HG Data
1 N Calle Cesar Chavez, STE 100,
Santa Barbara, 93103, CA,
United States
Santa Barbara, 93103, CA,
United States
1 805-880-1100
Media
HG Data Technographics
HG Data Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HG Data and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 HG Data employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HG Data has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HG Data is running and its propensity to invest more and deepen its relationship with Intuit , Google , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HG Data revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HG Data intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HG Data Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP Financial Management | x | 2015 | 2015 |
In 2015, HG Data implemented Intuit Quickbooks Enterprise. The deployment centralized corporate accounting and financial operations for the 70-employee US media company under the ERP Financial category. The project prioritized configuration of transaction processing and consolidated financial reporting to support routine month-end close activities.
Implementation work centered on core financial modules including general ledger, accounts payable, accounts receivable, and financial reporting, with configuration of a standardized chart of accounts and role based access controls. Operational coverage focused on the accounting and finance teams, where automated transaction workflows and approval routing were instrumented to standardize posting and reconciliation processes. Intuit Quickbooks Enterprise was positioned as HG Data's ERP Financial application supporting corporate finance and accounting functions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013 HG Data implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud-hosted Google Workspace deployment was configured for the 70-employee media firm based in the United States, providing companywide email, calendar scheduling, and document collaboration services. The implementation centralized core collaboration functions across product, marketing, and operations teams, aligning business functions with cloud-native collaboration tooling.
Google Workspace (Formerly Google G-Suite) implementation included standard Collaboration modules such as Gmail for domain email, Google Drive for file storage, Docs and Sheets for document and spreadsheet collaboration, and Calendar for scheduling, managed through the Google Admin console with domain verification and user provisioning. Public site source references indicate Google Workspace assets are present on HG Data web properties, confirming organization-level provisioning and external footprint of the deployment. Governance and configuration emphasized account administration, sharing controls, and workspace organization to support cross-functional collaboration across the company.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, HG Data implemented DocuSign eSignature as a Digital Signing solution on its website. The deployment uses DocuSign eSignature to enable customer-facing digital signature workflows embedded directly into the web experience, providing cloud-hosted envelope creation, signer routing, and audit trail capabilities.
The implementation focuses on web-embedded signing flows and template-driven envelope management, with configuration for role-based access, signer authentication, and standard e-signature compliance controls. Operational coverage centers on customer agreements and consent capture within HG Data's media business, supporting sales and legal workflows and accessible to external customers via the website. Governance was aligned to maintain signature auditability and retention through DocuSign eSignature native logging and template governance, with administrative controls provisioned for the company's IT and legal stakeholders.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics, Lead Generation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at HG Data
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by HG Data Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from HG Data IT executives and key decision makers. This section highlights HG Data's latest recorded technology evaluations, including Networcx KAM and CX 360 for Customer Experience, Customer Engagement on 2025-08-21, FirstService Residential CamAcct for ERP Financial on 2025-08-21, and Cisco Webex Events for Event Management on 2025-08-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the HG Data digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD HG Data Technographics
HG Data is a Media organization based in United States,
with around 70 employees and annual revenues of $7.0 million.
HG Data operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Google Workspace (Formerly Google G-Suite) and DocuSign eSignature,
covering areas like ERP Financial, Collaboration and Digital Signing.
HG Data has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Google and DocuSign.
HG Data recently adopted applications including
Mirakl Marketplace Platform in 2023, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HG Data’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HG Data’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HG Data technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.