List of SAP Sports One Solution Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP Sports One Solution customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Sports One Solution for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Sports One Solution for Analytics and BI include: FC Bayern Munich, a Germany based Leisure and Hospitality organisation with 1000 employees and revenues of $854.0 million, City Football Group, a United Kingdom based Media organisation with 1229 employees and revenues of $755.0 million, SV Werder Bremen GmbH & Co KG aA, a Germany based Leisure and Hospitality organisation with 400 employees and revenues of $143.0 million, FC Basel, a Switzerland based Leisure and Hospitality organisation with 250 employees and revenues of $65.0 million, Schulich School of Business, a Canada based Education organisation with 500 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using SAP Sports One Solution, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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City Football Group | Media | 1229 | $755M | United Kingdom | SAP | SAP Sports One Solution | Analytics and BI | 2014 | n/a |
In 2014, City Football Group implemented SAP Sports One Solution, a sports-specific cloud application powered by the SAP HANA platform. The SAP Sports One Solution is positioned as an Analytics and BI application that provides a single unified platform to manage individual teams and players while enabling cross-dataset analysis for performance insights.
The implementation emphasized core functional capabilities aligned to sports operations, including player and team management, talent management workflows, and performance analytics and human performance monitoring. Configuration work focused on establishing common data models and contextualization layers to handle match, training and biometric style metrics in various formats for downstream analysis.
Operational integration centered on consolidating data from different sources and formats into the SAP Sports One Solution to support coaching, performance analysis and medical teams across City Football Group. The cloud architecture on SAP HANA enabled centralized analytics and reporting while allowing role-based access for analysts, coaches and performance staff.
City Football Group established an ongoing co-innovation relationship with SAP to evolve the SAP Sports One Solution, with explicit collaboration planned on talent management, football performance and human performance features for future versions. The platform was adopted to deliver contextualized analytics and new insights for performance optimization, and governance activity included shared product roadmapping and standardization of performance metrics.
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FC Basel | Leisure and Hospitality | 250 | $65M | Switzerland | SAP | SAP Sports One Solution | Analytics and BI | 2021 | n/a |
In 2021, FC Basel implemented SAP Sports One Solution within their Analytics and BI toolset to support match analysis workflows at FC Basel 1893 in Basel, Switzerland. The SAP Sports One Solution is used by the club's game analyst team to process and analyze recorded matches and training sessions since August 2021.
Implementation focused on video ingestion and tagging, event and performance analytics, and match and player dashboards consistent with Analytics and BI functionality. SAP Sports One Solution was configured to accept video feeds and recordings from Panoris and Spiideo, enabling synchronized playback, timeline tagging, and export of event datasets for further analysis, and supporting analyst-driven clip creation and dataset exports for complementary tools.
The deployment operates alongside Dartfish, InStat, and WyScout for complementary technical analysis and scouting, with analysts moving clips and tagged events between systems as part of their workflow. Recording systems Panoris and Spiideo serve as primary capture sources ingested into SAP Sports One Solution for post-match review, and operational coverage is focused on the club's match and training analysis activities at the Basel site.
Rollout governance concentrated on establishing consistent tagging taxonomies, analyst review workflows, and content handoff procedures between recording systems and analytics tools. The implementation emphasizes analyst productivity and multi-tool interoperability rather than broad enterprise IT integration.
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FC Bayern Munich | Leisure and Hospitality | 1000 | $854M | Germany | SAP | SAP Sports One Solution | Analytics and BI | 2024 | n/a |
In 2024, FC Bayern Munich expanded deployment of SAP Sports One Solution to automate scouting and squad planning workflows, introducing AI-driven consolidation of scouting reports. The SAP Sports One Solution functions as an Analytics and BI application to deliver aggregated performance reports and side by side player comparisons for club management and transfer decision-making.
The implementation embeds a large language model for natural language processing to consolidate and process unstructured scouting notes, supporting multiple languages and variable report styles. Functionality implemented includes automated summaries of scouting reports, comparative strength and weakness analyses between players, configurable output formats such as flowing narrative or concise management summaries, and generation of transfer recommendation text based on natural language commands. The project explicitly uses a GPT based LLM from OpenAI at present, while other language model providers are being evaluated.
Operational coverage centers on scouting, squad planning, and club management workflows, with chief scouts and squad planners using AI-generated summaries during transfer windows to accelerate decision cycles. The AI component was co-innovated with Hertha BSC and FC Bayern Munich, and SAP plans to enrich scouting outputs with external match data from third party providers and to extend AI capabilities into performance diagnostics, training management, and match analysis modules of SAP Sports One. These latter integrations are planned rather than already completed.
Governance and rollout were executed as a prototype co-innovation with FC Bayern Munich and Hertha BSC, demonstrated publicly at the SPOBIS conference, and SAP announced global availability of the AI-powered scouting reporting in the second quarter of 2024. Club leaders reported expectations of substantial time savings and faster, more informed transfer decisions based on automated aggregation of scouting content, outcomes that informed SAPs go to market timing for SAP Sports One Solution in the Analytics and BI category.
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Hertha BSC | Leisure and Hospitality | 160 | $6M | Germany | SAP | SAP Sports One Solution | Analytics and BI | 2024 | n/a |
In 2024, Hertha BSC co-innovated with SAP to extend SAP Sports One Solution with AI-driven scouting automation within the Analytics and BI category. The project produced a prototype that automates consolidation and summarization of large volumes of scouting reports, enabling squad planners and chief scouts to generate aggregated performance reports and player comparisons on demand.
The implementation embeds a large language model based AI component inside SAP Sports One Solution to process unstructured natural language scouting notes. The AI component performs natural language processing tasks, including multilingual summarization, comparative strength and weakness analysis, and configurable output formatting such as management summaries or narrative text, with current testing using GPT from OpenAI while alternate models are being evaluated.
Operational scope centers on scouting and squad planning workflows, with outputs intended for decision-makers during transfer windows and for management review. Planned technical expansions include ingesting structured match data from external data providers and integrating the AI capabilities into adjacent SAP Sports One Solution modules, specifically performance diagnostics, training management, and match analysis, to create a more unified Analytics and BI environment for player evaluation.
Governance for use cases was demonstrated through co-innovation with FC Bayern and Hertha BSC, and the capability was presented publicly at SPOBIS, signaling vendor led rollout plans. SAP intends to make the AI-powered scouting reporting available worldwide in the second quarter of 2024, and club stakeholders reported expected time savings and faster, more informed transfer decision support as primary benefits.
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Schulich School of Business | Education | 500 | $50M | Canada | SAP | SAP Sports One Solution | Analytics and BI | 2017 | n/a |
In 2017, Schulich School of Business implemented SAP Sports One Solution as part of its Analytics and BI initiatives. The deployment targeted academic and industry-facing analytics to support sports, media and entertainment programming embedded in Schulich coursework and event activities.
The implementation emphasized Analytics and BI capabilities including centralized dashboards, real-time data visualization, KPI reporting and data modeling to support performance analytics, audience measurement and classroom case work. Configurations included role-based access for faculty, researchers and students and prebuilt reporting templates for event and media performance analysis.
Operational scope aligned the SAP Sports One Solution with campus event data and media analytics feeds used in coursework and industry engagement activities, without naming external systems. The platform was applied to process event attendance and engagement datasets that informed seminars, panels and student projects.
Governance and rollout were organized under faculty oversight and curricular project governance, with the 2017 deployment used to support SAP Presents Data Analytics in the Sports, Media and Entertainment Industries conference featuring industry executives and to underpin the Sports, Media & Entertainment Internship Fair attended by 20 companies and 250 students. Implementation priorities focused on educational use cases, data access controls and reproducible student analyses.
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Leisure and Hospitality | 400 | $143M | Germany | SAP | SAP Sports One Solution | Analytics and BI | 2017 | n/a |
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Buyer Intent: Companies Evaluating SAP Sports One Solution
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Sports One Solution. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Sports One Solution for Analytics and BI include:
- Intergemeentelijke Vereniging Voor Afvalbeheer In Gent En Omstreken, a Belgium based Professional Services organization with 369 Employees
- Verozza Lighting, a Switzerland based Banking and Financial Services company with 752 Employees
- Brondbyernes IF Fodbold, a Denmark based Media organization with 142 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SAP Sports One Solution Coverage
SAP Sports One Solution is a Analytics and BI solution from SAP.
Companies worldwide use SAP Sports One Solution, from small firms to large enterprises across 21+ industries.
Organizations such as FC Bayern Munich, City Football Group, SV Werder Bremen GmbH & Co KG aA, FC Basel and Schulich School of Business are recorded users of
SAP Sports One Solution for Analytics and BI.
Companies using SAP Sports One Solution are most concentrated in Leisure and Hospitality, Media and Education, with adoption spanning over 21 industries.
Companies using SAP Sports One Solution are most concentrated in Germany, United Kingdom and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Sports One Solution across Americas, EMEA, and APAC.
Companies using SAP Sports One Solution range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 83.33%, large organizations with 1,001-10,000 employees - 16.67%, and global enterprises with 10,000+ employees - 0%.
Customers of SAP Sports One Solution include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Sports One Solution customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Analytics and BI.