Medellin, x,
Colombia
Hogar y Moda Colombia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Hogar y Moda Colombia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Hogar y Moda Colombia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hogar y Moda Colombia has purchased the following applications: join.chat for Chatbots and Conversational AI in 2024, wolkvox BI for Analytics and BI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hogar y Moda Colombia is running and its propensity to invest more and deepen its relationship with Creame , wolkvox , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hogar y Moda Colombia revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hogar y Moda Colombia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Creame | Legacy | join.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| wolkvox | Legacy | wolkvox BI | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Hogar y Moda Colombia implemented wolkvox BI. wolkvox BI in the Analytics and BI category centralizes communications and analyzes strategic operational metrics across the retailer's contact center and CRM workflows.
The deployment leverages existing wolkvox contact center licenses and omnichannel channels including WhatsApp, chat, and social, and ingests WVX CRM events into ETL pipelines to populate dashboards. Implemented functional modules include omnichannel ingestion, CRM event capture, ETL-driven dashboards, and KPI visualization focused on agent performance and service efficiency. The rollout targets CRM and service processes regionally, instrumenting agent interaction streams and ticket touchpoints, and governance emphasized standardizing KPI definitions and centralizing communications data to support contact center and customer service operations.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2018 | 2018 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
|
2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Marketing Automation | CRM |
|
2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
|
2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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Network Management and Monitoring | IaaS |
|
2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Application Security (AppSec) | CyberSecurity |
|
2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2024 | 2024 |
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