonical HR record for the company.
The SAP SuccessFactors Employee Central implementation emphasized core HR master data and organizational management, with configuration of global person and employment records, job and position frameworks, and role based access controls. Functional capabilities targeted workforce administration and employee lifecycle workflows consistent with Core HR best practices, including standardized HRIS record keeping and configurable business rules for workforce events.
The program ran in parallel with other enterprise initiatives, aligning HR data structures to support downstream workforce planning and financial planning programs without asserting specific technical integrations. Operational scope focused on corporate HR and HR shared services, creating a centralized employee record to serve HR, talent administration, and planning functions across the organization.
Governance measures included establishment of master data stewardship, process harmonization for HR transactions, and change control around core HR processes to support consistent global usage. Rollout and adoption emphasized standardized HR policies and controlled configuration changes to preserve data integrity and sustainability of SAP SuccessFactors Employee Central as Hasbro's Core HR system.
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Informatica | Legacy | Informatica Product 360 | Product Information Management | eCommerce | n/a | 2019 | 2019 |
In 2019 Hasbro implemented Informatica Product 360 as its Product Information Management platform to standardize product data across manufacturing, marketing, retail, supply chain, logistics and entertainment domains. The implementation was scoped as a global initiative aligned to Hasbro presence in 120 countries and led by a Lead PIM and data governance architect and data steward based in Pawtucket, RI.
The deployment centered on a cloud based syndicated data model and a Common Data Model built to TOGAF compliant processes, supporting multi language, multi currency and multi cultural product representations. Informatica Product 360 was configured with product data management frameworks, business rules, and data governance standards to enforce product taxonomy hierarchies that comply with both external and internal definitions.
Technical integration work included Informatica PowerCenter and Informatica Data Quality IDQ alongside Product 360, with downstream and upstream connectivity to STIBO, DB2, Oracle, SSIS, SQL Server, Azure Cloud, ERWIN and Power BI as reporting and modeling endpoints. Functional capabilities implemented covered master data management patterns for product master, syndicated data feeds, data quality profiling and remediation workflows, and product hierarchy and attribute orchestration.
Governance and rollout focused on operationalizing data stewardship, documented procedures, and a product data management framework to support global manufacturing and marketing systems. Deliverables included the syndicated data model, published business rules, and data governance standards and procedures for ongoing PIM and MDM operations.
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Product Information Management | eCommerce |
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2022 | 2022 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2013 | 2014 |
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Logistics Management | SCM |
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2013 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2003 | 2003 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Hasbro
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Hasbro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hasbro IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hasbro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hasbro Technographics
Hasbro is a Manufacturing organization based in United States,
with around 5600 employees and annual revenues of $5.00 billion.
Hasbro operates a diverse technology stack with applications such as
Serrala FinanceSuite Accounts Payable, SAP SuccessFactors Employee Central and Informatica Product 360,
covering areas like AP Automation, Core HR and Product Information Management.
Hasbro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, SAP and Informatica.
Hasbro recently adopted applications including
Brandquad PIM in 2022, Informatica Product 360 in 2019 and Reval Cloud Platform in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hasbro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hasbro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hasbro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.