San Francisco, 94104, CA,
United States
Heap Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Heap and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Heap employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heap has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, 6sense Account Engagement Platform for Account Based Marketing in 2019, Torii for IT Asset Management (ITAM), SaaS Spend Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heap is running and its propensity to invest more and deepen its relationship with Google , Bizzabo , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heap revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heap intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Event Management | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing, Sales Engagement | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation, Sales Automation | CRM |
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2022 | 2022 |
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Sales Engagement | CRM |
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2019 | 2019 |
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IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Torii | Legacy | Torii | IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management | n/a | 2017 | 2017 |
In 2017, Heap implemented Torii to centralize visibility and control of its SaaS portfolio. Torii was deployed to address IT Asset Management (ITAM),SaaS Spend Management needs across Heap's IT, finance, and people operations and to establish a single source of truth for cloud application inventory.
Implementation focused on three core functional capabilities, App Discovery & Visibility, Spend Management, and Onboarding & Offboarding workflows. Torii’s application discovery module was configured to inventory usage, users, and spend data, and Heap used the platform’s workflow automation to codify license assignment and retirement rules. The team implemented automated rules that identify unused accounts after 60 days, notify stakeholders at licensing thresholds, and apply role-based provisioning during new hire onboarding.
Integrations were executed with Heap’s collaboration and identity systems, Torii was connected to Slack to surface apps enabled through channels, and it integrated with Heap’s HRMS and identity provider to drive automated access requests and deprovisioning tied to employee lifecycle events. Operational access to Torii was provisioned beyond IT, with finance, sales operations, and other stakeholders given role-specific logins so spend and usage data could be validated and acted on.
Governance and process changes accompanied the technical rollout, Torii became the authoritative inventory for SaaS stakeholders and replaced disparate spreadsheets with a coordinated approval and spend validation workflow. Compliance checks were extended to apps discovered through third party integrations, sign off and contract review processes were centralized, and license allocation rules were formalized to support renewals and reharvesting of seats.
Outcomes reported by Heap were explicit, Torii discovered nearly 500 applications which was approximately four times the number previously known, onboarding time improved by 30 percent equating to roughly 20 minutes saved per new hire, and automated workflows removed last minute contract renewals and excess spending. Heap also reported initial cost savings of $100,000 and credited Torii with materially reducing Shadow IT and operational overhead while providing immediate time to value from app discovery.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Incident Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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