Heap
225 Bush St #200,
San Francisco, 94104, CA,
United States
San Francisco, 94104, CA,
United States
1 415-938-9398
Professional Services
Heap Technographics
Heap Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heap and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Heap employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heap has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, 6sense Account Engagement Platform for Account Based Marketing in 2019, Torii for IT Asset Management (ITAM), SaaS Spend Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heap is running and its propensity to invest more and deepen its relationship with Google , Bizzabo , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heap revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heap intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heap Tech Stack and Enterprise Applications
Heap Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Heap implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Heap adopted Google Workspace (Formerly Google G-Suite) to deliver corporate email, calendaring, cloud file storage and collaborative document editing, and the deployment is visible on Heap's public website, with Google listed as the vendor. The selection aligns the company with standard cloud-native Collaboration functionality for internal communications and document collaboration.
Configuration focused on native Google Workspace modules including Gmail, Calendar, Drive, Docs and Google Groups, administered through the Google Admin console for account provisioning, domain management and access control. Standard Collaboration capabilities such as shared drives, real-time document co-editing and permissioned sharing were enabled to support internal knowledge work and cross-functional workflows. Governance and operational controls were implemented via centralized administration and identity lifecycle management to align Google Workspace Collaboration with Heap's internal operations and policy requirements.
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Event Management | Collaboration |
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2021 | 2021 |
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Heap CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Heap deployed the 6sense Account Engagement Platform on its website. The implementation targeted Account Based Marketing to support marketing and sales account prioritization and engagement measurement. Heap instrumented the site to capture account intent and engagement signals for downstream activation.
The 6sense Account Engagement Platform configuration emphasized account identification, intent signal aggregation, predictive scoring, and engagement analytics, aligning with standard Account Based Marketing capabilities. Those capability sets were used to inform marketing and sales workflows and campaign orchestration across demand generation and sales development functions. Governance and operational ownership rested with Marketing operations, which defined scoring thresholds and activation rules for shared use by sales and marketing teams.
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing, Sales Engagement | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation, Sales Automation | CRM |
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2022 | 2022 |
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Sales Engagement | CRM |
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2019 | 2019 |
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Heap IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Torii | Legacy | Torii | IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management | n/a | 2017 | 2017 |
In 2017, Heap implemented Torii to centralize visibility and control of its SaaS portfolio. Torii was deployed to address IT Asset Management (ITAM),SaaS Spend Management needs across Heap's IT, finance, and people operations and to establish a single source of truth for cloud application inventory.
Implementation focused on three core functional capabilities, App Discovery & Visibility, Spend Management, and Onboarding & Offboarding workflows. Torii’s application discovery module was configured to inventory usage, users, and spend data, and Heap used the platform’s workflow automation to codify license assignment and retirement rules. The team implemented automated rules that identify unused accounts after 60 days, notify stakeholders at licensing thresholds, and apply role-based provisioning during new hire onboarding.
Integrations were executed with Heap’s collaboration and identity systems, Torii was connected to Slack to surface apps enabled through channels, and it integrated with Heap’s HRMS and identity provider to drive automated access requests and deprovisioning tied to employee lifecycle events. Operational access to Torii was provisioned beyond IT, with finance, sales operations, and other stakeholders given role-specific logins so spend and usage data could be validated and acted on.
Governance and process changes accompanied the technical rollout, Torii became the authoritative inventory for SaaS stakeholders and replaced disparate spreadsheets with a coordinated approval and spend validation workflow. Compliance checks were extended to apps discovered through third party integrations, sign off and contract review processes were centralized, and license allocation rules were formalized to support renewals and reharvesting of seats.
Outcomes reported by Heap were explicit, Torii discovered nearly 500 applications which was approximately four times the number previously known, onboarding time improved by 30 percent equating to roughly 20 minutes saved per new hire, and automated workflows removed last minute contract renewals and excess spending. Heap also reported initial cost savings of $100,000 and credited Torii with materially reducing Shadow IT and operational overhead while providing immediate time to value from app discovery.
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Heap ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Incident Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Heap SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2020 | 2020 |
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Heap PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Heap IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Heap
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Customer Officer | CXO | Customer Service | |
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VP, Presales, Customer Success & Professional Services | VP | Sales | |
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Director, Customer Success - Strategics | Director | Customer Service | |
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VP, Customer Success | VP | Customer Service | |
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VP, Customer Education and Engagement | VP | Customer Service | |
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Apps Being Evaluated by Heap Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heap IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heap digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Heap Technographics
Heap is a Professional Services organization based in United States,
with around 500 employees and annual revenues of $60.0 million.
Heap operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), 6sense Account Engagement Platform and Torii,
covering areas like Collaboration, Account Based Marketing and IT Asset Management (ITAM), SaaS Spend Management.
Heap has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, 6sense and Torii.
Heap recently adopted applications including
Hubspot Clearbit in 2022, Bizzabo Platform in 2021 and Rampmetrics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heap’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Heap’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heap technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.