AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Henkel Italia Tech Stack and Enterprise Applications

Henkel Italia Blockchain
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MadHive Legacy MadNetwork Blockchain Platform Blockchain n/a 2021 2021
In 2021, Henkel Italia implemented MadHive’s MadNetwork as a Blockchain Platform to support a Dixan advertising campaign run in Italy and across EMEA marketing channels. Henkel Italia was the advertiser and used MadNetwork to introduce cryptographic verification into programmatic campaign execution. The deployment leveraged MadNetwork’s CryptoRTB capability to cryptographically verify bids and impressions in market, producing 100% CryptoRTB verified impressions and a reported 92% video completion rate with negligible latency. Configuration focused on impression level attestation and bid verification within the programmatic flow to preserve measurement fidelity while keeping response times low. Operational scope covered marketing, ad operations, and measurement teams in Italy with campaign delivery and video tracking instrumented to accept MadNetwork verification tokens. Governance and workflow changes centered on adding cryptographic proof as an auditable verification layer for impressions and bids, shifting ad integrity and measurement processes toward ledger backed attestation and centralized verification. The implementation demonstrated improved ad integrity and measurement for the Dixan campaign through full CryptoRTB verification and high video completion performance, while maintaining negligible latency during in market delivery.
Henkel Italia Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
Henkel Italia CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP Customer Data Cloud (ex Gigya) Customer Data Platform CRM n/a 2021 2021
Marketing Analytics CRM 2015 2015
Henkel Italia TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
Governance, Risk and Compliance TRM 2020 2020
Henkel Italia IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Henkel Italia

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Henkel Italia Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Henkel Italia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Henkel Italia digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Henkel Italia Technographics
Henkel Italia is a Oil, Gas and Chemicals organization based in Italy, with around 1243 employees and annual revenues of $400.0 million.
Henkel Italia operates a diverse technology stack with applications such as MadNetwork, Microsoft 365 and SAP Customer Data Cloud (ex Gigya), covering areas like Blockchain Platform, Collaboration and Customer Data Platform.
Henkel Italia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MadHive, Microsoft and SAP.
Henkel Italia recently adopted applications including MadNetwork in 2021, SAP Customer Data Cloud (ex Gigya) in 2021 and OneTrust Cookie Consent in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Henkel Italia’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Henkel Italia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Henkel Italia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.