Highwire PR
727 Sansome St 1st floor,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 415-692-0748
Professional Services
Highwire PR Technographics
Highwire PR Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Highwire PR and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Highwire PR employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Highwire PR has purchased the following applications: Intuit QuickBooks Desktop for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, HubSpot CMS for Web Content Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Highwire PR is running and its propensity to invest more and deepen its relationship with Intuit , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Highwire PR revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Highwire PR intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Highwire PR Tech Stack and Enterprise Applications
Highwire PR ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit QuickBooks Desktop | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Highwire PR implemented Intuit QuickBooks Desktop to serve core accounting and billing needs. Highwire PR Intuit QuickBooks Desktop ERP Financial was adopted to support the agency finance function and month-end close activities across its on-site finance team in San Francisco, United States.
The deployment focused on Intuit QuickBooks Desktop operational modules aligned with accrual accounting workflows, including the general ledger, accounts payable, accounts receivable, invoicing and billing, journal entries and accruals, account reconciliations, and support for semi-monthly payroll processing. The implementation supported internal reporting workflows for P&L and balance sheet review and produced recurring management reports such as budget variance, profitability, and billability that the leadership team consumed on weekly or monthly cadences.
Operational scope centered on the finance and accounting organization, with the accounting supervisor role responsible for supervising the month-end close, reviewing journal entries and reconciliations, managing client billings and billable expenses, and overseeing accounts receivable and accounts payable processes. The system was configured to maintain contract, statement of work and purchase order dates used to drive invoice readiness and collections activities, and to feed quarterly and annual reporting obligations for tax agencies.
Governance and process changes emphasized structured month-end close procedures, stewardship of QuickBooks categorization rules, and supervisory review of accruals and reconciliations. The implementation narrative reflects Intuit QuickBooks Desktop as the central ERP Financial application for Highwire PR accounting, billing, budgeting, and compliance-related finance operations.
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Highwire PR Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Highwire PR deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation covers the company’s US professional services operations and supports approximately 150 employees across account teams, creative staff, and corporate functions.
Google Workspace implementation includes core Collaboration modules such as Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar, and Google Meet, plus administrative controls exposed through the Google Admin console and Google Groups. Configuration signals include shared drives for client deliverables, collaborative editing and versioning workflows, standardized document templates, and mobile access to support distributed PR teams.
Highwire’s use of Google Workspace is visible on the company website and is embedded in internal communications and content production workflows for PR and client services. No specific third party integrations are listed in the available source, therefore operational coverage is described at the application and departmental level rather than by named connected systems.
Governance is implemented through centralized administration in the Google Admin console, with group based access controls, user lifecycle provisioning, and data retention and routing configurations aligned to agency collaboration needs. The configuration emphasizes team oriented shared drives and centralized administrative policy to manage accounts and document access across the organization.
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Highwire PR Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Highwire PR implemented HubSpot CMS as its Web Content Management platform to manage the corporate website and centralize marketing and communications content. Highwire PR deployed HubSpot CMS to support content authoring, templated page layouts, blog and landing page management, built-in SEO tooling, and form handling, aligning the application with the agency’s marketing and PR workflows.
Configuration emphasis included centralized content governance, role based editor and publisher permissions, and editorial workflows to control publication across Highwire PR’s marketing and digital teams. HubSpot CMS was configured with reusable templates and an asset library to standardize page components and streamline campaign landing pages and ongoing PR content management for the website.
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Highwire PR CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Highwire PR IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Highwire PR
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Highwire PR Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Highwire PR IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Highwire PR digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Highwire PR Technographics
Highwire PR is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $10.0 million.
Highwire PR operates a diverse technology stack with applications such as
Intuit QuickBooks Desktop, Google Workspace (Formerly Google G-Suite) and HubSpot CMS,
covering areas like ERP Financial, Collaboration and Web Content Management.
Highwire PR has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Google and HubSpot.
Highwire PR recently adopted applications including
HubSpot CMS in 2022, Hubspot Marketing Automation in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Highwire PR’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Highwire PR’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Highwire PR technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.