Heinz Australia
2 Southbank Blvd,
Southbank, 3006, VIC,
Australia
Southbank, 3006, VIC,
Australia
61 3 9861-5757
Consumer Packaged Goods
Heinz Australia Technographics
Heinz Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heinz Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Heinz Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heinz Australia has purchased the following applications: Basware AP Automation for AP Automation in 2021, Avature CRM for Candidate Relationship Management in 2024, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heinz Australia is running and its propensity to invest more and deepen its relationship with BasWare , SAP , IgniteTech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heinz Australia revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heinz Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Heinz Australia Tech Stack and Enterprise Applications
Heinz Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BasWare | Legacy | Basware AP Automation | AP Automation | ERP | n/a | 2021 | 2021 |
In 2021, Heinz Australia implemented Basware AP Automation as its AP Automation solution for Accounts Payable and Record to Report finance functions. Basware AP Automation was deployed as part of a green field SAP S/4HANA program, positioning the product as the centralized AP Automation layer integrated with the new SAP finance footprint.
The implementation included configuration of core AP Automation capabilities, including invoice capture and classification, PO and three way matching, automated approval routing and supplier master synchronization. Configuration work was aligned with SAP finance solution design and configuration activities under the RTR functional lead, ensuring chart of accounts and posting logic flowed into downstream finance processes.
Integrations were explicitly built to connect Basware to SAP S/4HANA and to third party finance applications listed in project design, specifically BlackLine, Workday, HFM and corporate banking systems. These integrations supported automated posting, reconciliation handoffs, supplier portal updates and payment instruction exchanges between Basware AP Automation and the wider finance application landscape.
Governance and rollout were managed through the SAP RTR finance functional team, with responsibilities for solution design, third party application integration coordination and supplier onboarding. The deployment followed finance process standardization and workflow configuration phases to embed Basware AP Automation into Heinz Australia accounts payable and Record to Report operations.
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ERP Financial | ERP |
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2021 | 2021 |
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ERP Financial | ERP |
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2010 | 2010 |
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Heinz Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2024 | 2024 |
In 2024 Heinz Australia selected and deployed Avature CRM as its Candidate Relationship Management application, replacing a legacy recruiting system. Avature CRM has been implemented on Heinz Australia’s public website to capture and manage candidate interactions and to run CRM-driven sourcing, talent-pool segmentation, and candidate engagement workflows. The deployment was executed without an external SI/VAR and focuses on centralizing candidate data and automating outreach and engagement on the careers site to support recruitment operations.
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Core HR | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2014 | 2014 |
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Heinz Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022 Heinz Australia deployed Microsoft 365 as a Collaboration platform across its Australian operations. Public DNS records tied to heinz.com.au indicate Microsoft 365 is used for web-facing services, aligning the corporate domain with its Microsoft 365 tenant presence. The rollout targeted corporate and distributed teams within the company of about 1,000 employees, centralizing cloud-hosted email, document storage, and synchronous collaboration under a single tenant.
The implementation leverages standard Microsoft 365 components such as Exchange Online for email, SharePoint Online and OneDrive for document management, and Microsoft Teams for meetings and chat, reflecting Collaboration functional workflows. Tenant configuration emphasizes Azure Active Directory identity and group-based access controls, along with information protection policies to govern external sharing and data classification. Operational ownership resides with IT and business application teams, supporting business functions including communications, knowledge management, and cross-functional project work. Use of Microsoft 365 on the corporate domain suggests consolidation of web-facing services and unified authentication and access management for corporate collaboration.
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Heinz Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Digital Asset Management | Content Management |
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2024 | 2024 |
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Heinz Australia eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Heinz Australia SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2022 | 2022 |
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Heinz Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2018 | 2018 |
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Heinz Australia EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2022 | 2022 |
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Financial Consolidation and Close | EPM |
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2015 | 2015 |
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Heinz Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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Heinz Australia Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2022 | 2022 |
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Heinz Australia TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Heinz Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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Heinz Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Heinz Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief People Officer | CXO | HR | |
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CFO | CXO | Finance | |
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CIO | CXO | Finance | |
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Human Resource Business Partner / Operations | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Head of Talent, Learning & Development | Director | HR | |
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HR Business Partner - Corporate & Commercial ANZ | Manager | HR | |
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Head of Rewards and Performance | Director | HR | |
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Head of Operations | Director | Finance | |
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Head Of Information Technology - Australia, NZ, Japan & Korea | Director | IT | |
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Financial Controller, ANJ and Asia (APAC) | Director | Finance | |
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Accounting Manager, APAC | Manager | Finance | |
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Finance Director Australia, New Zealand, Korea & Japan | Director | Finance | |
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Chief Information Officer | CXO | IT | |
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Head of Finance Transformation - ANJ | Director | Finance | |
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Senior IT Business Partner | Director | IT | |
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Apps Being Evaluated by Heinz Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heinz Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heinz Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Heinz Australia Technographics
Heinz Australia is a Consumer Packaged Goods organization based in Australia,
with around 1000 employees and annual revenues of $500.0 million.
Heinz Australia operates a diverse technology stack with applications such as
Basware AP Automation, Avature CRM and Microsoft 365,
covering areas like AP Automation, Candidate Relationship Management and Collaboration.
Heinz Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BasWare, Avature and Microsoft.
Heinz Australia recently adopted applications including
Avature CRM in 2024, Cloudinary DAM in 2024 and The Trade Desk in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heinz Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Heinz Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heinz Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.