Hyundai Motor Company
12, Heolleung-ro Seocho-gu,
Seoul, 6797,
South Korea
Seoul, 6797,
South Korea
82 2 3464 1114
Automotive
Hyundai Motor Company Technographics
Hyundai Motor Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hyundai Motor Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120000 Hyundai Motor Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hyundai Motor Company has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2012, MakinaRocks Runway for MLOps Platforms in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hyundai Motor Company is running and its propensity to invest more and deepen its relationship with SAP , MakinaRocks , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hyundai Motor Company revenues, which have grown to $128.31 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hyundai Motor Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hyundai Motor Company Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Hyundai Motor Company implemented SAP ERP ECC 6.0 to establish a tailored ERP foundation focused on ERP Financial capabilities. The program targeted the companys manufacturing and commercial vehicle operations and aimed to support a manufacturing strategy that required flexible, real time processing of large transaction volumes.
The SAP ERP ECC 6.0 deployment emphasized Financial Accounting and Controlling functionality, with configuration tailored to Hyundais chart of accounts, accounts payable and receivable workflows, and cost controlling processes. SAP Custom Development was used to extend standard SAP ERP ECC 6.0 functionality so the solution could be adapted to Hyundai Motor Companys specific IT and business needs, improving alignment between financial processes and shop floor data flows.
Operational coverage included finance, accounting, procurement touch points and direct alignment with manufacturing operations to capture high volume transactional and production data in real time. The implementation integrated ERP Financial transaction handling with operational processes in manufacturing and commercial vehicle business functions to provide a single source of record for financial and operational data.
Governance centered on customizing standard SAP ERP ECC 6.0 through controlled development and configuration to preserve core ERP integrity while enabling process variation for automotive manufacturing. The initiative produced a more flexible ERP solution tailored to Hyundai Motor Companys requirements and demonstrated SAPs automotive industry implementation expertise as a driving factor in the selection and delivery of the system.
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ERP Financial | ERP Financial Management |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2012 | 2013 |
In 2012, Hyundai Motor Company implemented SAP SuccessFactors Recruiting and deployed SAP SuccessFactors Recruiting Management on their website. The deployment positioned SAP SuccessFactors Recruiting within Hyundai's Recruiting,Applicant Tracking System capabilities to centralize candidate intake from career site job postings and direct online applications. Implementation focused on core applicant tracking workflows, including requisition creation, candidate screening, interview coordination, and offer management. The application supports Hyundai Motor Company talent acquisition and enterprise HR recruiting functions.
Configuration emphasized the Recruiting Management module with career site integration for job posting syndication and direct application capture, and centralized applicant profiles for ongoing talent pipeline management. Operational scope covered HR and talent acquisition teams across Hyundai Motor Company, enabling standardized requisition approval flows and recruiting activity visibility. Governance included role based access controls, defined hiring manager and recruiter permissions, and structured process handoffs for interview and offer stages. The implementation is recorded as live on Hyundai's website according to source Contact ARTW.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MakinaRocks | Legacy | MakinaRocks Runway | MLOps Platforms | AI Development | n/a | 2023 | 2024 |
In 2023, Hyundai Motor Company implemented MakinaRocks Runway to operationalize manufacturing AI use cases. MakinaRocks Runway is deployed as an MLOps Platforms solution supporting anomaly detection and process optimization within Hyundai’s production and plant engineering functions in South Korea.
The deployment emphasized model lifecycle management and automated delivery workflows, including orchestrated training pipelines, a versioned model registry, deployment pipelines to production inference endpoints, and model performance and drift monitoring. Configuration work prioritized reproducible training, CI CD style model promotion, and runtime observability to shorten lead time from model development to production use.
Operational coverage targeted manufacturing and production engineering teams, where Runway was used to accelerate the rollout of anomaly detection models against sensor and process telemetry and to embed process optimization models into operational workflows. The implementation tied model stewardship to plant operations and data science teams to ensure production readiness and ongoing monitoring.
Governance centered on model validation gates and production monitoring workflows, with automated pipelines enabling reproducible retraining and rollback processes and explicit stewardship responsibilities for models in production. MakinaRocks has cited outcomes for Hyundai that include faster model deployment and improved operational efficiency for manufacturing AI initiatives.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Cognitive Computing | AI-Powered Application |
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2017 | 2018 |
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Natural Language Processing | AI-Powered Application |
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2023 | 2024 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2021 | 2021 |
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Blockchain Platform | Blockchain |
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2024 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2002 | 2002 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Hyundai Motor Company
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Hyundai Motor Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hyundai Motor Company IT executives and key decision makers. This section highlights Hyundai Motor Company's latest recorded technology evaluations, including Oracle Data Integrator for Extract, Transform, and Load (ETL) on 2025-10-17, Oracle GoldenGate for Extract, Transform, and Load (ETL), Data Replication on 2025-10-17, and PTC Intland CodeBeamer for Application Lifecycle Management on 2025-04-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hyundai Motor Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hyundai Motor Company Technographics
Hyundai Motor Company is a Automotive organization based in South Korea,
with around 120000 employees and annual revenues of $128.31 billion.
Hyundai Motor Company operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Recruiting and MakinaRocks Runway,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and MLOps Platforms.
Hyundai Motor Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and MakinaRocks.
Hyundai Motor Company recently adopted applications including
SAP S/4 HANA in 2025, Samsung Knox Matrix in 2024 and MakinaRocks Runway in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hyundai Motor Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hyundai Motor Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hyundai Motor Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.