HelloFresh
HelloFresh Technographics
HelloFresh Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HelloFresh and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19595 HelloFresh employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HelloFresh has purchased the following applications: Klarna Payments for Payment Processing in 2020, Visma Appical Offboarding for Offboarding in 2018, Tecton Platform for ML and Data Science Platforms in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HelloFresh is running and its propensity to invest more and deepen its relationship with Klarna , Apple , Adyen or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HelloFresh revenues, which have grown to $7.61 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HelloFresh intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HelloFresh Tech Stack and Enterprise Applications
HelloFresh ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, HelloFresh implemented Klarna Payments on its website. The Klarna Payments integration is embedded in the ecommerce checkout to provide payment authorization, capture, refund processing, payment method tokenization, and customer-facing payment option selection, reflecting typical Payment Processing capabilities. The deployment architecture centers on web checkout instrumentation and server-to-server settlement flows between HelloFresh order systems and Klarna Payments APIs to manage transaction lifecycle events.
Operational scope is focused on online order payments on the HelloFresh website serving customers in Germany, and the implementation touches ecommerce, finance, and customer support business functions. Governance work emphasized standardizing payment, refund, and dispute workflows and centralizing payment reconciliation within payments operations, with integration points into order management and customer service processes. This positions HelloFresh, Klarna Payments, Payment Processing and ecommerce payments operations in a clear systems relationship for ongoing payments orchestration.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2021 | 2021 |
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HelloFresh HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visma | Legacy | Visma Appical Offboarding | Offboarding | HCM | n/a | 2018 | 2018 |
In 2018 Hello Fresh implemented Visma Appical Offboarding as part of its HR tooling footprint. Public customer references show Hello Fresh uses the Appical platform to better prepare and engage new hires before day one, with deployment focused on HR teams in Germany and the Benelux region, and the implementation is cataloged under the Offboarding category.
Configuration emphasis for Visma Appical Offboarding aligns with end-to-end employee journey orchestration, combining template-driven offboarding workflows, exit checklists, knowledge transfer sequences, task orchestration for HR administrators, and automated employee communications. These functional capabilities reflect the platform’s modular approach to managing separation workflows alongside onboarding processes.
Operational coverage centers on HR and talent management functions servicing Germany and Benelux, with typical Offboarding implementations integrating conceptually with core HRIS records, identity management and service desk ticketing to coordinate deprovisioning and compliance activities. Governance is expected to sit with HR process owners who standardize exit procedures and configure region-specific checklists to meet local regulatory and operational requirements.
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Recruiting | HCM |
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2020 | 2020 |
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Skills Intelligence | HCM |
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2024 | 2024 |
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Workforce Management | HCM |
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2016 | 2016 |
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HelloFresh AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tecton | Legacy | Tecton Platform | ML and Data Science Platforms | AI Development | n/a | 2022 | 2022 |
In 2022, HelloFresh adopted the Tecton Platform as a foundational feature-store component to standardize feature engineering across marketing, supply chain and finance teams. The Tecton Platform, categorized as ML and Data Science Platforms, was used to power Morpheus, a customer-level prediction system deployed across multiple geographies.
The implementation configured Tecton Platform core feature-store capabilities, including centralized feature definitions, offline batch feature materialization and low-latency online feature serving to support production scoring. Teams implemented standardized feature engineering pipelines and feature versioning to increase model reuse and accelerate model rollout.
Tecton Platform was integrated with Morpheus model training and inference pipelines to provide consistent feature inputs for production models, supporting both training-time feature retrieval and real-time serving for customer-level predictions. Operational coverage extended across marketing, supply chain and finance functions and spanned multiple regional deployments to unify feature semantics across geographies.
The adoption enabled 1,360 models in production and delivered faster model rollout across teams, explicitly improving model reuse and time-to-production. Governance measures included a central feature registry, discoverability and lineage controls, and access policies to enforce consistent feature definitions across business functions.
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HelloFresh AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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HelloFresh Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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HelloFresh Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2022 | 2022 |
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HelloFresh Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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HelloFresh SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2020 | 2020 |
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HelloFresh CRM
HelloFresh EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2020 | 2020 |
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HelloFresh ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Remote Monitoring and Management | ITSM |
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2023 | 2023 |
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HelloFresh PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Quality Management | PLM and Engineering |
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2018 | 2018 |
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HelloFresh PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2023 | 2023 |
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HelloFresh TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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HelloFresh PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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HelloFresh IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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HelloFresh CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at HelloFresh
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Customer Support | Director | Customer Service | |
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Senior Customer Insights Manager | Manager | Customer Service | |
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Founder & CEO International | CXO | Finance | |
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VP Operations | VP | Operations | |
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Vice President Customer Care | VP | Customer Service | |
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Founder & CEO | CXO | Finance | |
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CRM Manager | Manager | IT | |
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CTO | CXO | Finance | |
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CRM Manager | Manager | IT | |
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Senior IT Manager | Manager | IT | |
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Apps Being Evaluated by HelloFresh Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HelloFresh IT executives and key decision makers. This section highlights HelloFresh's latest recorded technology evaluations, including Matflo FCMS for Logistics Management on 2025-05-08. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HelloFresh digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-05-08 | HelloFresh | Evaluated | Digital Applications International Limited | Matflo FCMS | Logistics Management | SCM |
FAQ - APPS RUN THE WORLD HelloFresh Technographics
HelloFresh is a Retail organization based in Germany,
with around 19595 employees and annual revenues of $7.61 billion.
HelloFresh operates a diverse technology stack with applications such as
Klarna Payments, Visma Appical Offboarding and Tecton Platform,
covering areas like Payment Processing, Offboarding and ML and Data Science Platforms.
HelloFresh has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Visma and Tecton.
HelloFresh recently adopted applications including
Tecton Platform in 2022, Chattermill in 2022 and Salesforce Marketing Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HelloFresh’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HelloFresh’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HelloFresh technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.