Hays Travel
Gilbridge House, High St W,
Sunderland, SR1 3LH,
United Kingdom
Sunderland, SR1 3LH,
United Kingdom
44 19 1510-0074
Professional Services
Hays Travel Technographics
Hays Travel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hays Travel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Hays Travel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hays Travel has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2013, FreeWheel Demandsuite for Agency Management in 2024, Zendesk Chat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hays Travel is running and its propensity to invest more and deepen its relationship with Microsoft , FreeWheel, A Comcast Company , Temenos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hays Travel revenues, which have grown to $267.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hays Travel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hays Travel Tech Stack and Enterprise Applications
Hays Travel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2013 | 2014 |
In 2013 Hays Travel implemented Microsoft Dynamics NAV as its ERP Financial system, with an implementation window in Sunderland running from January 2013 to March 2014. The project was led from the finance function reporting to the Managing Director and targeted consolidation of management accounts across all Hays subsidiaries.
The Microsoft Dynamics NAV deployment was configured as a centralized finance instance to support management accounts, budgeting, foreign exchange transaction recording, statutory accounts preparation, and group consolidations. Workstreams included reconciliation and loading of opening balances into Microsoft Dynamics NAV, creation and rollout of a new Chart of Accounts, and standardization of divisional reporting to enable comparative financial analysis.
Operational configuration emphasized inter-company processing and payment workflow simplification, supported by process mapping and flow charting of complex inter-company relationships. The implementation covered ABTA and ATOL return processes and end to end reporting for statutory and consolidation purposes, aligning finance operational coverage across subsidiaries and central finance.
Governance and operating model changes included central ownership of management accounting and a small dedicated team, with a finance team of 10 responsible for ongoing management accounts and system maintenance. Process redesign delivered a system setup that reduced payment processing activity, an explicitly stated saving of £120k per annum, and the implementation work included ongoing budgeting and control procedures tied into Microsoft Dynamics NAV.
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Hays Travel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Hays Travel implemented FreeWheel Demandsuite on their website. FreeWheel Demandsuite operates as their Agency Management platform to manage digital advertising inventory and demand orchestration for Hays Travel digital properties. The deployment is concentrated on the company website to control ad delivery and route programmatic and direct-sold demand.
The implementation configures core Agency Management capabilities, including ad decisioning, campaign trafficking, inventory yield management, and consolidated reporting and analytics. Configuration work included tag placement and sequencing on site pages, audience targeting parameterization, and campaign lifecycle orchestration to automate trafficking workflows. FreeWheel Demandsuite was provisioned to centralize campaign setup and standardize creative and pacing controls.
Operational ownership for the implementation is assigned to digital marketing and media buying functions, with processes centralized to standardize campaign approval, pacing and performance verification across the site. Integrations are focused on the website ad stack and programmatic demand paths to route impressions and capture performance signals for reporting. Governance updates introduced formalized campaign workflows and centralized reporting to provide cross-functional visibility into digital ad operations.
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Core Banking | ERP Services and Operations |
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2019 | 2019 |
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Travel Management | ERP Services and Operations |
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2011 | 2011 |
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Hays Travel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Hays Travel deployed Zendesk Chat to support branch-level booking and customer engagement workflows, positioning Zendesk Chat within its Chatbots and Conversational AI capabilities for frontline holiday sales. The implementation centered on live chat as the primary conversational interface, enabling agents to capture customer requirements, budgets, and personal data during booking conversations in branches.
Zendesk Chat was configured to operate as an agent-assisted conversational intake system, providing real-time messaging, structured data capture fields, and scripted conversational flows to standardize information capture for package holiday processing. Functional capabilities implemented included live chat session handling, customer information collection aligned to GDPR consent requirements, and conversational handoff to phone-based agents when required.
Operational coverage spanned Hays Travel retail branches and branch-based agents who used Zendesk Chat to process bookings and to liaise with suppliers overseas as part of order fulfillment workflows. The deployment emphasized multi-channel agent workflows, combining telephone discussions with live chat transcripts and information captured in Zendesk Chat to support booking completion and supplier coordination.
Governance and process controls were embedded in the operational design, enforcing FCO guidance and ABTA guidelines within agent scripts and data collection practices, and establishing GDPR-aligned consent and data retention steps in chat intake. Staff training was part of the rollout, with experienced agents responsible for onboarding new starters to day-to-day use of Zendesk Chat and adherence to compliance and supplier interaction procedures.
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Chatbots and Conversational AI | AI-Powered Application |
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2011 | 2011 |
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Hays Travel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Hays Travel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2021 | 2021 |
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Call Tracking and Recording | CRM |
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2020 | 2020 |
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Call Tracking and Recording | CRM |
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2020 | 2020 |
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CRM | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Hays Travel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Hays Travel TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Hays Travel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Hays Travel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Hays Travel
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Contact Centre | Director | Customer Service | |
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Contact Center Manager | Manager | Customer Service | |
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Head of Customer Experience | Director | Customer Service | |
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Virtual Contact Center Sales Manager | Manager | Sales | |
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COO | CXO | Finance | |
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Apps Being Evaluated by Hays Travel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hays Travel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hays Travel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Hays Travel Technographics
Hays Travel is a Professional Services organization based in United Kingdom,
with around 3500 employees and annual revenues of $267.0 million.
Hays Travel operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, FreeWheel Demandsuite and Zendesk Chat,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
Hays Travel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, FreeWheel, A Comcast Company and Zendesk.
Hays Travel recently adopted applications including
FreeWheel Demandsuite in 2024, Adobe Audience Manager in 2022 and Freshservice in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hays Travel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hays Travel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hays Travel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.