HelloFresh UK
60 Worship Street,
London, EC2A 2EZ,
United Kingdom
London, EC2A 2EZ,
United Kingdom
44 20 7138 9055
Consumer Packaged Goods
HelloFresh UK Technographics
HelloFresh UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HelloFresh UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1826 HelloFresh UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HelloFresh UK has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Question Pro Workforce for Employee Experience in 2017, Zoom Chat (ex Solvvy) for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HelloFresh UK is running and its propensity to invest more and deepen its relationship with Oracle , Apple , QuestionPro or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HelloFresh UK revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HelloFresh UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HelloFresh UK Tech Stack and Enterprise Applications
HelloFresh UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 HelloFresh UK deployed Oracle Cloud ERP. The implementation used Oracle Fusion as the platform for ERP Financial functions and was coordinated with the global systems team to ensure the financial systems back end operated smoothly, aligning platform operations with the company finance organization.
Configuration work focused on core financial modules common to ERP Financial deployments, including general ledger, accounts payable, accounts receivable, cash management and fixed assets, with attention to period close sequencing, intercompany accounting flows and statutory reporting workflows. Oracle Cloud ERP was configured with role based access controls and transaction controls to support routine financial processing and month end activities.
Operational integration emphasized coordination with the global systems team for system availability, batch processing windows and change control, enabling centralized financial data flows into the HelloFresh UK back end. Governance attention centered on handoff procedures and run books for ongoing backend support, with the global systems team maintaining operational ownership of the Oracle Cloud ERP environment and Oracle Fusion platform.
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Payment Processing | ERP |
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2021 | 2021 |
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HelloFresh UK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| QuestionPro | Legacy | Question Pro Workforce | Employee Experience | HCM | n/a | 2017 | 2017 |
In 2017 HelloFresh UK deployed Question Pro Workforce to establish a coordinated Employee Experience program across its UK operations. The implementation targeted HelloFresh UK and its approximately 1,826 employees, positioning Question Pro Workforce as the primary Employee Experience platform for engagement measurement and feedback collection.
Question Pro Workforce was configured to support core employee listening capabilities including scheduled engagement surveys, pulse and onboarding feedback, and centralized analytics and reporting. The deployment emphasized template-driven survey design, cadence scheduling, role based access to dashboards, and anonymized response handling to support people manager reviews and HR reporting.
Operational ownership was concentrated within HR and people operations teams, with use cases extending to frontline managers and talent leads for team level diagnostics and action planning. Data segmentation and cohort analysis were applied to teams and sites across the UK, enabling targeted follow up and localized listening programs.
Governance was instituted through a survey calendar and a central program team responsible for survey standards, question libraries, and escalation workflows to drive consistent cadence and accountability. Rollout focused on embedding survey outputs into manager one on ones and HR process reviews, aligning Question Pro Workforce with ongoing employee experience governance rather than point in time assessments.
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Time and Attendance | HCM |
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2020 | 2020 |
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HelloFresh UK AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom Chat (ex Solvvy) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, HelloFresh UK implemented Zoom Chat (ex Solvvy) on its consumer-facing website as a Chatbots and Conversational AI solution to support customer service and order support functions. The deployment centered on a website-hosted conversational widget and knowledge base driven automation to deliver self-service across common queries such as delivery, recipes, and account management. Zoom Chat (ex Solvvy) served as the primary conversational interface for customers, exposing intent recognition, FAQ resolution, and guided troubleshooting.
The implementation used a cloud-first, embedded web architecture with conversational flow authoring and managed knowledge content, enabling iterative training of intents and answer variations by HelloFresh UK customer experience teams. Operational scope focused on the website channel, with customer service and CX teams responsible for content governance, dialogue tuning, and escalation patterns. Monitoring and conversational analytics were applied to surface content gaps and trigger handoff to human agents for complex sessions.
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HelloFresh UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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HelloFresh UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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HelloFresh UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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HelloFresh UK SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2017 | 2017 |
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HelloFresh UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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HelloFresh UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2022 | 2022 |
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HelloFresh UK Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2018 | 2018 |
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HelloFresh UK TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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HelloFresh UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2017 | 2017 |
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HelloFresh UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at HelloFresh UK
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by HelloFresh UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HelloFresh UK IT executives and key decision makers. This section highlights HelloFresh UK's latest recorded technology evaluations, including Matflo FCMS for Logistics Management on 2026-02-12 and Matflo WMS for Warehouse Management on 2025-05-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HelloFresh UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD HelloFresh UK Technographics
HelloFresh UK is a Consumer Packaged Goods organization based in United Kingdom,
with around 1826 employees and annual revenues of $400.0 million.
HelloFresh UK operates a diverse technology stack with applications such as
Oracle Cloud ERP, Question Pro Workforce and Zoom Chat (ex Solvvy),
covering areas like ERP Financial, Employee Experience and Chatbots and Conversational AI.
HelloFresh UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, QuestionPro and Zoom Video Communications.
HelloFresh UK recently adopted applications including
Freshservice in 2022, Apple Pay in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HelloFresh UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HelloFresh UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HelloFresh UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.