HubSpot
Two Canal Park,
Cambridge, 2141, MA,
United States
Cambridge, 2141, MA,
United States
1 888-482-7768
Professional Services
HubSpot Technographics
HubSpot Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HubSpot and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8246 HubSpot employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HubSpot has purchased the following applications: SAP Concur Invoice for AP Automation in 2014, Greenhouse ATS for Applicant Tracking System in 2015, Unito Sync Platform for Business Process Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HubSpot is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Recurly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HubSpot revenues, which have grown to $2.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HubSpot intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HubSpot Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Invoice | AP Automation | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, HubSpot implemented SAP Concur Invoice to centralize invoice processing and employee expense reimbursement workflows. The SAP Concur Invoice deployment targeted AP Automation and was administered by the Accounts Payable and Treasury function during a period of rapid finance process scaling.
The implementation concentrated on invoice capture, approval workflow configuration, and payment scheduling consistent with AP Automation practices. Configuration work included establishing purchase order controls and a purchase order management system, administering end to end invoice lifecycle tasks, and supporting monthly bank reconciliations and accrual processes.
The SAP Concur Invoice solution operated alongside NetSuite for vendor record management and ACH payment conversion, and Avalara 1099 for automated annual 1099 filings. Operational coverage spanned Accounts Payable, Treasury, and Purchasing teams, with supplier onboarding and payment execution processes integrated into the finance operating model.
Governance activities included drafting SOX narratives, documenting standard operating procedures for upper management review, and producing AP metrics to inform financial decision making. The Concur-based AP Automation effort was part of broader finance controls and readiness work that coincided with the companys IPO preparation.
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ERP Financial | ERP Financial Management |
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2015 | 2016 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Subscription and Recurring Billing | ERP Financial Management |
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2016 | 2016 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, HubSpot implemented Greenhouse ATS as its Applicant Tracking System to centralize recruiting data and address a recruiting analytics deficit where clear insights into the recruitment engine were hit-or-miss. The implementation objective for Greenhouse ATS was to create a single source of truth for candidate pipelines, requisition status, and hiring activity across the talent acquisition organization.
HubSpot configured Greenhouse ATS with standard Applicant Tracking System capabilities including candidate tracking and pipeline management, interview orchestration with structured scorecards, configurable hiring stages, and reporting dashboards to surface hiring funnel metrics. Governance work included standardizing hiring workflows, defining role based access and approval gates for requisitions, and operationalizing structured interview and offer workflows to improve consistency across talent acquisition and hiring manager stakeholders.
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Candidate Relationship Management | HCM |
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2020 | 2020 |
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Compensation Management | HCM |
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2022 | 2022 |
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Core HR | HCM |
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2022 | 2022 |
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Core HR | HCM |
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2018 | 2018 |
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Employee Engagement | HCM |
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2015 | 2015 |
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Interview Scheduling | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2022 | 2022 |
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Performance and Goal Management | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Workforce Analytics | HCM |
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2022 | 2022 |
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Workforce Analytics, Workforce Planning | HCM |
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2023 | 2023 |
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Workforce Scheduling | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Unito.io | Legacy | Unito Sync Platform | Business Process Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, HubSpot implemented the Unito Sync Platform as a Business Process Management solution to eliminate tool silos across Marketing and automate task and project management workflows. The Unito Sync Platform was positioned to provide two-way synchronization and standardized record handling across multiple work management and productivity tools.
The deployment configured two-way sync capabilities and comprehensive field mapping to standardize status, assignee, due date and other task and project attributes across systems. Configuration emphasized automation of task and project management workflows, enabling consistent state transitions and cross-team visibility for collaborators.
Integrations executed as part of the implementation included Asana, Jira, Airtable and Google tools, synchronized bidirectionally to preserve parity between issue tracking, project boards and spreadsheet-based data. Operational coverage targeted Marketing teams and related cross-functional workflows within the United States.
Unito provided field mapping and customer success support to enable a rapid rollout and governance through centralized sync rules and standardized mappings that reduced manual reconciliation. The implementation produced explicit outcomes reported by HubSpot, saving about $595,000 annually and approximately 7,904 hours per year in the United States.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AI Database | AI Development |
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2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AI Text to Image Generator | AI-Powered Application |
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2025 | 2025 |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2013 | 2013 |
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Content Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Document Management | Content Management |
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2015 | 2015 |
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Video Editing | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2023 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Lead Generation | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Enablement | CRM |
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2024 | 2024 |
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Sales Enablement | CRM |
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2018 | 2018 |
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Sales Engagement | CRM |
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2018 | 2018 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2019 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2022 | 2022 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at HubSpot
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by HubSpot Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD HubSpot Technographics
HubSpot is a Professional Services organization based in United States,
with around 8246 employees and annual revenues of $2.63 billion.
HubSpot operates a diverse technology stack with applications such as
SAP Concur Invoice, Greenhouse ATS and Unito Sync Platform,
covering areas like AP Automation, Applicant Tracking System and Business Process Management.
HubSpot has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Greenhouse and Unito.io.
HubSpot recently adopted applications including
Qdrant in 2025, Stable Diffusion in 2025 and Descript in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of HubSpot’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates HubSpot’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete HubSpot technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.