Burda Technographics
Burda Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burda and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10500 Burda employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burda has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2024, Slack Connect for Collaboration in 2022, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) for Digital Signing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burda is running and its propensity to invest more and deepen its relationship with SAP , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burda revenues, which have grown to $2.97 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burda intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burda Tech Stack and Enterprise Applications
Burda HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | SAP ERP HCM | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2024 | 2024 |
In 2024, Hubert Burda Media implemented SAP SuccessFactors Employee Central as its Core HR solution to harmonize HR processes across the group. The migration moved core employee data and lifecycle processes from an on-premise SAP ERP HCM environment to the cloud-based SAP SuccessFactors portfolio, with an initial production scope covering 5,000 employees in Germany across entities headquartered in Offenburg and Munich within a corporate structure of more than 200 legal entities and roughly 10,500 employees overall.
The implementation deployed SAP SuccessFactors Employee Central alongside targeted SAP SuccessFactors modules for recruitment, onboarding, and performance management. Functional capabilities configured include central employee master data maintenance, visibility of salary components and positions, leave request and approval workflows, document upload for personnel records, structured onboarding automation, and the SAP SuccessFactors Performance and Goals workflow for annual and continuous performance processes. The project also enabled mobile access through the SAP SuccessFactors Mobile app to support approvals and employee self-service.
Architecturally the solution was delivered as a cloud-to-on-premise integration pattern, with SAP SuccessFactors Employee Central acting as the system of record for most HR master data and automated feeds into the on-premise SAP ERP HCM payroll solution for pay processing. Data privacy and local regulatory handling were explicitly modeled in the configuration, and SAP Preferred Success services provided a dedicated support channel and expert access for operational stabilization.
Governance and process redesign were central to the rollout, with Burda engaging managers and employees in process design to shift transactional tasks to self-service and to centralize compliance rules. The implementation established a single entry point for HR activities, standardized approval workflows for compliance, and devolved responsibility for data accuracy to managers and employees, enabling HR to reorient toward strategic priorities.
Measured outcomes reported by the company are specific and operational. Burda reduced the number of performance-related forms from 40 to 10, a 75 percent reduction, enabled more than 60 self-service scenarios, and achieved mobile adoption by roughly 25 percent of employees. Reporting and analytics access for managers and executives improved, and the company is planning rollout to additional entities and evaluating SAP SuccessFactors People Analytics to extend reporting and insight capabilities.
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Onboarding | HCM |
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2024 | 2024 |
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Performance and Goal Management | HCM |
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2024 | 2024 |
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Recruiting, Applicant Tracking System | HCM |
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2024 | 2024 |
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Workforce Analytics | HCM |
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2024 | 2024 |
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Burda Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Burda deployed Slack Connect within its Collaboration environment to extend real-time messaging to external partners and to surface collaborative channels on its public website. The implementation uses Slack Connect capabilities for secure cross-organization channels, direct messaging, threaded conversations, and file exchange as primary collaboration modalities, and Burda uses Slack Connect on their website to route external stakeholder interactions into designated channels for partner communication and rapid coordination.
Configuration and governance centered on workspace administration, user provisioning, channel naming conventions, guest access controls, and data retention settings to align with media production workflows. Operational coverage emphasizes partner-facing functions and internal communications, consolidating external dialogues into the Collaboration application and embedding channel-based workflows to support editorial coordination and business communications.
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Collaboration | Collaboration |
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2019 | 2019 |
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Burda Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) | Digital Signing | Content Management | n/a | 2023 | 2023 |
In 2023, Burda implemented Adobe Acrobat Sign formerly EchoSign, eSign & Adobe Sign to provide Digital Signing capabilities on its public website. The deployment embeds Adobe Acrobat Sign into web-facing workflows to capture legally binding electronic signatures and to present signature consent flows directly within online forms and content pages.
Configuration emphasizes web-embedded signing, document template management, signature routing workflows, and audit trail reporting in line with Digital Signing functional expectations. The implementation covers web operations and legal intake workflows, enabling automated signature capture, secure document storage, and centralized tracking of signed agreements tied to website processes, with governance enforced through standardized templates and role based access controls.
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Video Editing | Content Management |
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2020 | 2020 |
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Video Editing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Burda CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Burda ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Burda IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Burda
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Burda Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Burda IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Burda digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Burda Technographics
Burda is a Media organization based in Germany,
with around 10500 employees and annual revenues of $2.97 billion.
Burda operates a diverse technology stack with applications such as
SAP SuccessFactors Employee Central, Slack Connect and Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign),
covering areas like Core HR, Collaboration and Digital Signing.
Burda has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Salesforce and Adobe Systems.
Burda recently adopted applications including
SAP SuccessFactors Employee Central in 2024, SAP SuccessFactors Onboarding in 2024 and SAP SuccessFactors Performance and Goals in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burda’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burda’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burda technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.