HelloFresh
Prinzenstraße 89,
Berlin, 10969,
Germany
Berlin, 10969,
Germany
358 50-574-0267
Consumer Packaged Goods
HelloFresh Technographics
HelloFresh Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HelloFresh and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 21783 HelloFresh employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HelloFresh has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2016, In-House ATS for Applicant Tracking System in 2012, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HelloFresh is running and its propensity to invest more and deepen its relationship with Oracle , Adyen , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HelloFresh revenues, which have grown to $8.29 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HelloFresh intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HelloFresh Tech Stack and Enterprise Applications
HelloFresh ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016 HelloFresh implemented Oracle Cloud ERP as its primary finance platform. The Oracle Cloud ERP deployment focused on ERP Financial capabilities, using Oracle Cloud Financials to establish a single ledger and standardized financial reporting across the organization.
The implementation was delivered as a cloud-native Oracle Cloud ERP architecture and configured core financial modules including general ledger, accounts payable, accounts receivable and financial reporting, with automated period close workflows and role-based access controls. Operational scope centered on corporate finance and accounting teams responsible for month end close, statutory reporting and escalated issue resolution, aligning with the organization need to work under tight deadlines and maintain attention to detail.
Governance emphasized centralized process ownership, formal escalation procedures for finance operations and a continuous improvement mindset to refine transaction processing and reporting workflows. Oracle Cloud ERP was used to enforce audit controls, standardize transactional workflows and institutionalize structured handoffs within finance, reflecting the team level responsibility to resolve escalated issues and drive process improvements.
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Payment Processing | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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HelloFresh HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012 HelloFresh deployed an In-House ATS as its Applicant Tracking System. The In-House ATS was implemented directly on the HelloFresh careers site to capture candidate applications, host job listings, and drive initial application intake workflows through the corporate recruiting portal.
The In-House ATS provides standard Applicant Tracking System capabilities including job posting management, online application forms and resume upload, candidate profile and status tracking, configurable recruiting pipelines, and interview coordination features. Configuration is focused on web-embedded application flows and candidate lifecycle orchestration, with workflow logic to route candidates through screening and hiring stages aligned to talent acquisition processes.
Operationally the In-House ATS serves Talent Acquisition and recruiting teams by centralizing candidate data collected from the careers site. Governance is maintained through in-house ownership of access controls, role based recruiter permissions, and audit logging for candidate records. The deployment emphasizes a web integrated architecture where the In-House ATS functions as the primary Applicant Tracking System powering HelloFresh application intake and recruiter workflows.
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Succession and Leadership Planning | HCM |
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2020 | 2020 |
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HelloFresh Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 HelloFresh deployed Cisco Webex Meetings as an Audio Video and Web Conferencing solution embedded on their website. The deployment provides browser-based join flows and cloud-hosted meeting sessions to enable real-time audio and video connections for external-facing conferencing needs.
Functional capabilities implemented align with common Audio Video and Web Conferencing workflows, including browser audio and video, screen sharing, meeting scheduling and recording. The implementation centers on Cisco Webex Meetings cloud services combined with an embedded web client integration to enable browser-native join, moderation and collaboration controls on HelloFresh’s public site.
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2012 | 2012 |
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HelloFresh Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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HelloFresh eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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HelloFresh CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2018 |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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HelloFresh Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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HelloFresh TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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HelloFresh PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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HelloFresh IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at HelloFresh
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by HelloFresh Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HelloFresh IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HelloFresh digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD HelloFresh Technographics
HelloFresh is a Consumer Packaged Goods organization based in Germany,
with around 21783 employees and annual revenues of $8.29 billion.
HelloFresh operates a diverse technology stack with applications such as
Oracle Cloud ERP, In-House ATS and Cisco Webex Meetings,
covering areas like ERP Financial, Applicant Tracking System and Audio Video and Web Conferencing.
HelloFresh has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, In-House Applications and Cisco Systems.
HelloFresh recently adopted applications including
Ratepay in 2021, Apple Pay in 2021 and Zoom in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HelloFresh’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HelloFresh’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HelloFresh technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.