HubSpot Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by HubSpot and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8246 HubSpot employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that HubSpot has purchased the following applications: ORM Technologies for Account Based Marketing in 2018, SAP Concur Invoice for AP Automation in 2014, Greenhouse ATS for Applicant Tracking System in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems HubSpot is running and its propensity to invest more and deepen its relationship with ORM Technologies , SAP , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing HubSpot revenues, which have grown to $2.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HubSpot intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.