Heinrich Heine GmbH
Heinrich Heine GmbH Technographics
Heinrich Heine GmbH Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heinrich Heine GmbH and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 780 Heinrich Heine GmbH employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heinrich Heine GmbH has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2010, SAP E-Recruiting for Recruiting, Candidate Relationship Management in 2014, Userlike for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heinrich Heine GmbH is running and its propensity to invest more and deepen its relationship with SAP , Userlike , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heinrich Heine GmbH revenues, which have grown to $512.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heinrich Heine GmbH intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heinrich Heine GmbH Tech Stack and Enterprise Applications
Heinrich Heine GmbH ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Heinrich Heine GmbH implemented SAP ERP ECC 6.0 as its core ERP Financial platform. The deployment established SAP ERP ECC 6.0 within the company’s SAP Applications footprint, with a focus on centralizing financial processes for the retail organization of 780 employees headquartered in Germany.
The implementation instrumented standard SAP Financials capabilities, deploying FI and CO components including general ledger, accounts payable, accounts receivable, asset accounting, and cost center and internal order controlling. SAP ERP ECC 6.0 was configured to support period closing workflows, statutory reporting feeds, and chart of accounts structures consistent with retail accounting practices.
Operational responsibility for the SAP ERP ECC 6.0 financial instance was scoped to Finance and Controlling functions across the organization, providing a single ledger and transactional repository for accounting and cost management. The system functions as the authoritative ERP Financial source for financial transactions and accounting records within Heinrich Heine GmbH’s SAP Applications landscape.
Governance measures emphasized financial master data stewardship, harmonized chart of accounts and fiscal period controls, and standardized month end close procedures to align operational accounting with SAP ERP ECC 6.0 processes. Adoption of SAP ERP ECC 6.0 reinforced structured financial workflows and centralized recordkeeping within the company’s finance organization.
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Heinrich Heine GmbH HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP E-Recruiting | Recruiting, Candidate Relationship Management | HCM | n/a | 2014 | 2014 |
In 2014, Heinrich Heine GmbH deployed SAP E-Recruiting as its applicant tracking system embedded on the company careers site. SAP E-Recruiting is the application and sits in the Recruiting,Candidate Relationship Management category, providing online job posting and candidate intake capabilities for the retail organization.
The implementation surfaces SAP E-Recruiting through a web front-end integrated into the corporate careers pages, leveraging SAP UI5 based endpoints visible on the company site. Functional coverage aligns with Recruiting,Candidate Relationship Management workflows, covering requisition publishing, online application capture, candidate profile storage, and workflow orchestration for screening and interview coordination.
Operational responsibility rests with Heinrich Heine GmbH HR and talent acquisition teams, using the SAP E-Recruiting system to channel external applicants from the public careers site into the centralized candidate database. Governance centers on recruiter role based access, vacancy management and standardized application status workflows to align recruiting operations with corporate hiring processes in Germany.
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Heinrich Heine GmbH AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Userlike | Legacy | Userlike | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Heinrich Heine GmbH implemented Userlike on its public website as a Chatbots and Conversational AI solution to manage online customer interactions and support the e-commerce experience. The deployment embeds the Userlike chat widget into the site front end to enable synchronous live chat, automated messaging flows, and visitor context capture tied to browsing sessions. Userlike is used to present chat invitations, capture initial customer intent, and escalate conversations to human agents when needed.
Configuration emphasizes standard Chatbots and Conversational AI capabilities including live chat widget settings, canned responses and scripted message flows, chat routing rules, session transcript capture, and visitor metadata collection. Operational ownership is centered in customer service and e-commerce teams who use the Userlike administration console to manage agent seats, templates, and conversation queues, and to align online support workflows with the web storefront. The implementation is focused on site-level conversational engagement and online support processes rather than back-office system integration.
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Heinrich Heine GmbH Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Heinrich Heine GmbH Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Heinrich Heine GmbH eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Heinrich Heine GmbH CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Heinrich Heine GmbH TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Heinrich Heine GmbH IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Heinrich Heine GmbH
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Clerk Recruitment and Consulting | Manager | HR | |
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Personnel Officer Recruitment and Consulting | Manager | HR | |
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Manager Human Resources // Training and Development | Manager | HR | |
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Apps Being Evaluated by Heinrich Heine GmbH Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heinrich Heine GmbH IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heinrich Heine GmbH digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Heinrich Heine GmbH Technographics
Heinrich Heine GmbH is a Retail organization based in Germany,
with around 780 employees and annual revenues of $512.0 million.
Heinrich Heine GmbH operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP E-Recruiting and Userlike,
covering areas like ERP Financial, Recruiting, Candidate Relationship Management and Chatbots and Conversational AI.
Heinrich Heine GmbH has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Userlike.
Heinrich Heine GmbH recently adopted applications including
Userlike in 2021, Contentful Content Platform in 2021 and Contentsquare in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heinrich Heine GmbH’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Heinrich Heine GmbH’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heinrich Heine GmbH technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.