About the Customer
Helly Hansen is a Norwegian producer of textiles and gear for sports and work on the ocean and in the mountains, headquartered in Oslo, Norway. From its founding in 1877 until October 2009, the company was headquartered in Moss, Norway.
Scope and Challenges
Helly Hansen on a new adventure to find a new platform that was highly scalable, and just as ambitious when their legacy eCommerce platform was discontinued.
The company needed to keep up with a growing global demand for their products. They knew they needed to expand their digital horizons. They needed to create a digital hub for a seamless shopping experience, and reshape their business to drive growth.
Their journey began in 2016 when the company selected Adobe Systems's eCommerce solution, Magento Commerce.
Outcome and Implications
Helly Hansen and Vaimo invested much time and focus and successfully unified over 30 different Helly Hansen sites with a catalog of 35,000 products per store, each with specific language options, payment methods, shipping rules, localized content, and product availability for 19 countries.
Helly Hansen’s new user-friendly web store brings the rich heritage of the brand to their customers in a user-friendly way, on any device and channel.
“Magento has given us the power to create unique, and engaging customer shopping experience. There are many rich, out-of-the-box features and seamless third-party integrations we can utilize.” - Chris Hammond Global Digital Director, Helly Hansen.
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