Milan, 20157,
Italy
Henkel Italia Technographics
Henkel Italia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Henkel Italia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1243 Henkel Italia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Henkel Italia has purchased the following applications: MadNetwork for Blockchain Platform in 2021, Microsoft 365 for Collaboration in 2015, SAP Customer Data Cloud (ex Gigya) for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Henkel Italia is running and its propensity to invest more and deepen its relationship with MadHive , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Henkel Italia revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Henkel Italia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Henkel Italia Tech Stack and Enterprise Applications
Henkel Italia Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MadHive | Legacy | MadNetwork | Blockchain Platform | Blockchain | n/a | 2021 | 2021 |
In 2021, Henkel Italia implemented MadHive’s MadNetwork as a Blockchain Platform to support a Dixan advertising campaign run in Italy and across EMEA marketing channels. Henkel Italia was the advertiser and used MadNetwork to introduce cryptographic verification into programmatic campaign execution.
The deployment leveraged MadNetwork’s CryptoRTB capability to cryptographically verify bids and impressions in market, producing 100% CryptoRTB verified impressions and a reported 92% video completion rate with negligible latency. Configuration focused on impression level attestation and bid verification within the programmatic flow to preserve measurement fidelity while keeping response times low.
Operational scope covered marketing, ad operations, and measurement teams in Italy with campaign delivery and video tracking instrumented to accept MadNetwork verification tokens. Governance and workflow changes centered on adding cryptographic proof as an auditable verification layer for impressions and bids, shifting ad integrity and measurement processes toward ledger backed attestation and centralized verification.
The implementation demonstrated improved ad integrity and measurement for the Dixan campaign through full CryptoRTB verification and high video completion performance, while maintaining negligible latency during in market delivery.
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Henkel Italia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Henkel Italia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Customer Data Cloud (ex Gigya) | Customer Data Platform | CRM | n/a | 2021 | 2021 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Henkel Italia TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Henkel Italia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Henkel Italia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Henkel Italia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||