Cambridge, 2141, MA,
United States
HubSpot Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by HubSpot and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8246 HubSpot employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HubSpot has purchased the following applications: ORM Technologies for Account Based Marketing in 2018, Qdrant for AI Database in 2025, Stable Diffusion for AI Text to Image Generator in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HubSpot is running and its propensity to invest more and deepen its relationship with ORM Technologies , Qdrant , Stability AI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HubSpot revenues, which have grown to $2.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HubSpot intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ORM Technologies | Legacy | ORM Technologies | Account Based Marketing | CRM | n/a | 2018 | 2018 | |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Lead Generation | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Enablement | CRM |
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2024 | 2024 |
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Sales Enablement | CRM |
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2018 | 2018 |
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Sales Engagement | CRM |
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2018 | 2018 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qdrant | Legacy | Qdrant | AI Database | AI Development | n/a | 2025 | 2025 |
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stability AI | Legacy | Stable Diffusion | AI Text to Image Generator | AI-Powered Application | n/a | 2025 | 2025 | |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AP Automation | ERP Financial Management |
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2014 | 2014 |
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ERP Financial | ERP Financial Management |
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2015 | 2016 |
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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Subscription and Recurring Billing | ERP Financial Management |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2022 | 2022 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Applicant Tracking System | HCM |
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2015 | 2015 |
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Candidate Relationship Management | HCM |
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2020 | 2020 |
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Compensation Management | HCM |
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2022 | 2022 |
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Core HR | HCM |
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2022 | 2022 |
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Core HR | HCM |
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2018 | 2018 |
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Employee Engagement | HCM |
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2015 | 2015 |
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Interview Scheduling | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2022 | 2022 |
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Performance and Goal Management | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Workforce Analytics | HCM |
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2022 | 2022 |
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Workforce Analytics, Workforce Planning | HCM |
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2023 | 2023 |
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Workforce Scheduling | HCM |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Business Process Management | ERP Services and Operations |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2013 | 2013 |
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Content Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Document Management | Content Management |
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2015 | 2015 |
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Video Editing | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2023 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2019 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||