Berlin, 14053,
Germany
Hertha BSC Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hertha BSC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Hertha BSC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hertha BSC has purchased the following applications: PosBill PHOENIX for Point Of Sale in 2013, SAP Sports One Solution for Analytics and BI in 2024, Slack Connect for Collaboration in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hertha BSC is running and its propensity to invest more and deepen its relationship with PosBill , SAP , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hertha BSC revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hertha BSC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PosBill | Legacy | PosBill PHOENIX | Point Of Sale | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Hertha BSC implemented PosBill PHOENIX as its Point Of Sale solution across fanshops and mobile stadium sales points in Berlin. Hertha BSC deployed PosBill PHOENIX Point Of Sale to support retail merchandise sales and ticket-related transactions, aligning the application with stadium sales and retail business functions during match-day operations.
The implementation configured point of sale terminals and cashier workflows to handle high-volume on-site transactions, including payment processing, receipt printing, and merchandise checkout automation typical of Point Of Sale systems. Inventory-aware sales workflows and per-terminal transaction reconciliation were applied to maintain stock accuracy across multiple retail outlets and mobile points of sale.
Operational coverage included stationary fanshop counters and mobile sales points inside the stadium, with the solution used by retail and stadium operations teams to process both merchandise and ticket-related purchases at point of sale terminals. Deployment patterns emphasized terminal provisioning and sales workflow standardization to ensure consistent transaction handling across locations.
Governance and rollout focused on operational readiness for match-day peaks, with centralized configuration of POS settings and standardized cashier procedures to manage queue pressure. The deployment was reported to help reduce queue times during high-attendance events, improving speed of sale at Hertha BSC venues.
|
|
|
|
|
Point Of Sale | ERP Services and Operations |
|
2013 | 2013 |
|
|
|
|
|
Point Of Sale | ERP Services and Operations |
|
2013 | 2013 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Sports One Solution | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, Hertha BSC co-innovated with SAP to extend SAP Sports One Solution with AI-driven scouting automation within the Analytics and BI category. The project produced a prototype that automates consolidation and summarization of large volumes of scouting reports, enabling squad planners and chief scouts to generate aggregated performance reports and player comparisons on demand.
The implementation embeds a large language model based AI component inside SAP Sports One Solution to process unstructured natural language scouting notes. The AI component performs natural language processing tasks, including multilingual summarization, comparative strength and weakness analysis, and configurable output formatting such as management summaries or narrative text, with current testing using GPT from OpenAI while alternate models are being evaluated.
Operational scope centers on scouting and squad planning workflows, with outputs intended for decision-makers during transfer windows and for management review. Planned technical expansions include ingesting structured match data from external data providers and integrating the AI capabilities into adjacent SAP Sports One Solution modules, specifically performance diagnostics, training management, and match analysis, to create a more unified Analytics and BI environment for player evaluation.
Governance for use cases was demonstrated through co-innovation with FC Bayern and Hertha BSC, and the capability was presented publicly at SPOBIS, signaling vendor led rollout plans. SAP intends to make the AI-powered scouting reporting available worldwide in the second quarter of 2024, and club stakeholders reported expected time savings and faster, more informed transfer decision support as primary benefits.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2023 | 2023 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Tag Management | CRM |
|
2018 | 2018 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||