Headstrong Inc
One Fountain Square, 11911 Freedom Drive, Suite 900,
Reston, 20190, VA,
United States
Reston, 20190, VA,
United States
1 -703-272-6700
Consumer Packaged Goods
Headstrong Inc Technographics
Headstrong Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Headstrong Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Headstrong Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Headstrong Inc has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2008, Adobe Connect for Audio Video and Web Conferencing in 2018, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Headstrong Inc is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Headstrong Inc revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Headstrong Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Headstrong Inc Tech Stack and Enterprise Applications
Headstrong Inc ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008 Headstrong Inc implemented Oracle NetSuite ERP to centralize its core accounting systems and to support ERP Financial business functions across the enterprise. The deployment targeted the companys corporate finance, accounting, and treasury teams in a Consumer Packaged Goods organization with roughly 5000 employees and $1,000,000,000 in revenue. Oracle NetSuite ERP was positioned as the system of record for ledgers, subledgers, and statutory reporting.
Configuration focused on standard ERP Financial modules and workflows including general ledger, accounts payable, accounts receivable, fixed assets management, cash management, and financial reporting and analytics. The implementation included configuration for period close orchestration, intercompany accounting, revenue recognition processes, and automated journal processing consistent with ERP Financial capabilities. Role based access controls and a segmented chart of accounts were established to support entity level accounting and internal control needs.
Governance was structured around centralized financial controls, standardized accounting policies, and formalized month end close procedures implemented through Oracle NetSuite ERP configuration and workflow rules. Process alignment and training efforts were scoped to corporate finance and accounting stakeholders to operationalize standardized transaction flows and reporting across Headstrong Inc.
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Headstrong Inc Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Headstrong Inc implemented Adobe Connect for Audio Video and Web Conferencing on its public website. Adobe Connect was provisioned to deliver web meetings and webinars, embedding live sessions and on demand recordings directly into site pages to support interactive customer and partner engagement.
Configuration emphasized persistent virtual meeting rooms, webinar scheduling, attendee registration workflows, content sharing and recording, and presenter controls for moderation and session management. Adobe Connect was configured to support interactive features common to the Audio Video and Web Conferencing category such as breakout-style collaboration, polling, and recorded session playback to extend reach beyond live events.
The deployment integrated Adobe Connect web embedding and session management with Headstrong's website to enable public registrations and on demand content delivery. Operational governance relied on administrative and host permissions to control session creation and publication, aligning operational use primarily to marketing and customer engagement scenarios while centralizing meeting configuration and content retention within the Adobe Connect environment.
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Collaboration | Collaboration |
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2015 | 2015 |
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Headstrong Inc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021 Headstrong Inc implemented Salesforce Sales Cloud to centralize commercial CRM and sales engagement across its Consumer Packaged Goods operations. The deployment emphasized Sales Automation,CRM,Sales Engagement capabilities to standardize lead capture, pipeline management, and customer interactions, and Salesforce Sales Cloud is used on Headstrong's corporate website for direct lead capture.
The Salesforce Sales Cloud implementation focused on core functional modules typical of the category, including lead and contact management, opportunity management, account hierarchy and territory support, forecasting, and analytical dashboards. Configuration work centered on record types, page layouts, role-based profiles and permissions, and automation using native Sales Cloud workflows and sales engagement features to support both inside and field sales workflows.
Website integration was a primary operational touchpoint, with site-based forms and embedded capture flows pushing inbound leads directly into Salesforce Sales Cloud for immediate qualification by sales teams. Operational coverage targets the commercial organization and customer-facing sales teams, positioning Salesforce Sales Cloud as the primary CRM and sales automation platform for Headstrong Inc.
Governance was organized around centralized CRM administration and data stewardship managed by sales operations, with formalized change control, data hygiene processes and training to align sales workflows and reporting. The configuration and governance approach reflects a platform-first strategy to maintain consistent process execution across the company rather than fragmented point solutions.
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Headstrong Inc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Headstrong Inc CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Headstrong Inc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Vice President, Legal, Capital Markets & IT Group | VP | IT | |
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Senior Vice President, Finance | VP | Finance | |
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Apps Being Evaluated by Headstrong Inc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Headstrong Inc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Headstrong Inc digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Headstrong Inc Technographics
Headstrong Inc is a Consumer Packaged Goods organization based in United States,
with around 5000 employees and annual revenues of $1.00 billion.
Headstrong Inc operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Adobe Connect and Salesforce Sales Cloud,
covering areas like ERP Financial, Audio Video and Web Conferencing and Sales Automation, CRM, Sales Engagement.
Headstrong Inc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Adobe Systems and Salesforce.
Headstrong Inc recently adopted applications including
Salesforce Sales Cloud in 2021, Lumen Cloud (ex CenturyLink) in 2021 and Lumen CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Headstrong Inc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Headstrong Inc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Headstrong Inc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.